Research handbook on strategic communication:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA
Edward Elgar Publishing
[2022]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben Contents:; 1 Introduction: the emergent field of strategic communication 1; Jesper Falkheimer and Mats Heide; PART I FUNDAMENTALS; 2 Strategic communication: a discipline in the making? 14; Finn Frandsen and Winni Johansen; 3 The saying and the doing: when communication is strategic 33; Emma Christensen and Lars Thoger Christensen; 4 Persuasion, promotion, spin, propaganda? 46; Jim Macnamara; 5 Strategic communication: historical overview and concept development 62; Robert L. Heath; 6 Dialogue as a tool of strategic communication? 83; Michael L. Kent; 7 From strategy to strategizing 99; Ib T. Gulbrandsen and Sine N. - Just; 8 Understandings of organization in strategic communication research 117; Peter Winkler and Dennis Schoeneborn; 9 Public sphere 132; Howard Nothhaft and Camilla Nothhaft; PART II PERSPECTIVES; 10 The institutional perspective on strategic communication: bringing; culture and society back in 149; Swaran Sandhu; 11 Democracy, strategic communication and lobbying 165; Oyvind Ihlen, Irina Lock and Ketil Raknes; 12 Place matters: expanding the research agenda for strategic communication 177; Cecilia Cassinger and Asa Thelander; 13 Gender in strategic communication: feminization, stereotypes and; a search towards excellence 187; Martina Topic; 14 Communication professionals 198; Gemma Bridge and Ralph Tench; 15 Artificial intelligence, big data and all change 208; Anne Gregory; 16 Strategic organizational listening 220; Laurie Lewis; PART III PROCESSES; 17 Communication management: structures, processes, - and business; models for value creation through corporate communications 236; Ansgar Zerfass and Jeanne Link; 18 Crisis communication as strategic communication: process and insights 258; Timothy Coombs and Sherry Holladay; 19 The strategic role of internal crisis communication 273; Alessandra Mazzei and Silvia Ravazzani; 20 Political communication 289; Bente Kalsnes and Anders Olof Larsson; 21 The past, the present, and the future of public diplomacy research 300; Sarah Marschlich and Leysan Storie; 22 Corporate responsibility and strategic communication 318; Ganga S. Dhanesh; 23 Corporate branding between corporate, stakeholders, and society 334; Stefania Romenti, Elanor Colleoni, and Grazia Murtarelli; 24 Ethical internal communication 347; Kevin Ruck; 25 Leadership communication during turbulent times 365; Linjuan Rita Men, Jie Jin, Renee Mitson, and Marc Vielledent; 26 Engagement as strategy: a framework for strategic communication 383; Kim A. - Johnston and Maureen Taylor; 27 Agile integrated communication: a content-based approach 399; Sabine Einwiller, Jens Seiffert-Brockmann, and Neda Ninova-Solovykh; 28 Digital strategic communication through digital media-arenas 415; Mark Badham, Vilma Luoma-aho, Chiara Valentini and Laura Lumimaa; 29 Internal social media: a promise of participatory communication and; organizational transparency 430; Vibeke Thois Madsen; 30 Exploring the vertical communication chain in the light of post-bureaucracy 444; Charlotte Simonsson; 31 Communicative coworkership 459; Rickard Andersson; 32 Measurement and evaluation: framework, methods, and critique 474; Alexander Buhmann and Sophia C. Volk; Index |
| Beschreibung: | xix, 501 Seiten 244 mm |
| ISBN: | 9781800379886 |
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| 245 | 1 | 0 | |a Research handbook on strategic communication |c edited by Jesper Falkheimer (Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden), Mats Heide (Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden) |
| 264 | 1 | |a Cheltenham, UK ; Northampton, MA |b Edward Elgar Publishing |c [2022] | |
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| 500 | |a Contents:; 1 Introduction: the emergent field of strategic communication 1; Jesper Falkheimer and Mats Heide; PART I FUNDAMENTALS; 2 Strategic communication: a discipline in the making? 14; Finn Frandsen and Winni Johansen; 3 The saying and the doing: when communication is strategic 33; Emma Christensen and Lars Thoger Christensen; 4 Persuasion, promotion, spin, propaganda? 46; Jim Macnamara; 5 Strategic communication: historical overview and concept development 62; Robert L. Heath; 6 Dialogue as a tool of strategic communication? 83; Michael L. Kent; 7 From strategy to strategizing 99; Ib T. Gulbrandsen and Sine N. | ||
