Nation Branding in Modern History:
A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History take...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York ; Oxford
Berghahn Books
[2018]
|
| Schriftenreihe: | Explorations in Culture and International History
9 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) |
| Beschreibung: | 1 Online-Ressource (300 Seiten) |
| ISBN: | 9781785339240 |
| DOI: | 10.1515/9781785339240 |
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| index_date | 2024-07-03T20:48:57Z |
| indexdate | 2024-07-10T09:40:17Z |
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| isbn | 9781785339240 |
| language | English |
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| spelling | Nation Branding in Modern History ed. by Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will New York ; Oxford Berghahn Books [2018] © 2018 1 Online-Ressource (300 Seiten) txt rdacontent c rdamedia cr rdacarrier Explorations in Culture and International History 9 Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power In English HISTORY / Modern / 20th Century bisacsh Branding (Marketing) Political aspects Case studies Cultural diplomacy History Case studies National characteristics Political aspects Case studies Place marketing Political aspects Case studies Aronczyk, Melissa Sonstige oth Estner, Annika Sonstige oth Gienow-Hecht, Jessica C. E. Sonstige oth Gripentrog, John Sonstige oth Hart, Justin Sonstige oth Hoefte, Rosemarijn Sonstige oth Krenn, Michael L. Sonstige oth Kühschelm, Oliver Sonstige oth McAllister, William B. Sonstige oth Mordhorst, Mads Sonstige oth Ociepka, Beata Sonstige oth Scaglia, Ilaria Sonstige oth Viktorin, Carolin Sonstige oth Will, Marcel K. Sonstige oth https://doi.org/10.1515/9781785339240?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Nation Branding in Modern History HISTORY / Modern / 20th Century bisacsh Branding (Marketing) Political aspects Case studies Cultural diplomacy History Case studies National characteristics Political aspects Case studies Place marketing Political aspects Case studies |
| title | Nation Branding in Modern History |
| title_auth | Nation Branding in Modern History |
| title_exact_search | Nation Branding in Modern History |
| title_exact_search_txtP | Nation Branding in Modern History |
| title_full | Nation Branding in Modern History ed. by Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will |
| title_fullStr | Nation Branding in Modern History ed. by Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will |
| title_full_unstemmed | Nation Branding in Modern History ed. by Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will |
| title_short | Nation Branding in Modern History |
| title_sort | nation branding in modern history |
| topic | HISTORY / Modern / 20th Century bisacsh Branding (Marketing) Political aspects Case studies Cultural diplomacy History Case studies National characteristics Political aspects Case studies Place marketing Political aspects Case studies |
| topic_facet | HISTORY / Modern / 20th Century Branding (Marketing) Political aspects Case studies Cultural diplomacy History Case studies National characteristics Political aspects Case studies Place marketing Political aspects Case studies |
| url | https://doi.org/10.1515/9781785339240?locatt=mode:legacy |
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