Grigsby, M. (2023). Marketing analytics: A practical guide to improving consumer insights using data techniques (Third edition.). KoganPage.
Chicago Style (17th ed.) CitationGrigsby, Mike. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques. Third edition. London ; New York, NY ; New Delhi: KoganPage, 2023.
MLA (9th ed.) CitationGrigsby, Mike. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques. Third edition. KoganPage, 2023.
Warning: These citations may not always be 100% accurate.