| 500 | |a - Just; 8 Understandings of organization in strategic communication research 117; Peter Winkler and Dennis Schoeneborn; 9 Public sphere 132; Howard Nothhaft and Camilla Nothhaft; PART II PERSPECTIVES; 10 The institutional perspective on strategic communication: bringing; culture and society back in 149; Swaran Sandhu; 11 Democracy, strategic communication and lobbying 165; Oyvind Ihlen, Irina Lock and Ketil Raknes; 12 Place matters: expanding the research agenda for strategic communication 177; Cecilia Cassinger and Asa Thelander; 13 Gender in strategic communication: feminization, stereotypes and; a search towards excellence 187; Martina Topic; 14 Communication professionals 198; Gemma Bridge and Ralph Tench; 15 Artificial intelligence, big data and all change 208; Anne Gregory; 16 Strategic organizational listening 220; Laurie Lewis; PART III PROCESSES; 17 Communication management: structures, processes, | ||
| 500 | |a - and business; models for value creation through corporate communications 236; Ansgar Zerfass and Jeanne Link; 18 Crisis communication as strategic communication: process and insights 258; Timothy Coombs and Sherry Holladay; 19 The strategic role of internal crisis communication 273; Alessandra Mazzei and Silvia Ravazzani; 20 Political communication 289; Bente Kalsnes and Anders Olof Larsson; 21 The past, the present, and the future of public diplomacy research 300; Sarah Marschlich and Leysan Storie; 22 Corporate responsibility and strategic communication 318; Ganga S. Dhanesh; 23 Corporate branding between corporate, stakeholders, and society 334; Stefania Romenti, Elanor Colleoni, and Grazia Murtarelli; 24 Ethical internal communication 347; Kevin Ruck; 25 Leadership communication during turbulent times 365; Linjuan Rita Men, Jie Jin, Renee Mitson, and Marc Vielledent; 26 Engagement as strategy: a framework for strategic communication 383; Kim A. | ||
| 500 | |a - Johnston and Maureen Taylor; 27 Agile integrated communication: a content-based approach 399; Sabine Einwiller, Jens Seiffert-Brockmann, and Neda Ninova-Solovykh; 28 Digital strategic communication through digital media-arenas 415; Mark Badham, Vilma Luoma-aho, Chiara Valentini and Laura Lumimaa; 29 Internal social media: a promise of participatory communication and; organizational transparency 430; Vibeke Thois Madsen; 30 Exploring the vertical communication chain in the light of post-bureaucracy 444; Charlotte Simonsson; 31 Communicative coworkership 459; Rickard Andersson; 32 Measurement and evaluation: framework, methods, and critique 474; Alexander Buhmann and Sophia C. Volk; Index | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents List ofcontributors viii Introduction: the emergent field of strategic communication Jesper Falkheimer and Mats Heide 1 PART I 1 FUNDAMENTALS 2 Strategic communication: a discipline in the making? Finn Frandsen and Winni Johansen 14 3 The saying and the doing: when communication is strategic Emma Christensen and Lars Thøger Christensen 33 4 Persuasion, promotion, spin, propaganda? Jim Macnamara 46 5 Strategic conununication: historical overview and concept development Robert L. Heath 62 6 Dialogue as a tool of strategic communication? Michael L. Kent 83 7 From strategy to strategizing Ib T. Gulbrandsen and Sine N. Just 99 8 Understandings of organization in strategic communication research Peter Winkler and Dennis Schoeneborn 118 9 Public sphere Howard Nothhaft and Camilla Nothhaft 133 PART II PERSPECTIVES 10 The institutional perspective on strategic communication: bringing culture and society back in Swaran Sandhu 11 Democracy, strategic communication and lobbying Øyvind Ihlen, Irina Lock and Ketil Raknes 166 12 Place matters: expanding the research agenda for strategic communication Cecilia Cassinger and Åsa Thelander 178 v
