Brand Storytelling in the Digital Age: Theories, Practice and Application
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2020
Cham Springer International Publishing |
| Schlagworte: | |
| Beschreibung: | XXI, 100 Seiten 4 Illustrationen, 1 Illustration (farbig) |
| ISBN: | 9783030590840 9783030590857 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20221215 | ||
| 007 | t | ||
| 008 | 221208s2020 a||| |||| 00||| eng d | ||
| 020 | |a 9783030590840 |c Print |9 978-3-030-59084-0 | ||
| 020 | |a 9783030590857 |c Online |9 978-3-030-59085-7 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 245 | 1 | 0 | |a Brand Storytelling in the Digital Age |b Theories, Practice and Application |c by S M A Moin |
| 264 | 1 | |a Cham |b Palgrave Macmillan |c 2020 | |
| 264 | 1 | |a Cham |b Springer International Publishing | |
| 300 | |a XXI, 100 Seiten |b 4 Illustrationen, 1 Illustration (farbig) | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Branding | |
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| 650 | 4 | |a Innovation/Technology Management | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Industrial management | |
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Datensatz im Suchindex
| _version_ | 1804184644804935680 |
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| author | Moin, S. M. A. |
| author_GND | (DE-588)1275643426 |
| author_facet | Moin, S. M. A. |
| author_role | aut |
| author_sort | Moin, S. M. A. |
| author_variant | s m a m sma smam |
| building | Verbundindex |
| bvnumber | BV048600148 |
| classification_rvk | QP 624 |
| classification_tum | WIR 000 |
| ctrlnum | (DE-599)BVBBV048600148 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048600148 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:09:46Z |
| indexdate | 2024-07-10T09:42:37Z |
| institution | BVB |
| isbn | 9783030590840 9783030590857 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033975683 |
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| owner | DE-522 |
| owner_facet | DE-522 |
| physical | XXI, 100 Seiten 4 Illustrationen, 1 Illustration (farbig) |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spelling | Moin, S. M. A. Verfasser (DE-588)1275643426 aut Brand Storytelling in the Digital Age Theories, Practice and Application by S M A Moin Cham Palgrave Macmillan 2020 Cham Springer International Publishing XXI, 100 Seiten 4 Illustrationen, 1 Illustration (farbig) txt rdacontent n rdamedia nc rdacarrier Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Erzählen (DE-588)4132307-5 gnd rswk-swf Narrativität (DE-588)4379691-6 gnd rswk-swf Marke (DE-588)4074577-6 s Erzählen (DE-588)4132307-5 s Narrativität (DE-588)4379691-6 s DE-604 Markenpolitik (DE-588)4144679-3 s Erscheint auch als Druck-Ausgabe 978-3-030-59084-0 Erscheint auch als Druck-Ausgabe 978-3-030-59086-4 Erscheint auch als Online-Ausgabe 978-3-030-59085-7 |
| spellingShingle | Moin, S. M. A. Brand Storytelling in the Digital Age Theories, Practice and Application Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd Erzählen (DE-588)4132307-5 gnd Narrativität (DE-588)4379691-6 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4144679-3 (DE-588)4132307-5 (DE-588)4379691-6 |
| title | Brand Storytelling in the Digital Age Theories, Practice and Application |
| title_auth | Brand Storytelling in the Digital Age Theories, Practice and Application |
| title_exact_search | Brand Storytelling in the Digital Age Theories, Practice and Application |
| title_exact_search_txtP | Brand Storytelling in the Digital Age Theories, Practice and Application |
| title_full | Brand Storytelling in the Digital Age Theories, Practice and Application by S M A Moin |
| title_fullStr | Brand Storytelling in the Digital Age Theories, Practice and Application by S M A Moin |
| title_full_unstemmed | Brand Storytelling in the Digital Age Theories, Practice and Application by S M A Moin |
| title_short | Brand Storytelling in the Digital Age |
| title_sort | brand storytelling in the digital age theories practice and application |
| title_sub | Theories, Practice and Application |
| topic | Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd Erzählen (DE-588)4132307-5 gnd Narrativität (DE-588)4379691-6 gnd |
| topic_facet | Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Marke Markenpolitik Erzählen Narrativität |
| work_keys_str_mv | AT moinsma brandstorytellinginthedigitalagetheoriespracticeandapplication |