Marketing Hope: Get-Rich-Quick Schemes in Siberia
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest th...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York ; Oxford
Berghahn Books
[2019]
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) |
| Beschreibung: | 1 Online-Ressource (186 Seiten) |
| ISBN: | 9781789200133 |
| DOI: | 10.1515/9781789200133 |
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| indexdate | 2024-07-10T09:40:17Z |
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| isbn | 9781789200133 |
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| spelling | Schiffauer, Leonie Verfasser aut Marketing Hope Get-Rich-Quick Schemes in Siberia Leonie Schiffauer New York ; Oxford Berghahn Books [2019] © 2019 1 Online-Ressource (186 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment In English BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Capitalism Russia (Federation) Siberia Fraud Russia (Federation) Siberia Investments Russia (Federation) Siberia Multilevel marketing Russia (Federation) Siberia https://doi.org/10.1515/9781789200133?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Schiffauer, Leonie Marketing Hope Get-Rich-Quick Schemes in Siberia BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Capitalism Russia (Federation) Siberia Fraud Russia (Federation) Siberia Investments Russia (Federation) Siberia Multilevel marketing Russia (Federation) Siberia |
| title | Marketing Hope Get-Rich-Quick Schemes in Siberia |
| title_auth | Marketing Hope Get-Rich-Quick Schemes in Siberia |
| title_exact_search | Marketing Hope Get-Rich-Quick Schemes in Siberia |
| title_exact_search_txtP | Marketing Hope Get-Rich-Quick Schemes in Siberia |
| title_full | Marketing Hope Get-Rich-Quick Schemes in Siberia Leonie Schiffauer |
| title_fullStr | Marketing Hope Get-Rich-Quick Schemes in Siberia Leonie Schiffauer |
| title_full_unstemmed | Marketing Hope Get-Rich-Quick Schemes in Siberia Leonie Schiffauer |
| title_short | Marketing Hope |
| title_sort | marketing hope get rich quick schemes in siberia |
| title_sub | Get-Rich-Quick Schemes in Siberia |
| topic | BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Capitalism Russia (Federation) Siberia Fraud Russia (Federation) Siberia Investments Russia (Federation) Siberia Multilevel marketing Russia (Federation) Siberia |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Multilevel Capitalism Russia (Federation) Siberia Fraud Russia (Federation) Siberia Investments Russia (Federation) Siberia Multilevel marketing Russia (Federation) Siberia |
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