vi Research handbook on strategie communication Gender in strategic communication: feminization, stereotypes and 13 a search towards excellence Martina Topić 188 14 Communication professionals Gemma Bridge and Ralph Tench 199 15 Artificial intelligence, big data and all change Anne Gregory 209 16 Strategic organizational listening Laurie Lewis 221 PART III PROCESSES Communication management: structures, processes, and business models for value creation through corporate communications Ansgar Zerfass and Jeanne Link 17 237 Crisis communication as strategic communication: process and insights Timothy Coombs and Sherry Holladay 259 19 The strategic role of internal crisis communication Alessandra Mazzei and Silvia Ravazzani 274 20 Political communication Bente Kalsnes and Anders OlofLarsson 290 21 The past, the present, and the future of public diplomacy research Sarah Marschlich and Leysan Storie 301 22 Corporate responsibility and strategic communication Ganga S. Dhanesh 319 23 Corporate branding between corporate, stakeholders, and society Stefania Romenti, Elanor Colleoni and Grazia Murtarelli 335 24 Ethical internal communication Kevin Ruck 348 25 Leadership communication during turbulent times Linjuan Rita Men, Jie Jin, Renee Mitson and Marc Vielledent 366 26 Engagement as strategy: a framework for strategic communication Kim A. Johnston and Maureen Taylor 384 27 Agile integrated communication: a content-based approach Sabine Einwiller, Jens Seiffert-Brockmann and Neda Ninova-Solovykh 400 28 Digital strategic communication through digital media-arenas Mark Badham, Vilma
Luoma-aho, Chiara Valentini and Laura Lumimaa 416 18 ՚
Contents 29 Internal social media: a promise of participatory communication and organizational transparency Vibeke Thøis Madsen vii 431 ЗО Exploring the vertical communication chain in the light of post-bureaucracy Charlotte Simonsson 445 31 Communicative coworkership Rickard Andersson 460 32 Measurement and evaluation: framework, methods, and critique Alexander Buhmann and Sophia C. Volk 475 Index 490
|
| adam_txt |
Contents List ofcontributors viii Introduction: the emergent field of strategic communication Jesper Falkheimer and Mats Heide 1 PART I 1 FUNDAMENTALS 2 Strategic communication: a discipline in the making? Finn Frandsen and Winni Johansen 14 3 The saying and the doing: when communication is strategic Emma Christensen and Lars Thøger Christensen 33 4 Persuasion, promotion, spin, propaganda? Jim Macnamara 46 5 Strategic conununication: historical overview and concept development Robert L. Heath 62 6 Dialogue as a tool of strategic communication? Michael L. Kent 83 7 From strategy to strategizing Ib T. Gulbrandsen and Sine N. Just 99 8 Understandings of organization in strategic communication research Peter Winkler and Dennis Schoeneborn 118 9 Public sphere Howard Nothhaft and Camilla Nothhaft 133 PART II PERSPECTIVES 10 The institutional perspective on strategic communication: bringing culture and society back in Swaran Sandhu 11 Democracy, strategic communication and lobbying Øyvind Ihlen, Irina Lock and Ketil Raknes 166 12 Place matters: expanding the research agenda for strategic communication Cecilia Cassinger and Åsa Thelander 178 v
vi Research handbook on strategie communication Gender in strategic communication: feminization, stereotypes and 13 a search towards excellence Martina Topić 188 14 Communication professionals Gemma Bridge and Ralph Tench 199 15 Artificial intelligence, big data and all change Anne Gregory 209 16 Strategic organizational listening Laurie Lewis 221 PART III PROCESSES Communication management: structures, processes, and business models for value creation through corporate communications Ansgar Zerfass and Jeanne Link 17 237 Crisis communication as strategic communication: process and insights Timothy Coombs and Sherry Holladay 259 19 The strategic role of internal crisis communication Alessandra Mazzei and Silvia Ravazzani 274 20 Political communication Bente Kalsnes and Anders OlofLarsson 290 21 The past, the present, and the future of public diplomacy research Sarah Marschlich and Leysan Storie 301 22 Corporate responsibility and strategic communication Ganga S. Dhanesh 319 23 Corporate branding between corporate, stakeholders, and society Stefania Romenti, Elanor Colleoni and Grazia Murtarelli 335 24 Ethical internal communication Kevin Ruck 348 25 Leadership communication during turbulent times Linjuan Rita Men, Jie Jin, Renee Mitson and Marc Vielledent 366 26 Engagement as strategy: a framework for strategic communication Kim A. Johnston and Maureen Taylor 384 27 Agile integrated communication: a content-based approach Sabine Einwiller, Jens Seiffert-Brockmann and Neda Ninova-Solovykh 400 28 Digital strategic communication through digital media-arenas Mark Badham, Vilma
