Media management and artificial intelligence: understanding media business models in the digital age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | viii, 336 Seiten Diagramme |
| ISBN: | 9781032100944 9781032100951 |
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Datensatz im Suchindex
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| adam_text | Contents Acknowledgements About the Author vii viii SECTION A Principles: Media business models and the basic tools of Artificial Intelligence 1 1 2 3 4 Introduction: A four section approach - Principles, Platforms, Producers, Pioneers 3 Media management and Artificial Intelligence: The radical impact of Al on the media business 7 Media business models: A four-stage value creation model for each media segment - Development, Production, Distribution and Monetisation 26 Overview of Al: Radical new tools are being used in media management and beyond 43 S ECTION В Platforms: The engines of media distribution 59 5 Games: Al is powering game platforms, and games are powering Al 61 6 Social networks: The defining distribution platform of the digital age 86 7 Streamers: An entirely new media industry is defined by its use of Al 106
CONTENTS vi 8 Broadcasters: Existentially threatened, pivoting to video-ondemand and fighting back 127 9 Digital publishers: News sites and social channels now share revenue models and Al technologies 146 SECTION C Producers: Content creation at scale - and the transformative impact of Al 167 10 Scripted: Digital-driven change in production and distribution models 11 169 Entertainment: A rapidly globalised content footprint 191 12 Factual: Merged distribution channels have changed a traditional industry 204 13 Marketing content: Video content is now used in marketing at unprecedented scale and range 221 14 Creators: A new, global and democratic model of media ownership 15 Music: A business model transformed by technology, from creation to monetisation 241 259 SECTION D Pioneers: New sectors building the future of media production and distribution 277 16 Podcasting: A digital-drivencontent development factory 279 17 Esports: A new digital business, but with echoes of twentieth-century models 294 18 The Metaverse: A virtual world that does not yet exist still has growing momentum 309 19 Future of the media business: Challenges and opportunities for media management in the age of Al 317 Index 333
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. AI is really the change agent of the media industry, answered a natural language generation model when AI was ‘asked’ about the subject of this book. It will open incredible opportunities. This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media
Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies. Dr Alex Connock is Fellow at the Said Business School, University of Oxford, where heteaches Media and Marketing at BA, MBA and Executive levels, and is co-director of the postgraduate course in Artificial Intelligence for Business. He is also a Lecturer at St Hugh’s College, Oxford, teaching General Management. Meanwhile at the UK’s National Film Television School he is Head of Department in Creative Business. At Exeter University, he is Professor in Practice, teaching courses including Digital Marketing and Media and the Metaverse. He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Prior to returning to academia, Alex worked in the media for 25 years in the UK, US digital/social and Europe, starting running multiple in TV production, content or marketing, magazinebusinesses and advertising. He is Vice Chair of UNICEF UK and a board director of the Halle Orchestra. He has six times been shortlisted in Entrepreneur of the Year awards in the UK.
|
| adam_txt |
Contents Acknowledgements About the Author vii viii SECTION A Principles: Media business models and the basic tools of Artificial Intelligence 1 1 2 3 4 Introduction: A four section approach - Principles, Platforms, Producers, Pioneers 3 Media management and Artificial Intelligence: The radical impact of Al on the media business 7 Media business models: A four-stage value creation model for each media segment - Development, Production, Distribution and Monetisation 26 Overview of Al: Radical new tools are being used in media management and beyond 43 S ECTION В Platforms: The engines of media distribution 59 5 Games: Al is powering game platforms, and games are powering Al 61 6 Social networks: The defining distribution platform of the digital age 86 7 Streamers: An entirely new media industry is defined by its use of Al 106
CONTENTS vi 8 Broadcasters: Existentially threatened, pivoting to video-ondemand and fighting back 127 9 Digital publishers: News sites and social channels now share revenue models and Al technologies 146 SECTION C Producers: Content creation at scale - and the transformative impact of Al 167 10 Scripted: Digital-driven change in production and distribution models 11 169 Entertainment: A rapidly globalised content footprint 191 12 Factual: Merged distribution channels have changed a traditional industry 204 13 Marketing content: Video content is now used in marketing at unprecedented scale and range 221 14 Creators: A new, global and democratic model of media ownership 15 Music: A business model transformed by technology, from creation to monetisation 241 259 SECTION D Pioneers: New sectors building the future of media production and distribution 277 16 Podcasting: A digital-drivencontent development factory 279 17 Esports: A new digital business, but with echoes of twentieth-century models 294 18 The Metaverse: A virtual world that does not yet exist still has growing momentum 309 19 Future of the media business: Challenges and opportunities for media management in the age of Al 317 Index 333
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media
Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies. Dr Alex Connock is Fellow at the Said Business School, University of Oxford, where heteaches Media and Marketing at BA, MBA and Executive levels, and is co-director of the postgraduate course in Artificial Intelligence for Business. He is also a Lecturer at St Hugh’s College, Oxford, teaching General Management. Meanwhile at the UK’s National Film Television School he is Head of Department in Creative Business. At Exeter University, he is Professor in Practice, teaching courses including Digital Marketing and Media and the Metaverse. He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Prior to returning to academia, Alex worked in the media for 25 years in the UK, US digital/social and Europe, starting running multiple in TV production, content or marketing, magazinebusinesses and advertising. He is Vice Chair of UNICEF UK and a board director of the Halle Orchestra. He has six times been shortlisted in Entrepreneur of the Year awards in the UK. |
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| spelling | Connock, Alex Verfasser (DE-588)1283583941 aut Media management and artificial intelligence understanding media business models in the digital age Alex Connock London ; New York Routledge 2023 viii, 336 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Geschäftsmodell (DE-588)7737985-8 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 s Künstliche Intelligenz (DE-588)4033447-8 s Geschäftsmodell (DE-588)7737985-8 s DE-604 Erscheint auch als Online-Ausgabe 978-1-003-21361-1 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033950440&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033950440&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Connock, Alex Media management and artificial intelligence understanding media business models in the digital age Künstliche Intelligenz (DE-588)4033447-8 gnd Geschäftsmodell (DE-588)7737985-8 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
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| title | Media management and artificial intelligence understanding media business models in the digital age |
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| title_full | Media management and artificial intelligence understanding media business models in the digital age Alex Connock |
| title_fullStr | Media management and artificial intelligence understanding media business models in the digital age Alex Connock |
| title_full_unstemmed | Media management and artificial intelligence understanding media business models in the digital age Alex Connock |
| title_short | Media management and artificial intelligence |
| title_sort | media management and artificial intelligence understanding media business models in the digital age |
| title_sub | understanding media business models in the digital age |
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| topic_facet | Künstliche Intelligenz Geschäftsmodell Medienwirtschaft |
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