Artificial intelligence for marketing management:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2023
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| Schriftenreihe: | Routledge Studies in Marketing
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xi, 205 Seiten Diagramme |
| ISBN: | 9781032248493 9781032248486 |
Internformat
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Datensatz im Suchindex
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Contents List ofFigures vii List of Tables viii Contributors’ bios ix PARTI Overview of AI 1 Introduction to artificial intelligence (AI): Definition and scope of AI ļ 3 DUNG LE (JENNY), KYUNGHWA CHUNG, SARA QUACH, AND PARK THAICHON 2 The growth of marketing research in artificial intelligence (AI): Topic popularity 18 PARK THAICHON AND SARA QUACH 3 Types of artificial intelligence (AI) in marketing management 29 KYUNGHWA CHUNG, DUNG LE (JENNY), PARK THAICHON, AND SARA QUACH 4 A framework of artificial intelligence (AI) applications in marketing DUNG LE (JENNY), KYUNGHWA CHUNG, SARA QUACH, AND PARK THAICHON 41
vi Contents PARTII AI and its implications in the new age of marketing management 5 New developments in artificial intelligence (Al)-powered products in marketing 53 55 MOJTABA BARAKI, SARA QUACH, AND PARK THAICHON 6 Artificial intelligence (Al)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service 76 MAI NGUYEN, YING CHEN, THANH HUONG NGUYEN, SARA SHAWKY HABASHI, SARA QUACH, AND PARK THAICHON 7 Artificial intelligence (Al)-integrated operation; insights into supply chain management 96 ALI RAZZAQ, SARA QUACH, AND PARK THAICHON 8 Artificial intelligence (Al)-based market intelligence and customer insights 120 NIRMA SADAMALI JAYAWARDENA, ABHISHEK BEHL, PARK THAICHON, AND SARA QUACH 9 Artificial intelligence (Al)-empowered customer relationship management 142 YI BU, SARA QUACH, AND PARK THAICHON PART III Challenges and opportunities of AI 10 Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy 161 163 LARS-ERIK CASPER FERM, SARA QUACH, AND PARK THAICHON 11 Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues 175 LARS-ERIK CASPER FERM, PARK THAICHON, AND SARA QUACH Index 197 |
| adam_txt |
Contents List ofFigures vii List of Tables viii Contributors’ bios ix PARTI Overview of AI 1 Introduction to artificial intelligence (AI): Definition and scope of AI ļ 3 DUNG LE (JENNY), KYUNGHWA CHUNG, SARA QUACH, AND PARK THAICHON 2 The growth of marketing research in artificial intelligence (AI): Topic popularity 18 PARK THAICHON AND SARA QUACH 3 Types of artificial intelligence (AI) in marketing management 29 KYUNGHWA CHUNG, DUNG LE (JENNY), PARK THAICHON, AND SARA QUACH 4 A framework of artificial intelligence (AI) applications in marketing DUNG LE (JENNY), KYUNGHWA CHUNG, SARA QUACH, AND PARK THAICHON 41
vi Contents PARTII AI and its implications in the new age of marketing management 5 New developments in artificial intelligence (Al)-powered products in marketing 53 55 MOJTABA BARAKI, SARA QUACH, AND PARK THAICHON 6 Artificial intelligence (Al)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service 76 MAI NGUYEN, YING CHEN, THANH HUONG NGUYEN, SARA SHAWKY HABASHI, SARA QUACH, AND PARK THAICHON 7 Artificial intelligence (Al)-integrated operation; insights into supply chain management 96 ALI RAZZAQ, SARA QUACH, AND PARK THAICHON 8 Artificial intelligence (Al)-based market intelligence and customer insights 120 NIRMA SADAMALI JAYAWARDENA, ABHISHEK BEHL, PARK THAICHON, AND SARA QUACH 9 Artificial intelligence (Al)-empowered customer relationship management 142 YI BU, SARA QUACH, AND PARK THAICHON PART III Challenges and opportunities of AI 10 Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy 161 163 LARS-ERIK CASPER FERM, SARA QUACH, AND PARK THAICHON 11 Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues 175 LARS-ERIK CASPER FERM, PARK THAICHON, AND SARA QUACH Index 197 |
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| spelling | Artificial intelligence for marketing management edited by Park Thaichon, Sara Quach London ; New York Routledge, Taylor & Francis Group 2023 xi, 205 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge Studies in Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s Künstliche Intelligenz (DE-588)4033447-8 s Kundenmanagement (DE-588)4236865-0 s Wirtschaftsethik (DE-588)4066439-9 s b DE-604 Thaichon, Park (DE-588)1120024676 edt Quach, Sara (DE-588)1063208114 edt Erscheint auch als Online-Ausgabe 978-1-003-28039-2 (DE-604)BV048601439 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033997374&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Artificial intelligence for marketing management Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Kundenmanagement (DE-588)4236865-0 gnd |
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| title | Artificial intelligence for marketing management |
| title_auth | Artificial intelligence for marketing management |
| title_exact_search | Artificial intelligence for marketing management |
| title_exact_search_txtP | Artificial intelligence for marketing management |
| title_full | Artificial intelligence for marketing management edited by Park Thaichon, Sara Quach |
| title_fullStr | Artificial intelligence for marketing management edited by Park Thaichon, Sara Quach |
| title_full_unstemmed | Artificial intelligence for marketing management edited by Park Thaichon, Sara Quach |
| title_short | Artificial intelligence for marketing management |
| title_sort | artificial intelligence for marketing management |
| topic | Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marketing Künstliche Intelligenz Marketingmanagement Wirtschaftsethik Kundenmanagement Aufsatzsammlung |
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