Luoma-aho, Chiara Valentini and Laura Lumimaa 416 18 ՚
Contents 29 Internal social media: a promise of participatory communication and organizational transparency Vibeke Thøis Madsen vii 431 ЗО Exploring the vertical communication chain in the light of post-bureaucracy Charlotte Simonsson 445 31 Communicative coworkership Rickard Andersson 460 32 Measurement and evaluation: framework, methods, and critique Alexander Buhmann and Sophia C. Volk 475 Index 490 |
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| any_adam_object_boolean | 1 |
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| id | DE-604.BV048614663 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:12:50Z |
| indexdate | 2024-07-10T09:43:03Z |
| institution | BVB |
| isbn | 9781800379886 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033989967 |
| oclc_num | 1369554849 |
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| physical | xix, 501 Seiten 244 mm |
| publishDate | 2022 |
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| publisher | Edward Elgar Publishing |
| record_format | marc |
| spelling | Research handbook on strategic communication edited by Jesper Falkheimer (Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden), Mats Heide (Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden) Cheltenham, UK ; Northampton, MA Edward Elgar Publishing [2022] © 2022 xix, 501 Seiten 244 mm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Contents:; 1 Introduction: the emergent field of strategic communication 1; Jesper Falkheimer and Mats Heide; PART I FUNDAMENTALS; 2 Strategic communication: a discipline in the making? 14; Finn Frandsen and Winni Johansen; 3 The saying and the doing: when communication is strategic 33; Emma Christensen and Lars Thoger Christensen; 4 Persuasion, promotion, spin, propaganda? 46; Jim Macnamara; 5 Strategic communication: historical overview and concept development 62; Robert L. Heath; 6 Dialogue as a tool of strategic communication? 83; Michael L. Kent; 7 From strategy to strategizing 99; Ib T. Gulbrandsen and Sine N. - Just; 8 Understandings of organization in strategic communication research 117; Peter Winkler and Dennis Schoeneborn; 9 Public sphere 132; Howard Nothhaft and Camilla Nothhaft; PART II PERSPECTIVES; 10 The institutional perspective on strategic communication: bringing; culture and society back in 149; Swaran Sandhu; 11 Democracy, strategic communication and lobbying 165; Oyvind Ihlen, Irina Lock and Ketil Raknes; 12 Place matters: expanding the research agenda for strategic communication 177; Cecilia Cassinger and Asa Thelander; 13 Gender in strategic communication: feminization, stereotypes and; a search towards excellence 187; Martina Topic; 14 Communication professionals 198; Gemma Bridge and Ralph Tench; 15 Artificial intelligence, big data and all change 208; Anne Gregory; 16 Strategic organizational listening 220; Laurie Lewis; PART III PROCESSES; 17 Communication management: structures, processes, - and business; models for value creation through corporate communications 236; Ansgar Zerfass and Jeanne Link; 18 Crisis communication as strategic communication: process and insights 258; Timothy Coombs and Sherry Holladay; 19 The strategic role of internal crisis communication 273; Alessandra Mazzei and Silvia Ravazzani; 20 Political communication 289; Bente Kalsnes and Anders Olof Larsson; 21 The past, the present, and the future of public diplomacy research 300; Sarah Marschlich and Leysan Storie; 22 Corporate responsibility and strategic communication 318; Ganga S. Dhanesh; 23 Corporate branding between corporate, stakeholders, and society 334; Stefania Romenti, Elanor Colleoni, and Grazia Murtarelli; 24 Ethical internal communication 347; Kevin Ruck; 25 Leadership communication during turbulent times 365; Linjuan Rita Men, Jie Jin, Renee Mitson, and Marc Vielledent; 26 Engagement as strategy: a framework for