Promovarea turistică a României în filmul documentar şi rolul acestuia în consolidarea brandului de ţară:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | Romanian |
| Veröffentlicht: |
Bucureşti
Pro Universitaria
2019
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Literaturverzeichnis |
| Beschreibung: | 253 Seiten Illustrationen, Diagramme |
| ISBN: | 9786062611095 |
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| adam_text | CUPRINS Prefață ............................................................................................................................ 7 MULȚUMIRI .......................................................................................................................... 11 Lista figurilor și a tabelelor.......................................................................................................13 INTRODUCERE........................................................................................................................ 17 CAPITOLUL 1. TEORETIZĂRI ALE CONCEPTELOR DE „BRAND” ȘI „BRANDING”...................................................................21 1.1. Perspective teoretice despre brand............................................................................ 21 1.2. De la „brand” la „branding”...................................................................................... 24 1.3. Brandingul cultural. Brandurile ca iconuri............................................................... 26 1.4. Imaginea de brand și identitatea de brand................................................................ 28 1.5. Personalitatea de brand............................................................................................. 31 CAPITOLUL 2. NOILE FORME DE BRANDING ȘI ROLUL LOR ÎN PROMOVAREA ȚĂRILOR........................................... 33 2.1. Brand(ing) de loc....................................................................................................... 33 2.2. Brandingul de națiune - o soluție de promovare în lumea
contemporană................ 35 2.3. Percepții și stereotipuri.............................................................................................. 41 2.4. Indexuri......................................................................................................................45 CAPITOLUL 3. PROMOVAREA ȚĂRILOR CU AJUTORUL TURISMULUI. BRANDINGUL DE DESTINAȚIE............................................................. 55 3.1. Brand(ing) de țară și brand(ing) de destinație - o abordare paralelă........................ 55 3.2. Rolul părților interesate............................................................................................. 60 3.3. Poziționare și reputație.............................................................................................. 62 3.4. Imaginea și identitatea de țară. Imaginea și identitatea de destinație...................... 66 3.5. Factori de decizie și instrumente de promovare a destinației turistice.................... 75 3.6. Personalitatea brandului de țară și a brandului de destinație.................................... 83 3.7. Exemple de (re)branding de țară............................................................................... 90 3.8. Brandul Europei........................................................................................................ 92 CAPITOLUL 4. TENDINȚE ACTUALE ÎN TURISM........................................................ 95 4.1. Turismul rural și ecoturismul....................................................................................95 4.2. Turismul
cultural....................................................................................................... 96 4.3. Turismul culinar........................................................................................................ 99 4.4. Turismul bazat pe natură și turismul de enclavă..................................................... 100 4.5. Promovarea turistică prin social media.................................................................... 101 CAPITOLUL 5. TURISMUL INDUS DE FILM Șl DE TELEVIZIUNE.........................105 5.1. Caracteristici generale ale turismului indus de film............................................... 105 5.2. Promovarea turistică prin producțiile de televiziune.............................................. 111 5
