Philippine Digital Cultures: Brokerage Dynamics on YouTube

Social media platforms have been pivotal in redefining the conduct of contemporary society. Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as po...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Soriano, Cheryll Ruth (VerfasserIn), Cabalquinto, Earvin Charles (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam Amsterdam University Press [2022]
Schriftenreihe:Asian Visual Cultures 12
Schlagworte:
Online-Zugang:DE-1043
DE-1046
DE-858
DE-Aug4
DE-898
DE-859
DE-860
DE-91
DE-706
DE-739
Volltext
Zusammenfassung:Social media platforms have been pivotal in redefining the conduct of contemporary society. Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere. Ultimately, YouTube and Brokerage Dynamics in Philippine Digital Cultures offers a fresh, compelling, and nuanced account of YouTube as an important site for the mediation of culture, economy, and politics in Philippine postcolonial modernity amid rapid economic globalisation and digitalisation
Beschreibung:Description based on online resource; title from PDF title page (publisher's Web site, viewed 07. Nov 2022)
Beschreibung:1 Online-Ressource (240 Seiten)
ISBN:9789048552443
DOI:10.1515/9789048552443

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