Myths of branding: dispel the misconceptions and become a brand expert
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2023
|
| Ausgabe: | 2nd edition |
| Schriftenreihe: | Business myths
|
| Schlagworte: | |
| Beschreibung: | viii, 255 Seiten |
| ISBN: | 9781398608153 |
Internformat
MARC
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| 008 | 221114s2023 |||| 00||| eng d | ||
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| 245 | 1 | 0 | |a Myths of branding |b dispel the misconceptions and become a brand expert |c Simon Bailey and Andy Milligan |
| 250 | |a 2nd edition | ||
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| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804184573538467840 |
|---|---|
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| author | Bailey, Simon Milligan, Andy 1965- |
| author_GND | (DE-588)144043793 |
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| author_role | aut aut |
| author_sort | Bailey, Simon |
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| building | Verbundindex |
| bvnumber | BV048560340 |
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| ctrlnum | (OCoLC)1362874591 (DE-599)BVBBV048560340 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2nd edition |
| format | Book |
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| id | DE-604.BV048560340 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:59:44Z |
| indexdate | 2024-07-10T09:41:29Z |
| institution | BVB |
| isbn | 9781398608153 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033936546 |
| oclc_num | 1362874591 |
| open_access_boolean | |
| owner | DE-945 DE-898 DE-BY-UBR |
| owner_facet | DE-945 DE-898 DE-BY-UBR |
| physical | viii, 255 Seiten |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Business myths |
| spelling | Bailey, Simon Verfasser aut Myths of branding dispel the misconceptions and become a brand expert Simon Bailey and Andy Milligan 2nd edition London Kogan Page 2023 viii, 255 Seiten txt rdacontent n rdamedia nc rdacarrier Business myths Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Milligan, Andy 1965- Verfasser (DE-588)144043793 aut Erscheint auch als Online-Ausgabe 978-1-3986-0816-0 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-3986-0817-7 |
| spellingShingle | Bailey, Simon Milligan, Andy 1965- Myths of branding dispel the misconceptions and become a brand expert Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Myths of branding dispel the misconceptions and become a brand expert |
| title_auth | Myths of branding dispel the misconceptions and become a brand expert |
| title_exact_search | Myths of branding dispel the misconceptions and become a brand expert |
| title_exact_search_txtP | Myths of branding dispel the misconceptions and become a brand expert |
| title_full | Myths of branding dispel the misconceptions and become a brand expert Simon Bailey and Andy Milligan |
| title_fullStr | Myths of branding dispel the misconceptions and become a brand expert Simon Bailey and Andy Milligan |
| title_full_unstemmed | Myths of branding dispel the misconceptions and become a brand expert Simon Bailey and Andy Milligan |
| title_short | Myths of branding |
| title_sort | myths of branding dispel the misconceptions and become a brand expert |
| title_sub | dispel the misconceptions and become a brand expert |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
| work_keys_str_mv | AT baileysimon mythsofbrandingdispelthemisconceptionsandbecomeabrandexpert AT milliganandy mythsofbrandingdispelthemisconceptionsandbecomeabrandexpert |