Monica ILIE-PRICA CAPITOLUL 6. IDEI DE BRANDING PENTRU ROMÂNIA........................................ 119 6.1. Campanii de branding de țară în România........................................................... 119 6.2. „România. Explorați Grădina Carpaților”............................................................. 123 6.3. Studii despre potențialul turistic al României........................................................ 124 6.4. Instrumente de promovare turistică a României.................................................... 129 6.5. Promovarea României ca destinație turistică în filmul documentar...................... 134 CAPITOLUL 7. PROMOVAREA BRANDULUI DE ȚARĂ AL ROMÂNIEI ÎN SERIA DE DOCUMENTARE WILD CARPATHIA (2011-2019)......... 139 7.1. Contextul cercetării................................................................................................ 139 7.2. Designul de cercetare............................................................................................. 141 7.3. Rezultatele analizei de conținut a documentarelor din seriaWild Carpathia......... 143 7.3.1. Rezultatele analizei documentarului Transylvania (2011), partea întâi a seriei Wild Carpathia..................................................................... 143 7.3.2. Rezultatele analizei documentarului From The Mountains to The Sea (2013), partea a doua a seriei Wild Carpathia................................... 158 7.3.3. Rezultatele analizei documentarului Wild Forever (2013), partea a treia a seriei Wild Carpathia.......................................................... 173
7.3.4. Rezultatele analizei documentarului Seasons of Change (2016), partea a patra a seriei Wild Carpathia........................................... 188 7.3.5. Rezultatele analizei documentarului White Carpathia: Winter is Coming (2019), partea a cincea a seriei Wild Carpathia.............. 202 7.4. Concluziile analizei de conținut a documentarelor Wild Carpathia......................215 Limitele cercetării...................................................................................................................225 CONCLUZII ȘI RECOMANDĂRI..................................................................................... 225 Bibliografie ...................................................................................................................... 251 Anexă - Grila analizei de conținut a seriei Wild Carpathia..................................................247
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CUPRINS Prefață . 7 MULȚUMIRI . 11 Lista figurilor și a tabelelor.13 INTRODUCERE. 17 CAPITOLUL 1. TEORETIZĂRI ALE CONCEPTELOR DE „BRAND” ȘI „BRANDING”.21 1.1. Perspective teoretice despre brand. 21 1.2. De la „brand” la „branding”. 24 1.3. Brandingul cultural. Brandurile ca iconuri. 26 1.4. Imaginea de brand și identitatea de brand. 28 1.5. Personalitatea de brand. 31 CAPITOLUL 2. NOILE FORME DE BRANDING ȘI ROLUL LOR ÎN PROMOVAREA ȚĂRILOR. 33 2.1. Brand(ing) de loc. 33 2.2. Brandingul de națiune - o soluție de promovare în lumea
contemporană. 35 2.3. Percepții și stereotipuri. 41 2.4. Indexuri.45 CAPITOLUL 3. PROMOVAREA ȚĂRILOR CU AJUTORUL TURISMULUI. BRANDINGUL DE DESTINAȚIE. 55 3.1. Brand(ing) de țară și brand(ing) de destinație - o abordare paralelă. 55 3.2. Rolul părților interesate. 60 3.3. Poziționare și reputație. 62 3.4. Imaginea și identitatea de țară. Imaginea și identitatea de destinație. 66 3.5. Factori de decizie și instrumente de promovare a destinației turistice. 75 3.6. Personalitatea brandului de țară și a brandului de destinație. 83 3.7. Exemple de (re)branding de țară. 90 3.8. Brandul Europei. 92 CAPITOLUL 4. TENDINȚE ACTUALE ÎN TURISM. 95 4.1. Turismul rural și ecoturismul.95 4.2. Turismul
cultural. 96 4.3. Turismul culinar. 99 4.4. Turismul bazat pe natură și turismul de enclavă. 100 4.5. Promovarea turistică prin social media. 101 CAPITOLUL 5. TURISMUL INDUS DE FILM Șl DE TELEVIZIUNE.105 5.1. Caracteristici generale ale turismului indus de film. 105 5.2. Promovarea turistică prin producțiile de televiziune. 111 5
