Audience genre expectations in the age of digital media:
Gespeichert in:
Hauptverfasser: | , , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2023
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Online-Zugang: | Inhaltsverzeichnis Klappentext |
Beschreibung: | xvi, 223 Seiten Diagramme |
ISBN: | 9781032201313 9781032207094 |
Internformat
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Datensatz im Suchindex
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CONTENTS List of Figures xi List of Tables xii Acknou’ledgmen ts xvi 1 Introduction 1 Genre: A Background 2 Four Stages of Genre Evolution 3 Industrial Process and the (Repackaging of Television Genres 4 Identifying and Defining the Concept of Genre 6 The Audience Role in Defining Genres 7 The Media of Abundance 8 Four Studies Examining Audiences for the Moving Image 12 Study 1 (2015 Users Survey) 12 Study 2 (2021 Users Survey) 13 Study 3 (2021 Creators Survey) 15 Study 4 (2021-22 Young Creators Survey) 17 A Concluding Note 17 2 Audience Expectations for Film and Television Genres Macro Factors Stimulating Genre Development 20 Defining Film and Television Genres 22 Profiles for 31 Film Genres 23 Musical 24 Western 24 19
viii Contents Horror 25 Science Fiction 25 Detective 26 Comedy 26 Film Noir 26 Documentary 27 Action 27 Animated 28 Mystery 28 Dark Comedy 28 Biography 29 Parodies 29 Slasher 29 Mockumentary 30 Chick Flick 30 Slapstick 30 Drama Film 31 Fantasy 31 Adventure 32 Foreign 32 Romantic Drama 32 Romantic Comedy 32 Gangster 33 Samurai 33 Ep/c 33 Sports 34 Historical 34 Superhero 35 War 35 Evolution of Television Genres 36 Profiles for 11 Television Genres 38 TV Sitcoms 38 TV Dramas 39 TV Soaps 39 TV Detective 39 TV News Magazines 39 TV Musical Talent 39 TV Reality 40 TV Late-Night Talk 40 TV Children’s Programs 40 TV Anima!/Nature 40 TV Sci-fi 40
Contents lx Audience Expectations for Film and Television Genres—The 2015 Users Survey 40 A Concluding Note 46 3 Audience Viewing of the Moving Image—Film and Television Genres 57 The Diverse Roles of Audiences 58 Traditional Media Use Behaviors—Viewing the Moving Image and Using Mass Media 59 Uses and Gratifications Theory 60 Leisure-time Activities—the Moving Image and Other Options 61 Using Mass Media (2015 Users Survey) 62 Watching Genres of the Moving Image 65 Shaping Genre Preferences—One’s World View 72 Assessing the Moving Image—Quality and Representation 73 A Concluding Note 76 4 A Profile of Creators of Moving Images as Audience Roles Evolve 78 Producing Moving Images 79 Entrepreneurship—When Audiences Switch Roles 81 Focusing In On Creative Posting Activity 83 User-Generated Content (UGC): Video Genres 101 Typology of Online Video Genres 102 A Concluding Note 106 5 Audiences Coping with an Era of Content Abundance: Novelty Seeking and Interest Maximization 108 The New Media Environment—The Age of Media Abundance 108 Impact on Audience Choices 109 Audience Film and Television Genre Repertoires 111 Film and TV Genre Repertoires—and Novelty Seeking 115 Film and TV Genre Repertoires—and Interest Maximization 116 A Concluding Note 121 6 The New Viewing Environment—Matching Genres with Screens A Short History of Screen Options 122 The Nature of the Screen 127 122
X Contents Screen Sise 127 Screen Location 128 Access to the Content on the Screen 128 Adjuncts to the Screen, i.e., “Beyond the Screen" 129 A Note About Sound and Music 130 Audience Preferences for I ’tewing Film Genres—Theatrical, Home, and .Mobile 130 Content Trumps Form 137 A Concluding Note 137 7 Developing Content Theory for Moving Images 138 Describing Creative Processes 139 A Case Example—Reality TU Genre 142 Uses and Gratifications 143 Genre Consensus and Clarity 146 Genre Reactions 147 Genre Development—Genre Hybridity 150 External and Other Influences 165 Beyond Parodic: Genre-Bending, Genre Hybridity, and Trope Appropriation 170 A Concluding Note 177 8 Responding to the Pandemic in a Streaming Environment 178 Responding to the Pandemic: How Did the Pandemic Affect Media Use Patterns? 179 Does Use of Services Relate to Genre Preferences? 183 Communication Roles and Orientations in the Pandemic Context 185 Audience Processes of the Moving Image in the Pandemic Context 189 A Concluding Note 194 9 Final Thoughts 196 References 202 Index 219
This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implicatic»ns for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization, and variety seeking, and a new stage of genre development, genre bending. It is an ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres. Leo W. Jeffres is a Professor Emeritus of Communication at Cleveland State University. His research interests include audience analysis, communication technologies, media effects, and urban communication. He has authored four books, including Mass Media Processes, Mass Media Effects, and Urban Communication Systems: Neighborhoods and the Search for
Community. He has authored dozens of refereed journal articles, book chapters, and papers over the past 45 years. He was a Fulbright scholar and Peace Corps Volunteer. David J. Atkin is a Professor of Communication at the University of Connecticut. His research interests include the diffusion of emerging media and program formats, political communication, and media policy. He has coauthored several books, including The Televiewing Audience (both editions), Communication Technology and Society, and Communication Technology Society. The author of more than 175 articles, Atkin is Associate Editor at JMCQ and does grant-supported work on adoption and uses of digital media. Kimberly A. Neuendorf is a Professor Emeritus of Communication at Cleveland State University. The second edition of her methods textbook, The Content Analysis Guidebook, was published in 2017. Her research has examined both the content and the effects of media, with emphases on marginalized populations and new technologies. She is an author of over 100 articles and chapters. Neuendorf has been engaged as an expert witness on the methods of content analysis in multiple litigation actions. |
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spelling | Jeffres, Leo W. Verfasser (DE-588)1277940258 aut Audience genre expectations in the age of digital media Leo W. Jeffres, David J. Atkin, and Kimberly A. Neuendorf New York ; London Routledge, Taylor & Francis Group 2023 xvi, 223 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Atkin, David J. Verfasser aut Neuendorf, Kimberly A. Verfasser (DE-588)1106278038 aut Erscheint auch als Online-Ausgabe 978-1-003-26482-8 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033938584&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033938584&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
spellingShingle | Jeffres, Leo W. Atkin, David J. Neuendorf, Kimberly A. Audience genre expectations in the age of digital media |
title | Audience genre expectations in the age of digital media |
title_auth | Audience genre expectations in the age of digital media |
title_exact_search | Audience genre expectations in the age of digital media |
title_exact_search_txtP | Audience genre expectations in the age of digital media |
title_full | Audience genre expectations in the age of digital media Leo W. Jeffres, David J. Atkin, and Kimberly A. Neuendorf |
title_fullStr | Audience genre expectations in the age of digital media Leo W. Jeffres, David J. Atkin, and Kimberly A. Neuendorf |
title_full_unstemmed | Audience genre expectations in the age of digital media Leo W. Jeffres, David J. Atkin, and Kimberly A. Neuendorf |
title_short | Audience genre expectations in the age of digital media |
title_sort | audience genre expectations in the age of digital media |
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