Particularităţi ale marketingului educaţional în mediul rural din România:
Gespeichert in:
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| Format: | Buch |
| Sprache: | Romanian |
| Veröffentlicht: |
Bucureşti
Editura Universitară
2022
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| Schriftenreihe: | Colecţia Ştiinţe economice
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Literaturverzeichnis |
| Beschreibung: | 171 Seiten Diagramme |
| ISBN: | 9786062814373 |
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| adam_text | CUPRINS INTRODUCERE.............................................................................................. 7 CAPITOLUL 1. ANALIZA STADIULUI ACTUAL AL CUNOAȘTERII ÎN DOMENIUL MARKETINGULUI EDUCAȚIONAL............................... 1.1. Stabilirea contextului și importanța subiectului pentru societate.......... 1.2. Orientarea de marketing în educație...................................................... 11 11 15 CAPITOLUL 2. PERSPECTIVA DE MARKETING ÎN SISTEMUL EDUCAȚIONAL DIN MEDIUL RURAL...................................................... 2.1. Consumatorul serviciilor educaționale................................................... 2.2. Mediul de marketing............................................................................... 2.3. Mixul de marketing................................................................................. 2.3.1. Produsul/ Serviciul.................................................................... 2.3.2. Prețul......................................................................................... 2.3.3. Plasarea/ Distribuția.................................................................. 2.3.4. Promovarea............................................................................... 2.3.5. Personalul................................................................................. 2.3.6. Procesul..................................................................................... 2.3.7. Evidența fizică.......................................................................... 2.3.8. Perseverență în abordarea strategică a
principiilor de dezvoltare durabilă........................................................................ 54 CAPITOLUL 3. COORDONATE ALE SISTEMULUI DE ÎNVĂȚĂMÂNT ROMÂNESC DIN MEDIUL RURAL 3.1. Sistemul de învățământ din România în statisticile internaționale........ 3.2. Evoluția indicatorilor statistici privind sistemul de învățământ românesc din mediul rural........................................................... 65 3.3. Investiții în programe educaționale pentru învățământul rural............... 3.4. Concluzii................................................................................................. CAPITOLUL 4. CERCETARE CALITATIVĂ PRIVIND APLICAREA PRINCIPIILOR SUSTENABILITĂȚII ÎN EDUCAȚIE DIN PERSPECTIVA CADRELOR DIDACTICE 4.1. Obiectivele cercetării............................................................................ 4.2. Metodologia cercetării........................................................................... 4.3. Rezultate și discuții................................................................................ 4.4. Concluzii și recomandări....................................................................... 5 18 18 23 35 35 39 42 44 46 49 53 59 61 69 75 77 78 78 80 85
CAPITOLUL 5. EXPERIMENT DE MARKETING PRIVIND MĂSURAREA EFICIENȚEI UNUI PROGRAM EDUCAȚIONAL DE TIP “ȘCOALĂ DUPĂ ȘCOALĂ” IMPLEMENTAT ÎN MEDIUL RURAL....... 5.1. Obiectivele cercetării și metodologia................................................... 5.2. Rezultatele cercetării și discuții............................................................ 5.3. Concluzii ale experimentului de marketing........................................... CAPITOLUL 6. CERCETARE CANTITATIVĂ DE MARKETING PRIVIND EFECTELE CRIZEI DE SĂNĂTATE COVID-19 ASUPRA EDUCAȚIEI DIN ROMÂNIA........................................................................ 6.1. Justificarea și scopul cercetării............................................................ 6.2. Obiectivele cercetării........................................................................... 