Big data analytics: digital marketing and decision-making
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boca Raton ; London ; New York
CRC Press
[2023]
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| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvi, 246 Seiten Illustrationen, Diagramme |
| ISBN: | 9781032310305 9781032310442 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents List of Figures....................................................................................... vii List of Tables.......................................................................................... ix Preface.................................................................................................... xi About the Editors................................................................................ xiii Contributors...........................................................................................xv Chapter 1 Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs..... 1 Muhammad Nawaz Типів, Iffat Sabir Chaudhry, Farooq Mughal, and Erum Shaikh Chapter 2 The Responsibility of Big Data Analytics in Organization Decision-Making.......................................19 Ezeifekwuaba Tochukwu Benedict Chapter 3 Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators.............. 45 Pankaj Kakati and Saifur Rahman Chapter 4 Prediction of Marketing by the Consumer Analytics............................................................................77 C.C. Jayasundara Chapter 5 Web Analytics for Digital Marketing............................ 119 Srinivas Dinakar Nethi, Venkata Rajasekhar Moturu, and Krishnaveer Abhishek Challa Chapter 6 Smart Retailing: A Novel Approach for Retailing Business............................................................................ 143 Ghanshyam Parmar
vi · Contents Chapter 7 Leveraging Web Analytics for Optimizing Digital Marketing Strategies....................................................... 173 Sapna Sood Chapter 8 Smart Retailing in Digital Business............................... 189 S.R. Mani Sekhar, Tarun Krishnan, Louie Antony, Sandeep B.L., and Siddesh G.M. Chapter 9 Business Analytics and Performance Management in India............................................................................ 207 Pavnesh Kumar, Siddhartha Ghosh, and Kiran Chaudhary Chapter 10 Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation Functions for Best Signal Detection in Smart Antenna....221 Seema Khanum, Rajiga S.V., Mathanprasad L„ Μ. Gunasekaran, and Piros A. Index..................................................................................................... 243
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| adam_txt |
Contents List of Figures. vii List of Tables. ix Preface. xi About the Editors. xiii Contributors.xv Chapter 1 Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs. 1 Muhammad Nawaz Типів, Iffat Sabir Chaudhry, Farooq Mughal, and Erum Shaikh Chapter 2 The Responsibility of Big Data Analytics in Organization Decision-Making.19 Ezeifekwuaba Tochukwu Benedict Chapter 3 Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators. 45 Pankaj Kakati and Saifur Rahman Chapter 4 Prediction of Marketing by the Consumer Analytics.77 C.C. Jayasundara Chapter 5 Web Analytics for Digital Marketing. 119 Srinivas Dinakar Nethi, Venkata Rajasekhar Moturu, and Krishnaveer Abhishek Challa Chapter 6 Smart Retailing: A Novel Approach for Retailing Business. 143 Ghanshyam Parmar
vi · Contents Chapter 7 Leveraging Web Analytics for Optimizing Digital Marketing Strategies. 173 Sapna Sood Chapter 8 Smart Retailing in Digital Business. 189 S.R. Mani Sekhar, Tarun Krishnan, Louie Antony, Sandeep B.L., and Siddesh G.M. Chapter 9 Business Analytics and Performance Management in India. 207 Pavnesh Kumar, Siddhartha Ghosh, and Kiran Chaudhary Chapter 10 Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation Functions for Best Signal Detection in Smart Antenna.221 Seema Khanum, Rajiga S.V., Mathanprasad L„ Μ. Gunasekaran, and Piros A. Index. 243 |
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| spelling | Big data analytics digital marketing and decision-making edited by Kiran Chaudhary and Mansaf Alam First edition Boca Raton ; London ; New York CRC Press [2023] © 2023 xvi, 246 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Entscheidungsfindung (DE-588)4113446-1 s Big Data (DE-588)4802620-7 s Online-Marketing (DE-588)7706419-7 s DE-604 Chaudhary, Kiran (DE-588)1255878002 edt Alam, M. Afshar (DE-588)1251040748 edt Erscheint auch als Online-Ausgabe 978-1-003-17571-1 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033958232&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Big data analytics digital marketing and decision-making |
| title_auth | Big data analytics digital marketing and decision-making |
| title_exact_search | Big data analytics digital marketing and decision-making |
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| title_full_unstemmed | Big data analytics digital marketing and decision-making edited by Kiran Chaudhary and Mansaf Alam |
| title_short | Big data analytics |
| title_sort | big data analytics digital marketing and decision making |
| title_sub | digital marketing and decision-making |
| topic | Online-Marketing (DE-588)7706419-7 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Big Data (DE-588)4802620-7 gnd |
| topic_facet | Online-Marketing Entscheidungsfindung Big Data Aufsatzsammlung |
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