Marketing analytics: a practical guide to improving consumer insights using data techniques
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY ; New Delhi
KoganPage
2023
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xi, 322 Seiten Illustrationen, Diagramme |
| ISBN: | 9781398608191 9781398608214 |
Internformat
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| 245 | 1 | 0 | |a Marketing analytics |b a practical guide to improving consumer insights using data techniques |c Mike Grigsby |
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| 264 | 1 | |a London ; New York, NY ; New Delhi |b KoganPage |c 2023 | |
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Datensatz im Suchindex
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| index_date | 2024-07-03T21:08:26Z |
| indexdate | 2024-08-05T00:00:28Z |
| institution | BVB |
| isbn | 9781398608191 9781398608214 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033970189 |
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| physical | xi, 322 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | KoganPage |
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| spelling | Grigsby, Mike Verfasser (DE-588)1076873251 aut Marketing analytics a practical guide to improving consumer insights using data techniques Mike Grigsby Third edition London ; New York, NY ; New Delhi KoganPage 2023 xi, 322 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing research Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Datenverarbeitung (DE-588)4011152-0 s DE-604 Erscheint auch als Online-Ausgabe Grigsby, Mike, author Marketing analytics Second edition London ; New York : Kogan Page, 2018 978-0-7494-8217-6 |
| spellingShingle | Grigsby, Mike Marketing analytics a practical guide to improving consumer insights using data techniques Marketing research Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4011152-0 |
| title | Marketing analytics a practical guide to improving consumer insights using data techniques |
| title_auth | Marketing analytics a practical guide to improving consumer insights using data techniques |
| title_exact_search | Marketing analytics a practical guide to improving consumer insights using data techniques |
| title_exact_search_txtP | Marketing analytics a practical guide to improving consumer insights using data techniques |
| title_full | Marketing analytics a practical guide to improving consumer insights using data techniques Mike Grigsby |
| title_fullStr | Marketing analytics a practical guide to improving consumer insights using data techniques Mike Grigsby |
| title_full_unstemmed | Marketing analytics a practical guide to improving consumer insights using data techniques Mike Grigsby |
| title_short | Marketing analytics |
| title_sort | marketing analytics a practical guide to improving consumer insights using data techniques |
| title_sub | a practical guide to improving consumer insights using data techniques |
| topic | Marketing research Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| topic_facet | Marketing research Marketing Verbraucherverhalten Datenverarbeitung |
| work_keys_str_mv | AT grigsbymike marketinganalyticsapracticalguidetoimprovingconsumerinsightsusingdatatechniques |