The monster that ate marketing: a leader's guide to reimagining, reengineering, and reinvigorating the modern marketing department
Marketing leaders are suffocating under the weight of more choices, more data, and more to-dos. And there's no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the mindset, principles, and practices that marketing leaders can use...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Herndon, VA
Amplify Publishing
[2022]
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| Schlagworte: | |
| Zusammenfassung: | Marketing leaders are suffocating under the weight of more choices, more data, and more to-dos. And there's no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the mindset, principles, and practices that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about--and designing--a high-impact, modern marketing department. Tame the chaos. Align your team. And do the best work of your career. Not only is it possible, but The Monster That Ate Marketing outlines mental models that need to change and the steps you need to take to make it your reality |
| Beschreibung: | 247 Seiten Illustrationen, Diagramme 22 cm |
| ISBN: | 9781645439509 164543950X |
Internformat
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| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Introduction: My wake-up call -- Part 1 Taming the monster ; Eaten alive ; Ready, set … why? ; The craft of how ; Goals, strategy, capacity ; Priority. Priority. Priority -- Part 2 Core principles of modern marketing ; Principle #1 Embrace constraints ; Principle #2 Just head north ; Principle #3 Progress, not perfection ; Principle #4 Think in portfolios ; Principle #5 Make everyone smarter -- Part 3 Putting principles into practice ; Practice #1 Know the job ; Practice #2 When in doubt, do less ; Practice #3 Designing your strategy ; Practice #4 Gauging your capacity ; Practice #5 Prioritize culture ; Practice #6 The impact-achievability matrix ; Practice #7 Bleeding? Triage ; Practice #8 Building initiatives ; Practice #9 Brand/demand portfolio ; Practice #10 Sample portfolios ; Practice #11 Change your culture, change everything ; Practice #12 Measurement isn't the mission ; Practice #13 Indicator metrics versus goal metrics ; Practice #14 The double funnel ; Practice #15 Run experiments ; Practice #16 The learning flywheel ; Practice #17 Experiment like a farmer ; Practice #18 Making the internal sale ; Practice #19 Cultivate extreme empathy ; Practice #20 Most marketing problems -- Final thoughts: no secrets -- The McElroy memo (the memo that changed marketing) | |
| 520 | 3 | |a Marketing leaders are suffocating under the weight of more choices, more data, and more to-dos. And there's no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the mindset, principles, and practices that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about--and designing--a high-impact, modern marketing department. Tame the chaos. Align your team. And do the best work of your career. Not only is it possible, but The Monster That Ate Marketing outlines mental models that need to change and the steps you need to take to make it your reality | |
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Datensatz im Suchindex
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| contents | Introduction: My wake-up call -- Part 1 Taming the monster ; Eaten alive ; Ready, set … why? ; The craft of how ; Goals, strategy, capacity ; Priority. Priority. Priority -- Part 2 Core principles of modern marketing ; Principle #1 Embrace constraints ; Principle #2 Just head north ; Principle #3 Progress, not perfection ; Principle #4 Think in portfolios ; Principle #5 Make everyone smarter -- Part 3 Putting principles into practice ; Practice #1 Know the job ; Practice #2 When in doubt, do less ; Practice #3 Designing your strategy ; Practice #4 Gauging your capacity ; Practice #5 Prioritize culture ; Practice #6 The impact-achievability matrix ; Practice #7 Bleeding? Triage ; Practice #8 Building initiatives ; Practice #9 Brand/demand portfolio ; Practice #10 Sample portfolios ; Practice #11 Change your culture, change everything ; Practice #12 Measurement isn't the mission ; Practice #13 Indicator metrics versus goal metrics ; Practice #14 The double funnel ; Practice #15 Run experiments ; Practice #16 The learning flywheel ; Practice #17 Experiment like a farmer ; Practice #18 Making the internal sale ; Practice #19 Cultivate extreme empathy ; Practice #20 Most marketing problems -- Final thoughts: no secrets -- The McElroy memo (the memo that changed marketing) |
| ctrlnum | (OCoLC)1352885891 (DE-599)BVBBV048533036 |
| format | Book |
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| id | DE-604.BV048533036 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:52:47Z |
| indexdate | 2024-07-10T09:40:46Z |
| institution | BVB |
| isbn | 9781645439509 164543950X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033909722 |
| oclc_num | 1352885891 |
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| physical | 247 Seiten Illustrationen, Diagramme 22 cm |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Amplify Publishing |
