Marketing Hope: Get-Rich-Quick Schemes in Siberia
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest th...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York ; Oxford
Berghahn Books
[2019]
|
| Subjects: | |
| Online Access: | DE-1046 DE-1043 DE-858 DE-859 DE-860 DE-739 DE-473 Volltext |
| Summary: | Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment |
| Item Description: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) |
| Physical Description: | 1 Online-Ressource (186 Seiten) |
| ISBN: | 9781789200133 |
| DOI: | 10.1515/9781789200133 |
Staff View
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| isbn | 9781789200133 |
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| spelling | Schiffauer, Leonie Verfasser aut Marketing Hope Get-Rich-Quick Schemes in Siberia Leonie Schiffauer New York ; Oxford Berghahn Books [2019] © 2019 1 Online-Ressource (186 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment In English BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Capitalism Russia (Federation) Siberia Fraud Russia (Federation) Siberia Investments Russia (Federation) Siberia Multilevel marketing Russia (Federation) Siberia https://doi.org/10.1515/9781789200133?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Schiffauer, Leonie Marketing Hope Get-Rich-Quick Schemes in Siberia BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Capitalism Russia (Federation) Siberia Fraud Russia (Federation) Siberia Investments Russia (Federation) Siberia Multilevel marketing Russia (Federation) Siberia |
| title | Marketing Hope Get-Rich-Quick Schemes in Siberia |
| title_auth | Marketing Hope Get-Rich-Quick Schemes in Siberia |
| title_exact_search | Marketing Hope Get-Rich-Quick Schemes in Siberia |
| title_exact_search_txtP | Marketing Hope Get-Rich-Quick Schemes in Siberia |
| title_full | Marketing Hope Get-Rich-Quick Schemes in Siberia Leonie Schiffauer |
| title_fullStr | Marketing Hope Get-Rich-Quick Schemes in Siberia Leonie Schiffauer |
| title_full_unstemmed | Marketing Hope Get-Rich-Quick Schemes in Siberia Leonie Schiffauer |
| title_short | Marketing Hope |
| title_sort | marketing hope get rich quick schemes in siberia |
| title_sub | Get-Rich-Quick Schemes in Siberia |
| topic | BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Capitalism Russia (Federation) Siberia Fraud Russia (Federation) Siberia Investments Russia (Federation) Siberia Multilevel marketing Russia (Federation) Siberia |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Multilevel Capitalism Russia (Federation) Siberia Fraud Russia (Federation) Siberia Investments Russia (Federation) Siberia Multilevel marketing Russia (Federation) Siberia |
| url | https://doi.org/10.1515/9781789200133?locatt=mode:legacy |
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