Innovative B2B marketing: new models, processes and theory
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London, United Kingdom
Kogan Page
2022
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Beschreibung: | xxi, 350 Seiten Diagramme |
| ISBN: | 9781398604766 9781398604780 |
Internformat
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| 020 | |a 9781398604780 |c hbk |9 978-1-3986-0478-0 | ||
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Datensatz im Suchindex
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| author | Hall, Simon 1971- |
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| bvnumber | BV048528538 |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.1263 |
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| callnumber-subject | HF - Commerce |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/04 |
| dewey-search | 658.8/04 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Second edition |
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| id | DE-604.BV048528538 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:51:42Z |
| indexdate | 2024-07-10T09:40:38Z |
| institution | BVB |
| isbn | 9781398604766 9781398604780 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033905301 |
| oclc_num | 1349550542 |
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| owner_facet | DE-1050 DE-945 DE-522 DE-188 DE-1102 |
| physical | xxi, 350 Seiten Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Hall, Simon 1971- Verfasser (DE-588)1137971533 aut Innovative B2B marketing new models, processes and theory Simon Hall Innovative business-to-business marketing Second edition London, United Kingdom Kogan Page 2022 xxi, 350 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-8081-3 Erscheint auch als Online-Ausgabe 978-1-3986-0477-3 |
| spellingShingle | Hall, Simon 1971- Innovative B2B marketing new models, processes and theory Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | Innovative B2B marketing new models, processes and theory |
| title_alt | Innovative business-to-business marketing |
| title_auth | Innovative B2B marketing new models, processes and theory |
| title_exact_search | Innovative B2B marketing new models, processes and theory |
| title_exact_search_txtP | Innovative B2B marketing new models, processes and theory |
| title_full | Innovative B2B marketing new models, processes and theory Simon Hall |
| title_fullStr | Innovative B2B marketing new models, processes and theory Simon Hall |
| title_full_unstemmed | Innovative B2B marketing new models, processes and theory Simon Hall |
| title_short | Innovative B2B marketing |
| title_sort | innovative b2b marketing new models processes and theory |
| title_sub | new models, processes and theory |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Business-to-Business-Marketing |
| work_keys_str_mv | AT hallsimon innovativeb2bmarketingnewmodelsprocessesandtheory AT hallsimon innovativebusinesstobusinessmarketing |