Brand storytelling in the digital age: theories, practice and application
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
2020
Cham Springer International Publishing |
| Subjects: | |
| Physical Description: | XXI, 100 Seiten 4 Illustrationen, 1 Illustration (farbig) |
| ISBN: | 9783030590840 9783030590857 |
Staff View
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Record in the Search Index
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| author | Moin, S. M. A. |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| id | DE-604.BV048600148 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:09:46Z |
| indexdate | 2025-02-10T11:03:24Z |
| institution | BVB |
| isbn | 9783030590840 9783030590857 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033975683 |
| oclc_num | 1398960458 |
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| owner | DE-522 |
| owner_facet | DE-522 |
| physical | XXI, 100 Seiten 4 Illustrationen, 1 Illustration (farbig) |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spelling | Moin, S. M. A. Verfasser (DE-588)1275643426 aut Brand storytelling in the digital age theories, practice and application by S M A Moin Cham Palgrave Macmillan 2020 Cham Springer International Publishing XXI, 100 Seiten 4 Illustrationen, 1 Illustration (farbig) txt rdacontent n rdamedia nc rdacarrier Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Erzählen (DE-588)4132307-5 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Narrativität (DE-588)4379691-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 s Erzählen (DE-588)4132307-5 s Narrativität (DE-588)4379691-6 s DE-604 Markenpolitik (DE-588)4144679-3 s Erscheint auch als Druck-Ausgabe 978-3-030-59086-4 Erscheint auch als Online-Ausgabe 978-3-030-59085-7 |
| spellingShingle | Moin, S. M. A. Brand storytelling in the digital age theories, practice and application Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Erzählen (DE-588)4132307-5 gnd Marke (DE-588)4074577-6 gnd Narrativität (DE-588)4379691-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4132307-5 (DE-588)4074577-6 (DE-588)4379691-6 (DE-588)4144679-3 |
| title | Brand storytelling in the digital age theories, practice and application |
| title_auth | Brand storytelling in the digital age theories, practice and application |
| title_exact_search | Brand storytelling in the digital age theories, practice and application |
| title_exact_search_txtP | Brand Storytelling in the Digital Age Theories, Practice and Application |
| title_full | Brand storytelling in the digital age theories, practice and application by S M A Moin |
| title_fullStr | Brand storytelling in the digital age theories, practice and application by S M A Moin |
| title_full_unstemmed | Brand storytelling in the digital age theories, practice and application by S M A Moin |
| title_short | Brand storytelling in the digital age |
| title_sort | brand storytelling in the digital age theories practice and application |
| title_sub | theories, practice and application |
| topic | Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Erzählen (DE-588)4132307-5 gnd Marke (DE-588)4074577-6 gnd Narrativität (DE-588)4379691-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Erzählen Marke Narrativität Markenpolitik |
| work_keys_str_mv | AT moinsma brandstorytellinginthedigitalagetheoriespracticeandapplication |