Contemporary Retail Marketing in Emerging Economies: The Case of Ghana's Supermarket Chains
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
2022
Cham Springer International Publishing |
| Series: | Palgrave Studies of Marketing in Emerging Economies
|
| Subjects: | |
| Online Access: | BFB01 BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Physical Description: | 1 Online-Ressource (XVIII, 235 Seiten) 4 Illustrationen, 3 Illustrationen (farbig) |
| ISBN: | 9783031116612 |
| ISSN: | 2730-5562 |
| DOI: | 10.1007/978-3-031-11661-2 |
Staff View
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Record in the Search Index
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| author | Yawson, David Eshun Yamoah, Fred A. |
| author_facet | Yawson, David Eshun Yamoah, Fred A. |
| author_role | aut aut |
| author_sort | Yawson, David Eshun |
| author_variant | d e y de dey f a y fa fay |
| building | Verbundindex |
| bvnumber | BV048542031 |
| classification_rvk | QQ 440 QR 544 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783031116612 (OCoLC)1350771605 (DE-599)BVBBV048542031 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-11661-2 |
| format | Electronic eBook |
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| geographic | Ghana (DE-588)4020949-0 gnd Schwellenländer (DE-588)4053920-9 gnd |
| geographic_facet | Ghana Schwellenländer |
| id | DE-604.BV048542031 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:55:15Z |
| indexdate | 2025-02-20T06:37:48Z |
| institution | BVB |
| isbn | 9783031116612 |
| issn | 2730-5562 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033918553 |
| oclc_num | 1350771605 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XVIII, 235 Seiten) 4 Illustrationen, 3 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| series2 | Palgrave Studies of Marketing in Emerging Economies |
| spellingShingle | Yawson, David Eshun Yamoah, Fred A. Contemporary Retail Marketing in Emerging Economies The Case of Ghana's Supermarket Chains Marketing Trade and Retail International Business African Business Retail trade International business enterprises Business Africa Handelskette (DE-588)4158999-3 gnd Supermarkt (DE-588)4058631-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Einzelhandel (DE-588)4127747-8 gnd |
| subject_GND | (DE-588)4158999-3 (DE-588)4058631-5 (DE-588)4168907-0 (DE-588)4127747-8 (DE-588)4020949-0 (DE-588)4053920-9 |
| title | Contemporary Retail Marketing in Emerging Economies The Case of Ghana's Supermarket Chains |
| title_auth | Contemporary Retail Marketing in Emerging Economies The Case of Ghana's Supermarket Chains |
| title_exact_search | Contemporary Retail Marketing in Emerging Economies The Case of Ghana's Supermarket Chains |
| title_exact_search_txtP | Contemporary Retail Marketing in Emerging Economies The Case of Ghana's Supermarket Chains |
| title_full | Contemporary Retail Marketing in Emerging Economies The Case of Ghana's Supermarket Chains by David Eshun Yawson, Fred A. Yamoah |
| title_fullStr | Contemporary Retail Marketing in Emerging Economies The Case of Ghana's Supermarket Chains by David Eshun Yawson, Fred A. Yamoah |
| title_full_unstemmed | Contemporary Retail Marketing in Emerging Economies The Case of Ghana's Supermarket Chains by David Eshun Yawson, Fred A. Yamoah |
| title_short | Contemporary Retail Marketing in Emerging Economies |
| title_sort | contemporary retail marketing in emerging economies the case of ghana s supermarket chains |
| title_sub | The Case of Ghana's Supermarket Chains |
| topic | Marketing Trade and Retail International Business African Business Retail trade International business enterprises Business Africa Handelskette (DE-588)4158999-3 gnd Supermarkt (DE-588)4058631-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Einzelhandel (DE-588)4127747-8 gnd |
| topic_facet | Marketing Trade and Retail International Business African Business Retail trade International business enterprises Business Africa Handelskette Supermarkt Marketingmanagement Einzelhandel Ghana Schwellenländer |
| url | https://doi.org/10.1007/978-3-031-11661-2 |
| work_keys_str_mv | AT yawsondavideshun contemporaryretailmarketinginemergingeconomiesthecaseofghanassupermarketchains AT yamoahfreda contemporaryretailmarketinginemergingeconomiesthecaseofghanassupermarketchains |