Public branding and marketing: a global viewpoint
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham, Switzerland
Springer
2021
|
| Schlagworte: | |
| Beschreibung: | XII, 283 Seiten Illustrationen, Diagramme |
| ISBN: | 9783030705077 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV048584216 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 221129s2021 a||| |||| 00||| eng d | ||
| 020 | |a 9783030705077 |9 978-3-030-70507-7 | ||
| 035 | |a (OCoLC)1265716916 | ||
| 035 | |a (DE-599)BVBBV048584216 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 | ||
| 082 | 0 | |a 351 |2 23 | |
| 084 | |a QY 000 |0 (DE-625)142214: |2 rvk | ||
| 245 | 1 | 0 | |a Public branding and marketing |b a global viewpoint |c Staci M. Zavattaro, editor |
| 264 | 1 | |a Cham, Switzerland |b Springer |c 2021 | |
| 300 | |a XII, 283 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Public Administration | |
| 650 | 4 | |a Branding | |
| 650 | 4 | |a Online Marketing/Social Media | |
| 650 | 4 | |a Public Policy | |
| 650 | 4 | |a Public administration | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Public policy | |
| 650 | 0 | 7 | |a Regionalentwicklung |0 (DE-588)4076605-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Standortpolitik |0 (DE-588)4322381-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Standortpolitik |0 (DE-588)4322381-3 |D s |
| 689 | 0 | 1 | |a Regionalentwicklung |0 (DE-588)4076605-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Zavattaro, Staci M. |d 1983- |0 (DE-588)1037164245 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-030-70505-3 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033960015 | ||
Datensatz im Suchindex
| _version_ | 1804184616580415488 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Zavattaro, Staci M. 1983- |
| author2_role | edt |
| author2_variant | s m z sm smz |
| author_GND | (DE-588)1037164245 |
| author_facet | Zavattaro, Staci M. 1983- |
| building | Verbundindex |
| bvnumber | BV048584216 |
| classification_rvk | QY 000 |
| ctrlnum | (OCoLC)1265716916 (DE-599)BVBBV048584216 |
| dewey-full | 351 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 351 - Public administration |
| dewey-raw | 351 |
| dewey-search | 351 |
| dewey-sort | 3351 |
| dewey-tens | 350 - Public administration and military science |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01468nam a2200445zc 4500</leader><controlfield tag="001">BV048584216</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">221129s2021 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783030705077</subfield><subfield code="9">978-3-030-70507-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1265716916</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048584216</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">351</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QY 000</subfield><subfield code="0">(DE-625)142214:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public branding and marketing</subfield><subfield code="b">a global viewpoint</subfield><subfield code="c">Staci M. Zavattaro, editor</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham, Switzerland</subfield><subfield code="b">Springer</subfield><subfield code="c">2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 283 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public Administration</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online Marketing/Social Media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public Policy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public administration</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public policy</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Regionalentwicklung</subfield><subfield code="0">(DE-588)4076605-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Standortpolitik</subfield><subfield code="0">(DE-588)4322381-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Standortpolitik</subfield><subfield code="0">(DE-588)4322381-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Regionalentwicklung</subfield><subfield code="0">(DE-588)4076605-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zavattaro, Staci M.</subfield><subfield code="d">1983-</subfield><subfield code="0">(DE-588)1037164245</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-030-70505-3</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033960015</subfield></datafield></record></collection> |
| id | DE-604.BV048584216 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:05:54Z |
| indexdate | 2024-07-10T09:42:10Z |
| institution | BVB |
| isbn | 9783030705077 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033960015 |
| oclc_num | 1265716916 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XII, 283 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Springer |
| record_format | marc |
| spelling | Public branding and marketing a global viewpoint Staci M. Zavattaro, editor Cham, Switzerland Springer 2021 XII, 283 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Public Administration Branding Online Marketing/Social Media Public Policy Public administration Branding (Marketing) Internet marketing Public policy Regionalentwicklung (DE-588)4076605-6 gnd rswk-swf Standortpolitik (DE-588)4322381-3 gnd rswk-swf Standortpolitik (DE-588)4322381-3 s Regionalentwicklung (DE-588)4076605-6 s DE-604 Zavattaro, Staci M. 1983- (DE-588)1037164245 edt Erscheint auch als Online-Ausgabe 978-3-030-70505-3 |
| spellingShingle | Public branding and marketing a global viewpoint Public Administration Branding Online Marketing/Social Media Public Policy Public administration Branding (Marketing) Internet marketing Public policy Regionalentwicklung (DE-588)4076605-6 gnd Standortpolitik (DE-588)4322381-3 gnd |
| subject_GND | (DE-588)4076605-6 (DE-588)4322381-3 |
| title | Public branding and marketing a global viewpoint |
| title_auth | Public branding and marketing a global viewpoint |
| title_exact_search | Public branding and marketing a global viewpoint |
| title_exact_search_txtP | Public branding and marketing a global viewpoint |
| title_full | Public branding and marketing a global viewpoint Staci M. Zavattaro, editor |
| title_fullStr | Public branding and marketing a global viewpoint Staci M. Zavattaro, editor |
| title_full_unstemmed | Public branding and marketing a global viewpoint Staci M. Zavattaro, editor |
| title_short | Public branding and marketing |
| title_sort | public branding and marketing a global viewpoint |
| title_sub | a global viewpoint |
| topic | Public Administration Branding Online Marketing/Social Media Public Policy Public administration Branding (Marketing) Internet marketing Public policy Regionalentwicklung (DE-588)4076605-6 gnd Standortpolitik (DE-588)4322381-3 gnd |
| topic_facet | Public Administration Branding Online Marketing/Social Media Public Policy Public administration Branding (Marketing) Internet marketing Public policy Regionalentwicklung Standortpolitik |
| work_keys_str_mv | AT zavattarostacim publicbrandingandmarketingaglobalviewpoint |