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| spelling | Reynolds, Jeff Verfasser aut The monster that ate marketing a leader's guide to reimagining, reengineering, and reinvigorating the modern marketing department Jeff Reynolds Herndon, VA Amplify Publishing [2022] 247 Seiten Illustrationen, Diagramme 22 cm txt rdacontent n rdamedia nc rdacarrier Introduction: My wake-up call -- Part 1 Taming the monster ; Eaten alive ; Ready, set … why? ; The craft of how ; Goals, strategy, capacity ; Priority. Priority. Priority -- Part 2 Core principles of modern marketing ; Principle #1 Embrace constraints ; Principle #2 Just head north ; Principle #3 Progress, not perfection ; Principle #4 Think in portfolios ; Principle #5 Make everyone smarter -- Part 3 Putting principles into practice ; Practice #1 Know the job ; Practice #2 When in doubt, do less ; Practice #3 Designing your strategy ; Practice #4 Gauging your capacity ; Practice #5 Prioritize culture ; Practice #6 The impact-achievability matrix ; Practice #7 Bleeding? Triage ; Practice #8 Building initiatives ; Practice #9 Brand/demand portfolio ; Practice #10 Sample portfolios ; Practice #11 Change your culture, change everything ; Practice #12 Measurement isn't the mission ; Practice #13 Indicator metrics versus goal metrics ; Practice #14 The double funnel ; Practice #15 Run experiments ; Practice #16 The learning flywheel ; Practice #17 Experiment like a farmer ; Practice #18 Making the internal sale ; Practice #19 Cultivate extreme empathy ; Practice #20 Most marketing problems -- Final thoughts: no secrets -- The McElroy memo (the memo that changed marketing) Marketing leaders are suffocating under the weight of more choices, more data, and more to-dos. And there's no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the mindset, principles, and practices that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about--and designing--a high-impact, modern marketing department. Tame the chaos. Align your team. And do the best work of your career. Not only is it possible, but The Monster That Ate Marketing outlines mental models that need to change and the steps you need to take to make it your reality Marketing (DE-588)4037589-4 gnd rswk-swf Branding (Marketing) Marketing Internet marketing Stratégie de marque Marketing sur Internet branding marketing Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Reynolds, Jeff The monster that ate marketing a leader's guide to reimagining, reengineering, and reinvigorating the modern marketing department Introduction: My wake-up call -- Part 1 Taming the monster ; Eaten alive ; Ready, set … why? ; The craft of how ; Goals, strategy, capacity ; Priority. Priority. Priority -- Part 2 Core principles of modern marketing ; Principle #1 Embrace constraints ; Principle #2 Just head north ; Principle #3 Progress, not perfection ; Principle #4 Think in portfolios ; Principle #5 Make everyone smarter -- Part 3 Putting principles into practice ; Practice #1 Know the job ; Practice #2 When in doubt, do less ; Practice #3 Designing your strategy ; Practice #4 Gauging your capacity ; Practice #5 Prioritize culture ; Practice #6 The impact-achievability matrix ; Practice #7 Bleeding? Triage ; Practice #8 Building initiatives ; Practice #9 Brand/demand portfolio ; Practice #10 Sample portfolios ; Practice #11 Change your culture, change everything ; Practice #12 Measurement isn't the mission ; Practice #13 Indicator metrics versus goal metrics ; Practice #14 The double funnel ; Practice #15 Run experiments ; Practice #16 The learning flywheel ; Practice #17 Experiment like a farmer ; Practice #18 Making the internal sale ; Practice #19 Cultivate extreme empathy ; Practice #20 Most marketing problems -- Final thoughts: no secrets -- The McElroy memo (the memo that changed marketing) Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | The monster that ate marketing a leader's guide to reimagining, reengineering, and reinvigorating the modern marketing department |
| title_auth | The monster that ate marketing a leader's guide to reimagining, reengineering, and reinvigorating the modern marketing department |
| title_exact_search | The monster that ate marketing a leader's guide to reimagining, reengineering, and reinvigorating the modern marketing department |
| title_exact_search_txtP | The monster that ate marketing a leader's guide to reimagining, reengineering, and reinvigorating the modern marketing department |
| title_full | The monster that ate marketing a leader's guide to reimagining, reengineering, and reinvigorating the modern marketing department Jeff Reynolds |
| title_fullStr | The monster that ate marketing a leader's guide to reimagining, reengineering, and reinvigorating the modern marketing department Jeff Reynolds |
| title_full_unstemmed | The monster that ate marketing a leader's guide to reimagining, reengineering, and reinvigorating the modern marketing department Jeff Reynolds |
| title_short | The monster that ate marketing |
| title_sort | the monster that ate marketing a leader s guide to reimagining reengineering and reinvigorating the modern marketing department |
| title_sub | a leader's guide to reimagining, reengineering, and reinvigorating the modern marketing department |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT reynoldsjeff themonsterthatatemarketingaleadersguidetoreimaginingreengineeringandreinvigoratingthemodernmarketingdepartment |