Hegarty on creativity: there are no rules
Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Thames & Hudson Ltd
2019
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| Schlagworte: | |
| Zusammenfassung: | Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including 'Good is the Enemy of Great', 'Respect Don't Revere', 'Get Angry', and 'Bad Weather' relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty's own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding |
| Beschreibung: | Title from cover |
| Beschreibung: | 125 Seiten Illustrationen 19 cm |
| ISBN: | 9780500517246 050051724X |
Internformat
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| indexdate | 2024-07-10T09:39:03Z |
| institution | BVB |
| isbn | 9780500517246 050051724X |
| language | English |
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| spelling | Hegarty, John 1944- Verfasser (DE-588)1076012450 aut Hegarty on creativity there are no rules [John Hegarty] London Thames & Hudson Ltd 2019 © 2014 125 Seiten Illustrationen 19 cm txt rdacontent n rdamedia nc rdacarrier Title from cover Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including 'Good is the Enemy of Great', 'Respect Don't Revere', 'Get Angry', and 'Bad Weather' relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty's own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding Hegarty, John, 1944- Creation (Literary, artistic, etc.) Creativity in advertising Creative ability Advertising Psychological aspects Kreativität (DE-588)4032903-3 gnd rswk-swf Kreativität (DE-588)4032903-3 s DE-604 |
| spellingShingle | Hegarty, John 1944- Hegarty on creativity there are no rules Hegarty, John, 1944- Creation (Literary, artistic, etc.) Creativity in advertising Creative ability Advertising Psychological aspects Kreativität (DE-588)4032903-3 gnd |
| subject_GND | (DE-588)4032903-3 |
| title | Hegarty on creativity there are no rules |
| title_auth | Hegarty on creativity there are no rules |
| title_exact_search | Hegarty on creativity there are no rules |
| title_exact_search_txtP | Hegarty on creativity there are no rules |
| title_full | Hegarty on creativity there are no rules [John Hegarty] |
| title_fullStr | Hegarty on creativity there are no rules [John Hegarty] |
| title_full_unstemmed | Hegarty on creativity there are no rules [John Hegarty] |
| title_short | Hegarty on creativity |
| title_sort | hegarty on creativity there are no rules |
| title_sub | there are no rules |
| topic | Hegarty, John, 1944- Creation (Literary, artistic, etc.) Creativity in advertising Creative ability Advertising Psychological aspects Kreativität (DE-588)4032903-3 gnd |
| topic_facet | Hegarty, John, 1944- Creation (Literary, artistic, etc.) Creativity in advertising Creative ability Advertising Psychological aspects Kreativität |
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