Monica ILIE-PRICA CAPITOLUL 6. IDEI DE BRANDING PENTRU ROMÂNIA. 119 6.1. Campanii de branding de țară în România. 119 6.2. „România. Explorați Grădina Carpaților”. 123 6.3. Studii despre potențialul turistic al României. 124 6.4. Instrumente de promovare turistică a României. 129 6.5. Promovarea României ca destinație turistică în filmul documentar. 134 CAPITOLUL 7. PROMOVAREA BRANDULUI DE ȚARĂ AL ROMÂNIEI ÎN SERIA DE DOCUMENTARE WILD CARPATHIA (2011-2019). 139 7.1. Contextul cercetării. 139 7.2. Designul de cercetare. 141 7.3. Rezultatele analizei de conținut a documentarelor din seriaWild Carpathia. 143 7.3.1. Rezultatele analizei documentarului Transylvania (2011), partea întâi a seriei Wild Carpathia. 143 7.3.2. Rezultatele analizei documentarului From The Mountains to The Sea (2013), partea a doua a seriei Wild Carpathia. 158 7.3.3. Rezultatele analizei documentarului Wild Forever (2013), partea a treia a seriei Wild Carpathia. 173
7.3.4. Rezultatele analizei documentarului Seasons of Change (2016), partea a patra a seriei Wild Carpathia. 188 7.3.5. Rezultatele analizei documentarului White Carpathia: Winter is Coming (2019), partea a cincea a seriei Wild Carpathia. 202 7.4. Concluziile analizei de conținut a documentarelor Wild Carpathia.215 Limitele cercetării.225 CONCLUZII ȘI RECOMANDĂRI. 225 Bibliografie . 251 Anexă - Grila analizei de conținut a seriei Wild Carpathia.247
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Monica ILIE-PRICA 26. 27. 28. 29. mysteres-de-la-roumanie-un-film-realizat-de-francezi-dedicat-istoriei-depe-meleagurile-romaniei/ [Accesat pe 13 iunie 2017]. English Oxford Dictionary. Oxford University Press, (2017), [online] Disponibil la: https://en.oxforddictionaries.com/definition/us/icon [Accesat pe 18 iunie 2017]. „Flavours of Romania” — о serie de documentare care surprinde spiritul și tradițiile românești, (2018), [online] Disponibil la: https://www.forbes.ro/flavoursromania-o-serie-de-documentare-care-surprinde-spiritul-si-traditiileromanesti-111474 [Accesat pe 18 octombrie 2019]. La Cannes 2018 Corporate Media TV Awards „România neîmblânzită” a fost desemnat cel mai bun film documentar despre natură, mediu și ecologie, (2018), [online] Disponibil la: https://www.romanianeimblanzita.ro/ noutati/la-cannes-2018-corporate-media-and-tv-awards-bdquo-romanianeimblanzita-rdquo-a-fost-desemnat-cel-mai-bun-film-documentar-desprenatura-mediu-si-ecologie-34 [Accesat pe 19 octombrie 2019]. Reporterii unei televiziuni din Coreea de Sud, despre România: „ Cinci țări într-una singură”. Ce i-a impresionat cel mai mult, (2019), [online] Disponibil la: https://www.digi24.ro/stiri/actualitate/social/reporterii-unei-televiziunidin-coreea-de-sud-despre-romania-cinci-tari-intr-una-singura-ce-i-aimpresionat-cel-mai-mult-1198491 [Accesat pe 18 octombrie 2019]. |
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| title | Promovarea turistică a României în filmul documentar şi rolul acestuia în consolidarea brandului de ţară |
| title_auth | Promovarea turistică a României în filmul documentar şi rolul acestuia în consolidarea brandului de ţară |
| title_exact_search | Promovarea turistică a României în filmul documentar şi rolul acestuia în consolidarea brandului de ţară |
| title_exact_search_txtP | Promovarea turistică a României în filmul documentar şi rolul acestuia în consolidarea brandului de ţară |
| title_full | Promovarea turistică a României în filmul documentar şi rolul acestuia în consolidarea brandului de ţară Monica Ilie-Prica |
| title_fullStr | Promovarea turistică a României în filmul documentar şi rolul acestuia în consolidarea brandului de ţară Monica Ilie-Prica |
| title_full_unstemmed | Promovarea turistică a României în filmul documentar şi rolul acestuia în consolidarea brandului de ţară Monica Ilie-Prica |
| title_short | Promovarea turistică a României în filmul documentar şi rolul acestuia în consolidarea brandului de ţară |
| title_sort | promovarea turistica a romaniei in filmul documentar si rolul acestuia in consolidarea brandului de tara |
| topic | Place marketing / Romania Tourism / Romania Advertising / Tourism / Romania Advertising / Tourism fast Place marketing fast Tourism fast Werbung (DE-588)4065541-6 gnd Dokumentarfilm (DE-588)4012653-5 gnd Marketing (DE-588)4037589-4 gnd Tourismus Motiv (DE-588)4484805-5 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Place marketing / Romania Tourism / Romania Advertising / Tourism / Romania Advertising / Tourism Place marketing Tourism Werbung Dokumentarfilm Marketing Tourismus Motiv Tourismus Romania Rumänien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033959990&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033959990&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT iliepricamonica promovareaturisticaaromanieiinfilmuldocumentarsirolulacestuiainconsolidareabranduluidetara |