Perfectly imperfect: a consumer-centered perspective on imperfection in marketing communications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Aachen
[2022]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 150 Seiten Illustrationen, Diagramme |
Internformat
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Datensatz im Suchindex
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| spelling | Gerecht, Svenja Verfasser (DE-588)1274212790 aut Perfectly imperfect a consumer-centered perspective on imperfection in marketing communications vorgelegt von Svenja Gerecht, geb. Hünies Aachen [2022] VIII, 150 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Rheinisch-Westfälische Technische Hochschule Aachen 2022 Englische und deutsche Zusammenfassung Unternehmen (DE-588)4061963-1 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unvollkommenheit (DE-588)4220265-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Unvollkommenheit (DE-588)4220265-6 s Verbraucherforschung (DE-588)4187567-9 s DE-604 Aachen (DE-588)4000003-5 gnd uvp V:DE-605;X:Imageware application/pdf http://digitale-objekte.hbz-nrw.de/storage2/2022/11/13/file_14/9278228.pdf Inhaltsverzeichnis |
| spellingShingle | Gerecht, Svenja Perfectly imperfect a consumer-centered perspective on imperfection in marketing communications Unternehmen (DE-588)4061963-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd Marktkommunikation (DE-588)4131075-5 gnd Unvollkommenheit (DE-588)4220265-6 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4187567-9 (DE-588)4131075-5 (DE-588)4220265-6 (DE-588)4113937-9 |
| title | Perfectly imperfect a consumer-centered perspective on imperfection in marketing communications |
| title_auth | Perfectly imperfect a consumer-centered perspective on imperfection in marketing communications |
| title_exact_search | Perfectly imperfect a consumer-centered perspective on imperfection in marketing communications |
| title_exact_search_txtP | Perfectly imperfect a consumer-centered perspective on imperfection in marketing communications |
| title_full | Perfectly imperfect a consumer-centered perspective on imperfection in marketing communications vorgelegt von Svenja Gerecht, geb. Hünies |
| title_fullStr | Perfectly imperfect a consumer-centered perspective on imperfection in marketing communications vorgelegt von Svenja Gerecht, geb. Hünies |
| title_full_unstemmed | Perfectly imperfect a consumer-centered perspective on imperfection in marketing communications vorgelegt von Svenja Gerecht, geb. Hünies |
| title_short | Perfectly imperfect |
| title_sort | perfectly imperfect a consumer centered perspective on imperfection in marketing communications |
| title_sub | a consumer-centered perspective on imperfection in marketing communications |
| topic | Unternehmen (DE-588)4061963-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd Marktkommunikation (DE-588)4131075-5 gnd Unvollkommenheit (DE-588)4220265-6 gnd |
| topic_facet | Unternehmen Verbraucherforschung Marktkommunikation Unvollkommenheit Hochschulschrift |
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