strategic communication 383; Kim A. - Johnston and Maureen Taylor; 27 Agile integrated communication: a content-based approach 399; Sabine Einwiller, Jens Seiffert-Brockmann, and Neda Ninova-Solovykh; 28 Digital strategic communication through digital media-arenas 415; Mark Badham, Vilma Luoma-aho, Chiara Valentini and Laura Lumimaa; 29 Internal social media: a promise of participatory communication and; organizational transparency 430; Vibeke Thois Madsen; 30 Exploring the vertical communication chain in the light of post-bureaucracy 444; Charlotte Simonsson; 31 Communicative coworkership 459; Rickard Andersson; 32 Measurement and evaluation: framework, methods, and critique 474; Alexander Buhmann and Sophia C. Volk; Index bicssc / Business communication & presentation bicssc / Media studies bicssc / Reference works bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh / POLITICAL SCIENCE / Public Policy / Communication Policy bisacsh / BUSINESS & ECONOMICS / Reference Communication in management Strategic planning Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Innerbetriebliche Kommunikation (DE-588)4203966-6 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Kommunikationsstrategie (DE-588)4201794-4 s Politische Kommunikation (DE-588)4134262-8 s Innerbetriebliche Kommunikation (DE-588)4203966-6 s DE-604 Falkheimer, Jesper 1970- (DE-588)116290433X edt Heide, Mats (DE-588)1080869646 edt Erscheint auch als Online-Ausgabe 978-1-80037-989-3 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033989967&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Research handbook on strategic communication bicssc / Business communication & presentation bicssc / Media studies bicssc / Reference works bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh / POLITICAL SCIENCE / Public Policy / Communication Policy bisacsh / BUSINESS & ECONOMICS / Reference Communication in management Strategic planning Kommunikationsstrategie (DE-588)4201794-4 gnd Innerbetriebliche Kommunikation (DE-588)4203966-6 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4203966-6 (DE-588)4134262-8 (DE-588)4143413-4 |
| title | Research handbook on strategic communication |
| title_auth | Research handbook on strategic communication |
| title_exact_search | Research handbook on strategic communication |
| title_exact_search_txtP | Research handbook on strategic communication |
| title_full | Research handbook on strategic communication edited by Jesper Falkheimer (Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden), Mats Heide (Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden) |
| title_fullStr | Research handbook on strategic communication edited by Jesper Falkheimer (Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden), Mats Heide (Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden) |
| title_full_unstemmed | Research handbook on strategic communication edited by Jesper Falkheimer (Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden), Mats Heide (Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden) |
| title_short | Research handbook on strategic communication |
| title_sort | research handbook on strategic communication |
| topic | bicssc / Business communication & presentation bicssc / Media studies bicssc / Reference works bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh / POLITICAL SCIENCE / Public Policy / Communication Policy bisacsh / BUSINESS & ECONOMICS / Reference Communication in management Strategic planning Kommunikationsstrategie (DE-588)4201794-4 gnd Innerbetriebliche Kommunikation (DE-588)4203966-6 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
| topic_facet | bicssc / Business communication & presentation bicssc / Media studies bicssc / Reference works bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh / POLITICAL SCIENCE / Public Policy / Communication Policy bisacsh / BUSINESS & ECONOMICS / Reference Communication in management Strategic planning Kommunikationsstrategie Innerbetriebliche Kommunikation Politische Kommunikation Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033989967&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT falkheimerjesper researchhandbookonstrategiccommunication AT heidemats researchhandbookonstrategiccommunication |