Social media for progressive public relations:
"This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communi...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Schriftenreihe: | Routledge new directions in PR & communication research
|
| Schlagworte: | |
| Zusammenfassung: | "This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or, even better, employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book's main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes, and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications"-- |
| Beschreibung: | XVIII, 252 Seiten Diagramme |
| ISBN: | 9781032012339 9781032012346 |
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| 520 | |a "This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or, even better, employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book's main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes, and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications"-- | ||
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:07:14Z |
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| isbn | 9781032012339 9781032012346 |
| language | English |
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| series2 | Routledge new directions in PR & communication research |
| spelling | Social media for progressive public relations edited by Outi Niininen London ; New York Routledge 2023 XVIII, 252 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge new directions in PR & communication research "This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or, even better, employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book's main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes, and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications"-- Public relations / United States Social media / United States Target marketing / United States Progressivism (United States politics) Progressivism (United States politics) fast Public relations fast Social media fast Target marketing fast Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf United States fast (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Social Media (DE-588)4639271-3 s DE-604 Niininen, Outi Sonstige (DE-588)1259463893 oth Äquivalent Druck-Ausgabe, Paperback 978-1-032-01234-6 Erscheint auch als Online-Ausgabe Social media for progressive public relations Abingdon, Oxon ; New York, NY : Routledge, 2023 978-1-003-17779-1 |
| spellingShingle | Social media for progressive public relations Public relations / United States Social media / United States Target marketing / United States Progressivism (United States politics) Progressivism (United States politics) fast Public relations fast Social media fast Target marketing fast Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4639271-3 (DE-588)4143413-4 |
| title | Social media for progressive public relations |
| title_auth | Social media for progressive public relations |
| title_exact_search | Social media for progressive public relations |
| title_exact_search_txtP | Social media for progressive public relations |
| title_full | Social media for progressive public relations edited by Outi Niininen |
| title_fullStr | Social media for progressive public relations edited by Outi Niininen |
| title_full_unstemmed | Social media for progressive public relations edited by Outi Niininen |
| title_short | Social media for progressive public relations |
| title_sort | social media for progressive public relations |
| topic | Public relations / United States Social media / United States Target marketing / United States Progressivism (United States politics) Progressivism (United States politics) fast Public relations fast Social media fast Target marketing fast Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Public relations / United States Social media / United States Target marketing / United States Progressivism (United States politics) Public relations Social media Target marketing Öffentlichkeitsarbeit Social Media United States Aufsatzsammlung |
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