Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia
Combining theoretical and empirical discussions with shorter "thick description" case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers - precursors to current social media "microcelebrities" and "influencers." I...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York ; Oxford
Berghahn Books
[2019]
|
| Schriftenreihe: | Anthropology of Media
8 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 URL des Erstveröffentlichers |
| Zusammenfassung: | Combining theoretical and empirical discussions with shorter "thick description" case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers - precursors to current social media "microcelebrities" and "influencers." It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the "dividual self. |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) |
| Beschreibung: | 1 Online-Ressource (236 Seiten) |
| ISBN: | 9781789201192 |
| DOI: | 10.1515/9781789201192 |
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Datensatz im Suchindex
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| id | DE-604.BV048517110 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:48:58Z |
| indexdate | 2024-07-10T09:40:17Z |
| institution | BVB |
| isbn | 9781789201192 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033894047 |
| oclc_num | 1349543087 |
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| publishDate | 2019 |
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| series2 | Anthropology of Media |
| spelling | Hopkins, Julian Verfasser aut Monetising the Dividual Self The Emergence of the Lifestyle Blog and Influencers in Malaysia Julian Hopkins New York ; Oxford Berghahn Books [2019] © 2019 1 Online-Ressource (236 Seiten) txt rdacontent c rdamedia cr rdacarrier Anthropology of Media 8 Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) Combining theoretical and empirical discussions with shorter "thick description" case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers - precursors to current social media "microcelebrities" and "influencers." It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the "dividual self. In English SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh Bloggers Malaysia Blogs Social aspects Malaysia Consumption (Economics) Social aspects Malaysia Lifestyles Malaysia Social influence Malaysia Social influence https://doi.org/10.1515/9781789201192?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hopkins, Julian Monetising the Dividual Self The Emergence of the Lifestyle Blog and Influencers in Malaysia SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh Bloggers Malaysia Blogs Social aspects Malaysia Consumption (Economics) Social aspects Malaysia Lifestyles Malaysia Social influence Malaysia Social influence |
| title | Monetising the Dividual Self The Emergence of the Lifestyle Blog and Influencers in Malaysia |
| title_auth | Monetising the Dividual Self The Emergence of the Lifestyle Blog and Influencers in Malaysia |
| title_exact_search | Monetising the Dividual Self The Emergence of the Lifestyle Blog and Influencers in Malaysia |
| title_exact_search_txtP | Monetising the Dividual Self The Emergence of the Lifestyle Blog and Influencers in Malaysia |
| title_full | Monetising the Dividual Self The Emergence of the Lifestyle Blog and Influencers in Malaysia Julian Hopkins |
| title_fullStr | Monetising the Dividual Self The Emergence of the Lifestyle Blog and Influencers in Malaysia Julian Hopkins |
| title_full_unstemmed | Monetising the Dividual Self The Emergence of the Lifestyle Blog and Influencers in Malaysia Julian Hopkins |
| title_short | Monetising the Dividual Self |
| title_sort | monetising the dividual self the emergence of the lifestyle blog and influencers in malaysia |
| title_sub | The Emergence of the Lifestyle Blog and Influencers in Malaysia |
| topic | SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh Bloggers Malaysia Blogs Social aspects Malaysia Consumption (Economics) Social aspects Malaysia Lifestyles Malaysia Social influence Malaysia Social influence |
| topic_facet | SOCIAL SCIENCE / Anthropology / Cultural & Social Bloggers Malaysia Blogs Social aspects Malaysia Consumption (Economics) Social aspects Malaysia Lifestyles Malaysia Social influence Malaysia Social influence |
| url | https://doi.org/10.1515/9781789201192?locatt=mode:legacy |
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