Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2022
Cham Springer International Publishing |
| Schriftenreihe: | Management for Professionals
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XV, 345 Seiten) 3 Illustrationen |
| ISBN: | 9783031130977 |
| ISSN: | 2192-810X |
| DOI: | 10.1007/978-3-031-13097-7 |
Internformat
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Datensatz im Suchindex
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| _version_ | 1806174060501008384 |
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| author | Moschis, George P. 1944- |
| author_GND | (DE-588)17027733X |
| author_facet | Moschis, George P. 1944- |
| author_role | aut |
| author_sort | Moschis, George P. 1944- |
| author_variant | g p m gp gpm |
| building | Verbundindex |
| bvnumber | BV048541632 |
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| ctrlnum | (ZDB-2-BUM)9783031130977 (OCoLC)1350772211 (DE-599)BVBBV048541632 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-13097-7 |
| format | Electronic eBook |
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| id | DE-604.BV048541632 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:55:14Z |
| indexdate | 2024-08-01T10:43:32Z |
| institution | BVB |
| isbn | 9783031130977 |
| issn | 2192-810X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033918154 |
| oclc_num | 1350772211 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XV, 345 Seiten) 3 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Management for Professionals |
| spellingShingle | Moschis, George P. 1944- Marketing to the Aging Population Strategies and Tools for Companies in Various Industries Consumer Behavior Aging Population Industries Marketing Consumer behavior Age distribution (Demography) Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Älterer Mensch (DE-588)4141482-2 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4141482-2 (DE-588)4117714-9 (DE-588)4001446-0 |
| title | Marketing to the Aging Population Strategies and Tools for Companies in Various Industries |
| title_auth | Marketing to the Aging Population Strategies and Tools for Companies in Various Industries |
| title_exact_search | Marketing to the Aging Population Strategies and Tools for Companies in Various Industries |
| title_exact_search_txtP | Marketing to the Aging Population Strategies and Tools for Companies in Various Industries |
| title_full | Marketing to the Aging Population Strategies and Tools for Companies in Various Industries by George P. Moschis |
| title_fullStr | Marketing to the Aging Population Strategies and Tools for Companies in Various Industries by George P. Moschis |
| title_full_unstemmed | Marketing to the Aging Population Strategies and Tools for Companies in Various Industries by George P. Moschis |
| title_short | Marketing to the Aging Population |
| title_sort | marketing to the aging population strategies and tools for companies in various industries |
| title_sub | Strategies and Tools for Companies in Various Industries |
| topic | Consumer Behavior Aging Population Industries Marketing Consumer behavior Age distribution (Demography) Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Älterer Mensch (DE-588)4141482-2 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd |
| topic_facet | Consumer Behavior Aging Population Industries Marketing Consumer behavior Age distribution (Demography) Verbraucherverhalten Älterer Mensch Zielgruppe Alter |
| url | https://doi.org/10.1007/978-3-031-13097-7 |
| work_keys_str_mv | AT moschisgeorgep marketingtotheagingpopulationstrategiesandtoolsforcompaniesinvariousindustries |