Building a brand image through electronic customer relationship management:
"The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and custo...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2022
|
| Schlagworte: | |
| Online-Zugang: | DE-83 DE-91 DE-706 DE-898 DE-1050 Volltext |
| Zusammenfassung: | "The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and customer loyalty objectives while building brand image" |
| Beschreibung: | Includes bibliographical references and index. - Mode of access: World Wide Web |
| Beschreibung: | 1 Online-Ressource (360 Seiten) |
| ISBN: | 9781668453889 |
| DOI: | 10.4018/978-1-6684-5386-5 |
Internformat
MARC
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| 245 | 1 | 0 | |a Building a brand image through electronic customer relationship management |c Arshi Naim and Sandeep Kautish, editors |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c 2022 | |
| 300 | |a 1 Online-Ressource (360 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index. - Mode of access: World Wide Web | ||
| 520 | |a "The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and customer loyalty objectives while building brand image" | ||
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Consumer satisfaction | |
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Datensatz im Suchindex
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| dewey-search | 658.8/12 |
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| discipline | Informatik Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-6684-5386-5 |
| format | Electronic eBook |
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| id | DE-604.BV048530994 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:52:16Z |
| indexdate | 2024-12-17T19:01:33Z |
| institution | BVB |
| isbn | 9781668453889 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033907707 |
| oclc_num | 1349548363 |
| open_access_boolean | |
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| owner_facet | DE-91 DE-BY-TUM DE-83 DE-706 DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (360 Seiten) |
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| publishDate | 2022 |
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| publisher | IGI Global |
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| spelling | Building a brand image through electronic customer relationship management Arshi Naim and Sandeep Kautish, editors Hershey, Pennsylvania IGI Global 2022 1 Online-Ressource (360 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index. - Mode of access: World Wide Web "The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and customer loyalty objectives while building brand image" Customer relations Management Branding (Marketing) Consumer satisfaction Naim, Arshi 1976- edt Erscheint auch als Druck-Ausgabe 9781668453865 Erscheint auch als Druck-Ausgabe 166845386X https://doi.org/10.4018/978-1-6684-5386-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Building a brand image through electronic customer relationship management Customer relations Management Branding (Marketing) Consumer satisfaction |
| title | Building a brand image through electronic customer relationship management |
| title_auth | Building a brand image through electronic customer relationship management |
| title_exact_search | Building a brand image through electronic customer relationship management |
| title_exact_search_txtP | Building a brand image through electronic customer relationship management |
| title_full | Building a brand image through electronic customer relationship management Arshi Naim and Sandeep Kautish, editors |
| title_fullStr | Building a brand image through electronic customer relationship management Arshi Naim and Sandeep Kautish, editors |
| title_full_unstemmed | Building a brand image through electronic customer relationship management Arshi Naim and Sandeep Kautish, editors |
| title_short | Building a brand image through electronic customer relationship management |
| title_sort | building a brand image through electronic customer relationship management |
| topic | Customer relations Management Branding (Marketing) Consumer satisfaction |
| topic_facet | Customer relations Management Branding (Marketing) Consumer satisfaction |
| url | https://doi.org/10.4018/978-1-6684-5386-5 |
| work_keys_str_mv | AT naimarshi buildingabrandimagethroughelectroniccustomerrelationshipmanagement |