ADSCAM: how online advertising gave birth to one of history's greatest frauds, and became a threat to democracy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oakland
Type A Group
[2022]
|
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | 93 Seiten |
| ISBN: | 9780999230749 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | ADSCAM
How Online Advertising Gave Birth to One of History’s
Greatest Frauds, and Became a Threat to Democracy
BOB HOFFMAN
Type A Group, Oakland
Contents
I Introduction
II Author’s Notes
III Alphabet Soup
1 Part One: Danger
• What Is Adtech?
• Adtech and Sugar
• Targeted Advertising
• On the Dangers of Tracking
• Ad Targeting by Algorithm
• Civil War by Algorithm
• Profiting from Hate
• Bad for the World, Good for Us
• Side Effects Are the Important Effects
• “I Have Nothing to Hide”
• Always Count on Facebook
• National Security Threat of Adtech
• Dangerous, Untrustworthy, and Incompetent
• It s All Illegal
33 Part Two: Fraud
• What Is Ad Fraud?
• One of the Largest Frauds in History
• Why Is Ad Fraud Thriving?
• The Cover-up
• Our Invincible Ignorance
• The Programmatic Poop Funnel
• The Inescapable Logic of Ad Fraud
• Alarming Result of “Accidental” Research
57 Part Three: Partners in Crime
• Why Nobody Trusts Facebook
• Coalition to Do Nothing
• The Irresponsibility of the Ad Industry
• Twitter Bots
• Integrity, Facebook Style
• Google Feeding Putin
• Facebook Data “Shit Show”
• Zuckerberg Must Go
• Hiding Behind the Skirts of Small Business
• Someday
• Masters of Misdirection
• The Facebook Boycott
• FCC s 80% Fake Comments
• Life Among the Oligarchs
• Apple vs Facebook
• Technology and Wisdom
• Just Two Words
92 Afterword
93 Acknowledgements
|
| adam_txt |
ADSCAM
How Online Advertising Gave Birth to One of History’s
Greatest Frauds, and Became a Threat to Democracy
BOB HOFFMAN
Type A Group, Oakland
Contents
I Introduction
II Author’s Notes
III Alphabet Soup
1 Part One: Danger
• What Is Adtech?
• Adtech and Sugar
• Targeted Advertising
• On the Dangers of Tracking
• Ad Targeting by Algorithm
• Civil War by Algorithm
• Profiting from Hate
• Bad for the World, Good for Us
• Side Effects Are the Important Effects
• “I Have Nothing to Hide”
• Always Count on Facebook
• National Security Threat of Adtech
• Dangerous, Untrustworthy, and Incompetent
• It's All Illegal
33 Part Two: Fraud
• What Is Ad Fraud?
• One of the Largest Frauds in History
• Why Is Ad Fraud Thriving?
• The Cover-up
• Our Invincible Ignorance
• The Programmatic Poop Funnel
• The Inescapable Logic of Ad Fraud
• Alarming Result of “Accidental” Research
57 Part Three: Partners in Crime
• Why Nobody Trusts Facebook
• Coalition to Do Nothing
• The Irresponsibility of the Ad Industry
• Twitter Bots
• Integrity, Facebook Style
• Google Feeding Putin
• Facebook Data “Shit Show”
• Zuckerberg Must Go
• Hiding Behind the Skirts of Small Business
• Someday
• Masters of Misdirection
• The Facebook Boycott
• FCC's 80% Fake Comments
• Life Among the Oligarchs
• Apple vs Facebook
• Technology and Wisdom
• Just Two Words
92 Afterword
93 Acknowledgements |
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| any_adam_object_boolean | 1 |
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| classification_rvk | ST 277 |
| ctrlnum | (OCoLC)1354309676 (DE-599)HEB500034362 |
| discipline | Informatik |
| discipline_str_mv | Informatik |
| format | Book |
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| id | DE-604.BV048569047 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:01:37Z |
| indexdate | 2024-07-10T09:41:40Z |
| institution | BVB |
| isbn | 9780999230749 |
| language | English |
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| physical | 93 Seiten |
| publishDate | 2022 |
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| spelling | Hoffman, Bob Verfasser (DE-588)1273255496 aut ADSCAM how online advertising gave birth to one of history's greatest frauds, and became a threat to democracy Bob Hoffman Oakland Type A Group [2022] 93 Seiten txt rdacontent n rdamedia nc rdacarrier V:DE-603;B:DE-30 application/pdf http://scans.hebis.de/HEBCGI/show.pl?50003436_toc.pdf Inhaltsverzeichnis HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033945131&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hoffman, Bob ADSCAM how online advertising gave birth to one of history's greatest frauds, and became a threat to democracy |
| title | ADSCAM how online advertising gave birth to one of history's greatest frauds, and became a threat to democracy |
| title_auth | ADSCAM how online advertising gave birth to one of history's greatest frauds, and became a threat to democracy |
| title_exact_search | ADSCAM how online advertising gave birth to one of history's greatest frauds, and became a threat to democracy |
| title_exact_search_txtP | ADSCAM how online advertising gave birth to one of history's greatest frauds, and became a threat to democracy |
| title_full | ADSCAM how online advertising gave birth to one of history's greatest frauds, and became a threat to democracy Bob Hoffman |
| title_fullStr | ADSCAM how online advertising gave birth to one of history's greatest frauds, and became a threat to democracy Bob Hoffman |
| title_full_unstemmed | ADSCAM how online advertising gave birth to one of history's greatest frauds, and became a threat to democracy Bob Hoffman |
| title_short | ADSCAM |
| title_sort | adscam how online advertising gave birth to one of history s greatest frauds and became a threat to democracy |
| title_sub | how online advertising gave birth to one of history's greatest frauds, and became a threat to democracy |
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