The changing face of Burberry: Britishness, heritage, labour and consumption
"Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfull...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London, UK
Bloomsbury Visual Arts
[2022]
|
| Schlagworte: | |
| Online-Zugang: | DE-523 DE-523 Abstract with links to full text |
| Zusammenfassung: | "Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace."-- |
| Beschreibung: | Online-Ausgabe erschienen bei Bloosmbury Fashion Central: 2023 |
| Beschreibung: | 1 Online-Ressource (xii, 164 Seiten) |
| ISBN: | 9781350179639 9781350179622 9781350179615 |
| DOI: | 10.5040/9781350179639 |
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| id | DE-604.BV048595907 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:08:46Z |
| indexdate | 2024-09-10T00:13:00Z |
| institution | BVB |
| isbn | 9781350179639 9781350179622 9781350179615 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033971541 |
| oclc_num | 1354316410 |
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| physical | 1 Online-Ressource (xii, 164 Seiten) |
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| publishDate | 2022 |
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| publisher | Bloomsbury Visual Arts |
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| spelling | Weston, Siân Verfasser aut The changing face of Burberry Britishness, heritage, labour and consumption Siân Weston London, UK Bloomsbury Visual Arts [2022] 1 Online-Ressource (xii, 164 Seiten) txt rdacontent c rdamedia cr rdacarrier Online-Ausgabe erschienen bei Bloosmbury Fashion Central: 2023 "Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace."-- Burberry (Firm) Fashion designers / Great Britain Fashion / Great Britain / History Couturiers (Créateurs de mode) / Grande-Bretagne History of fashion Fashion Fashion designers Great Britain Electronic books History Erscheint auch als Druck-Ausgabe, Hardcover 978-1-3501-7960-8 https://doi.org/10.5040/9781350179639?locatt=label:secondary_bloomsburyCollections Abstract with links to full text |
| spellingShingle | Weston, Siân The changing face of Burberry Britishness, heritage, labour and consumption |
| title | The changing face of Burberry Britishness, heritage, labour and consumption |
| title_auth | The changing face of Burberry Britishness, heritage, labour and consumption |
| title_exact_search | The changing face of Burberry Britishness, heritage, labour and consumption |
| title_exact_search_txtP | The changing face of Burberry Britishness, heritage, labour and consumption |
| title_full | The changing face of Burberry Britishness, heritage, labour and consumption Siân Weston |
| title_fullStr | The changing face of Burberry Britishness, heritage, labour and consumption Siân Weston |
| title_full_unstemmed | The changing face of Burberry Britishness, heritage, labour and consumption Siân Weston |
| title_short | The changing face of Burberry |
| title_sort | the changing face of burberry britishness heritage labour and consumption |
| title_sub | Britishness, heritage, labour and consumption |
| url | https://doi.org/10.5040/9781350179639?locatt=label:secondary_bloomsburyCollections |
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