Strategic science communication: a guide to setting the right objectives for more effective public engagement
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical comm...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Baltimore
Johns Hopkins University Press
[2022]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"-- |
| Beschreibung: | viii, 322 Seiten Illustrationen, Diagramme 23 cm |
| ISBN: | 9781421444208 |
Internformat
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| 505 | 8 | |a What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal --Foster self-efficacy -- Share emotions and frames. carefully. -- The need to take communication more seriously | |
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Datensatz im Suchindex
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CONTENTS Acknowledgments Introduction vii i 1. What It Means to Be a Strategic Science Communicator 11 2. Science Knowledge as a Communication 49 Objective 3. Show Warmth 72 4. Show Integrity 95 5. Be Willing to Listen 118 6. Show You Are Not That Different (and Respect Others’ Differences) 138 7. Show Competence 161 8. Share Risks and Benefits 182 9. Share What Other People Think Is Normal 10. Foster Self-Efficacy 226 11. Share Emotions and Frames, Carefully 12. The Need to Take Communication 271 More Seriously Appendixes 289 A. Survey Methods 289 B. Supplementary Tables 294 C. Examining Goals and Objectives Worksheets 309 Index v 313 206 244
Effective science communication —the type that science communicators should strive to that can drive behavior change while boosting seem competent, warm, honest, and willing էծ the likelihood that people will turn to science listen. Their work should also convey a desire when faced with challenges —is not simply a to make the world a better place. Highlight matter of utilizing social media or employing ing time-tested methods for building rapport innovative tactics like nudges. Even more with an audience throuoh several modes of important for success is building long-term communication, Besley and Dudo explain strategic paths to achieve well-articulated how to achieve each strategic objective. All goals. scientific communication is goal-oriented, In this guidebook, John C. Besley and and Besley and Dudo discuss the importance Anthony Dudo encapsulate their practical ex of recognizing the right goals, then employing pertise in eleven evidence-based principles of strategic and tactical communication in order strategic science communication. They argue to achieve them. "This book, written by the two top experts in the field, makes both the historical and the current information on the conceptual and applied aspects of strategic science communication easily accessible. It is an excellent and much-needed resource for the community of researchers and practitioners in science communication." — NALINI M. N AD KA R N I, University of Utah "A comprehensive, pragmatic book covering science, environment, health, and risk communi cation. Science communication is a rapidly expanding
field, with a desperate need for guidance from the social science world. Besley and Dudo, who have run a research program focused on strategic communication for many years now, are the right authors to offer that guidance. — BRUCE V. LEWENSTEIN, Cornell University |
| adam_txt |
CONTENTS Acknowledgments Introduction vii i 1. What It Means to Be a Strategic Science Communicator 11 2. Science Knowledge as a Communication 49 Objective 3. Show Warmth 72 4. Show Integrity 95 5. Be Willing to Listen 118 6. Show You Are Not That Different (and Respect Others’ Differences) 138 7. Show Competence 161 8. Share Risks and Benefits 182 9. Share What Other People Think Is Normal 10. Foster Self-Efficacy 226 11. Share Emotions and Frames, Carefully 12. The Need to Take Communication 271 More Seriously Appendixes 289 A. Survey Methods 289 B. Supplementary Tables 294 C. Examining Goals and Objectives Worksheets 309 Index v 313 206 244
Effective science communication —the type that science communicators should strive to that can drive behavior change while boosting seem competent, warm, honest, and willing էծ the likelihood that people will turn to science listen. Their work should also convey a desire when faced with challenges —is not simply a to make the world a better place. Highlight matter of utilizing social media or employing ing time-tested methods for building rapport innovative tactics like nudges. Even more with an audience throuoh several modes of important for success is building long-term communication, Besley and Dudo explain strategic paths to achieve well-articulated how to achieve each strategic objective. All goals. scientific communication is goal-oriented, In this guidebook, John C. Besley and and Besley and Dudo discuss the importance Anthony Dudo encapsulate their practical ex of recognizing the right goals, then employing pertise in eleven evidence-based principles of strategic and tactical communication in order strategic science communication. They argue to achieve them. "This book, written by the two top experts in the field, makes both the historical and the current information on the conceptual and applied aspects of strategic science communication easily accessible. It is an excellent and much-needed resource for the community of researchers and practitioners in science communication." — NALINI M. N AD KA R N I, University of Utah "A comprehensive, pragmatic book covering science, environment, health, and risk communi cation. Science communication is a rapidly expanding
field, with a desperate need for guidance from the social science world. Besley and Dudo, who have run a research program focused on strategic communication for many years now, are the right authors to offer that guidance. — BRUCE V. LEWENSTEIN, Cornell University |
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| author | Besley, John C. 1976- |
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| author_facet | Besley, John C. 1976- |
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| author_sort | Besley, John C. 1976- |
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| bvnumber | BV048491164 |
| classification_rvk | XB 1900 |
| contents | What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal --Foster self-efficacy -- Share emotions and frames. carefully. -- The need to take communication more seriously |
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| index_date | 2024-07-03T20:41:54Z |
| indexdate | 2024-10-30T13:02:45Z |
| institution | BVB |
| isbn | 9781421444208 |
| language | English |
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| physical | viii, 322 Seiten Illustrationen, Diagramme 23 cm |
| publishDate | 2022 |
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| publisher | Johns Hopkins University Press |
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| spelling | Besley, John C. 1976- Verfasser (DE-588)1281633666 aut Strategic science communication a guide to setting the right objectives for more effective public engagement John C. Besley and Anthony Dudo Baltimore Johns Hopkins University Press [2022] © 2022 viii, 322 Seiten Illustrationen, Diagramme 23 cm txt rdacontent n rdamedia nc rdacarrier What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal --Foster self-efficacy -- Share emotions and frames. carefully. -- The need to take communication more seriously "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"-- Wissenschaftskommunikation (DE-588)1031114947 gnd rswk-swf Communication in science Public relations Information scientifique Relations publiques public relations Wissenschaftskommunikation (DE-588)1031114947 s DE-604 Dudo, Anthony Sonstige oth Erscheint auch als Online-Ausgabe 978-1-4214-4421-5 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033868633&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033868633&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Besley, John C. 1976- Strategic science communication a guide to setting the right objectives for more effective public engagement What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal --Foster self-efficacy -- Share emotions and frames. carefully. -- The need to take communication more seriously Wissenschaftskommunikation (DE-588)1031114947 gnd |
| subject_GND | (DE-588)1031114947 |
| title | Strategic science communication a guide to setting the right objectives for more effective public engagement |
| title_auth | Strategic science communication a guide to setting the right objectives for more effective public engagement |
| title_exact_search | Strategic science communication a guide to setting the right objectives for more effective public engagement |
| title_exact_search_txtP | Strategic science communication a guide to setting the right objectives for more effective public engagement |
| title_full | Strategic science communication a guide to setting the right objectives for more effective public engagement John C. Besley and Anthony Dudo |
| title_fullStr | Strategic science communication a guide to setting the right objectives for more effective public engagement John C. Besley and Anthony Dudo |
| title_full_unstemmed | Strategic science communication a guide to setting the right objectives for more effective public engagement John C. Besley and Anthony Dudo |
| title_short | Strategic science communication |
| title_sort | strategic science communication a guide to setting the right objectives for more effective public engagement |
| title_sub | a guide to setting the right objectives for more effective public engagement |
| topic | Wissenschaftskommunikation (DE-588)1031114947 gnd |
| topic_facet | Wissenschaftskommunikation |
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