Success in social marketing: 100 case studies from around the globe
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2023
|
| Schlagworte: | |
| Online-Zugang: | UBR01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (391 Seiten) Illustrationen |
| ISBN: | 9781003272106 |
| DOI: | 10.4324/9781003272106 |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781003272106 |
| format | Electronic eBook |
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| isbn | 9781003272106 |
| language | English |
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| spelling | Lee, Nancy R. 1945- Verfasser (DE-588)17353807X aut Success in social marketing 100 case studies from around the globe Nancy R. Lee and Philip Kotler New York ; London Routledge 2023 1 Online-Ressource (391 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Soziomarketing (DE-588)4116549-4 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s Fallstudie (DE-588)4124897-1 s DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-03-222327-8 Erscheint auch als Druck-Ausgabe, Paperback 978-1-03-222324-7 https://doi.org/10.4324/9781003272106 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Lee, Nancy R. 1945- Kotler, Philip 1931- Success in social marketing 100 case studies from around the globe Soziomarketing (DE-588)4116549-4 gnd Fallstudie (DE-588)4124897-1 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4124897-1 |
| title | Success in social marketing 100 case studies from around the globe |
| title_auth | Success in social marketing 100 case studies from around the globe |
| title_exact_search | Success in social marketing 100 case studies from around the globe |
| title_exact_search_txtP | Success in social marketing 100 case studies from around the globe |
| title_full | Success in social marketing 100 case studies from around the globe Nancy R. Lee and Philip Kotler |
| title_fullStr | Success in social marketing 100 case studies from around the globe Nancy R. Lee and Philip Kotler |
| title_full_unstemmed | Success in social marketing 100 case studies from around the globe Nancy R. Lee and Philip Kotler |
| title_short | Success in social marketing |
| title_sort | success in social marketing 100 case studies from around the globe |
| title_sub | 100 case studies from around the globe |
| topic | Soziomarketing (DE-588)4116549-4 gnd Fallstudie (DE-588)4124897-1 gnd |
| topic_facet | Soziomarketing Fallstudie |
| url | https://doi.org/10.4324/9781003272106 |
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