Measurement in marketing:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2022
|
| Ausgabe: | First edition |
| Schriftenreihe: | Review of marketing research
volume 19 |
| Schlagworte: | |
| Online-Zugang: | UBR01 UBT01 UEI01 UER01 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (xix, 217 Seiten) |
| ISBN: | 9781800436329 9781800436305 |
| DOI: | 10.1108/S1548-6435202219 |
Internformat
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Datensatz im Suchindex
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| author2 | Baumgartner, Hans Weijters, Bert |
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| author_GND | (DE-588)171254775 (DE-588)1210204703 |
| author_facet | Baumgartner, Hans Weijters, Bert |
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| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1108/S1548-6435202219 |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV048579083 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:04:14Z |
| indexdate | 2024-07-10T09:42:02Z |
| institution | BVB |
| isbn | 9781800436329 9781800436305 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033954998 |
| oclc_num | 1346087427 |
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| publishDate | 2022 |
| publishDateSearch | 2022 |
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| publisher | Emerald Publishing Limited |
| record_format | marc |
| series | Review of marketing research |
| series2 | Review of marketing research |
| spelling | Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA), Bert Weijters (Ghent University, Belgium) First edition Bingley, U.K. Emerald Publishing Limited 2022 © 2022 1 Online-Ressource (xix, 217 Seiten) txt rdacontent c rdamedia cr rdacarrier Review of marketing research volume 19 Leistungsmessung (DE-588)4167290-2 gnd rswk-swf Messbarkeit (DE-588)7531324-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing research Marketing audits Business & Economics ; Marketing ; Research Market research (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Messung (DE-588)4038852-9 s Leistungsmessung (DE-588)4167290-2 s DE-604 Marketingforschung (DE-588)4200055-5 s Messbarkeit (DE-588)7531324-8 s Baumgartner, Hans (DE-588)171254775 edt Weijters, Bert (DE-588)1210204703 edt Erscheint auch als Druck-Ausgabe 978-1-80043-631-2 Review of marketing research volume 19 (DE-604)BV040271253 19 https://doi.org/10.1108/S1548-6435202219 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Measurement in marketing Review of marketing research Leistungsmessung (DE-588)4167290-2 gnd Messbarkeit (DE-588)7531324-8 gnd Marketingforschung (DE-588)4200055-5 gnd Messung (DE-588)4038852-9 gnd Marketing (DE-588)4037589-4 gnd |
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| title | Measurement in marketing |
| title_auth | Measurement in marketing |
| title_exact_search | Measurement in marketing |
| title_exact_search_txtP | Measurement in marketing |
| title_full | Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA), Bert Weijters (Ghent University, Belgium) |
| title_fullStr | Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA), Bert Weijters (Ghent University, Belgium) |
| title_full_unstemmed | Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA), Bert Weijters (Ghent University, Belgium) |
| title_short | Measurement in marketing |
| title_sort | measurement in marketing |
| topic | Leistungsmessung (DE-588)4167290-2 gnd Messbarkeit (DE-588)7531324-8 gnd Marketingforschung (DE-588)4200055-5 gnd Messung (DE-588)4038852-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Leistungsmessung Messbarkeit Marketingforschung Messung Marketing Aufsatzsammlung |
| url | https://doi.org/10.1108/S1548-6435202219 |
| volume_link | (DE-604)BV040271253 |
| work_keys_str_mv | AT baumgartnerhans measurementinmarketing AT weijtersbert measurementinmarketing |