6.3. Ipotezele cercetării............................................................................... 6.4. Considerații privind metodologia cercetării........................................ 6.5. Rezultatele anchetei privind efectele Covid-19 asupra educației și discuții........................................................................................ 106 6.6. Concluzii și discuții.............................................................................. 88 89 91 93 95 97 97 98 100 122 CAPITOLUL 7. STRATEGII DE MARKETING PENTRU ȘCOLILE DIN MEDIUL RURAL ÎN VEDEREA ALINIERII LA VIZIUNEA SISTEMICA „EDUCAȚIA NE UNEȘTE”........................................................................... 126 CONCLUZII
GENERALE.............................................................................. 147 BIBLIOGRAFIE.............................................................................................. 150 6
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CUPRINS INTRODUCERE. 7 CAPITOLUL 1. ANALIZA STADIULUI ACTUAL AL CUNOAȘTERII ÎN DOMENIUL MARKETINGULUI EDUCAȚIONAL. 1.1. Stabilirea contextului și importanța subiectului pentru societate. 1.2. Orientarea de marketing în educație. 11 11 15 CAPITOLUL 2. PERSPECTIVA DE MARKETING ÎN SISTEMUL EDUCAȚIONAL DIN MEDIUL RURAL. 2.1. Consumatorul serviciilor educaționale. 2.2. Mediul de marketing. 2.3. Mixul de marketing. 2.3.1. Produsul/ Serviciul. 2.3.2. Prețul. 2.3.3. Plasarea/ Distribuția. 2.3.4. Promovarea. 2.3.5. Personalul. 2.3.6. Procesul. 2.3.7. Evidența fizică. 2.3.8. Perseverență în abordarea strategică a
principiilor de dezvoltare durabilă. 54 CAPITOLUL 3. COORDONATE ALE SISTEMULUI DE ÎNVĂȚĂMÂNT ROMÂNESC DIN MEDIUL RURAL 3.1. Sistemul de învățământ din România în statisticile internaționale. 3.2. Evoluția indicatorilor statistici privind sistemul de învățământ românesc din mediul rural. 65 3.3. Investiții în programe educaționale pentru învățământul rural. 3.4. Concluzii. CAPITOLUL 4. CERCETARE CALITATIVĂ PRIVIND APLICAREA PRINCIPIILOR SUSTENABILITĂȚII ÎN EDUCAȚIE DIN PERSPECTIVA CADRELOR DIDACTICE 4.1. Obiectivele cercetării. 4.2. Metodologia cercetării. 4.3. Rezultate și discuții. 4.4. Concluzii și recomandări. 5 18 18 23 35 35 39 42 44 46 49 53 59 61 69 75 77 78 78 80 85
CAPITOLUL 5. EXPERIMENT DE MARKETING PRIVIND MĂSURAREA EFICIENȚEI UNUI PROGRAM EDUCAȚIONAL DE TIP “ȘCOALĂ DUPĂ ȘCOALĂ” IMPLEMENTAT ÎN MEDIUL RURAL. 5.1. Obiectivele cercetării și metodologia. 5.2. Rezultatele cercetării și discuții. 5.3. Concluzii ale experimentului de marketing. CAPITOLUL 6. CERCETARE CANTITATIVĂ DE MARKETING PRIVIND EFECTELE CRIZEI DE SĂNĂTATE COVID-19 ASUPRA EDUCAȚIEI DIN ROMÂNIA. 6.1. Justificarea și scopul cercetării. 6.2. Obiectivele cercetării. 6.3. Ipotezele cercetării. 6.4. Considerații privind metodologia cercetării. 6.5. Rezultatele anchetei privind efectele Covid-19 asupra educației și discuții. 106 6.6. Concluzii și discuții. 88 89 91 93 95 97 97 98 100 122 CAPITOLUL 7. STRATEGII DE MARKETING PENTRU ȘCOLILE DIN MEDIUL RURAL ÎN VEDEREA ALINIERII LA VIZIUNEA SISTEMICA „EDUCAȚIA NE UNEȘTE”. 126 CONCLUZII
GENERALE. 147 BIBLIOGRAFIE. 150 6
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| title | Particularităţi ale marketingului educaţional în mediul rural din România |
| title_auth | Particularităţi ale marketingului educaţional în mediul rural din România |
| title_exact_search | Particularităţi ale marketingului educaţional în mediul rural din România |
| title_exact_search_txtP | Particularităţi ale marketingului educaţional în mediul rural din România |
| title_full | Particularităţi ale marketingului educaţional în mediul rural din România Cristina Ţurcanu |
| title_fullStr | Particularităţi ale marketingului educaţional în mediul rural din România Cristina Ţurcanu |
| title_full_unstemmed | Particularităţi ale marketingului educaţional în mediul rural din România Cristina Ţurcanu |
| title_short | Particularităţi ale marketingului educaţional în mediul rural din România |
| title_sort | particularitati ale marketingului educational in mediul rural din romania |
| topic | Marketing (DE-588)4037589-4 gnd Ländlicher Raum (DE-588)4034026-0 gnd Bildungswesen (DE-588)4006681-2 gnd Landkind (DE-588)4166602-1 gnd |
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