The small big: small changes that spark BIG influence
At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The sm...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Profile Books
2015
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| Ausgabe: | Paperback edition |
| Schlagworte: | |
| Zusammenfassung: | At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice- Steve Martin, Noah Goldstein and Robert Cialdini- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics- has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens |
| Beschreibung: | Originally published: [New York] : Business Plus, 2014 |
| Beschreibung: | 289 pages 20 cm |
| ISBN: | 9781781252758 1781252750 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:57:18Z |
| indexdate | 2024-07-10T09:41:13Z |
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| isbn | 9781781252758 1781252750 |
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| spelling | Martin, Steve J. Verfasser (DE-588)1175249572 aut The small big small changes that spark BIG influence Steve Martin, Noah J. Goldstein, and Robert Cialdini The small b!g Paperback edition London Profile Books 2015 289 pages 20 cm txt rdacontent n rdamedia nc rdacarrier Originally published: [New York] : Business Plus, 2014 At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice- Steve Martin, Noah Goldstein and Robert Cialdini- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics- has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens Organizational change Change (Psychology) Influence (Psychology) Persuasion (Psychology) Organizational Innovation Changement organisationnel Changement (Psychologie) Goldstein, Noah J. Sonstige (DE-588)1175248665 oth Cialdini, Robert B. 1945- Sonstige (DE-588)130273805 oth |
| spellingShingle | Martin, Steve J. The small big small changes that spark BIG influence |
| title | The small big small changes that spark BIG influence |
| title_alt | The small b!g |
| title_auth | The small big small changes that spark BIG influence |
| title_exact_search | The small big small changes that spark BIG influence |
| title_exact_search_txtP | The small big small changes that spark BIG influence |
| title_full | The small big small changes that spark BIG influence Steve Martin, Noah J. Goldstein, and Robert Cialdini |
| title_fullStr | The small big small changes that spark BIG influence Steve Martin, Noah J. Goldstein, and Robert Cialdini |
| title_full_unstemmed | The small big small changes that spark BIG influence Steve Martin, Noah J. Goldstein, and Robert Cialdini |
| title_short | The small big |
| title_sort | the small big small changes that spark big influence |
| title_sub | small changes that spark BIG influence |
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