The advertising concept book: think now, design later ; a complete guide to creative ideas, strategies and campaigns
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edit...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, New York
Thames & Hudson
[2016]
|
| Ausgabe: | revised and expanded third edition |
| Schlagworte: | |
| Zusammenfassung: | Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references (page 315) and index |
| Beschreibung: | 320 Seiten Illustrationen 24 cm |
| ISBN: | 9780500518984 9780500292679 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048470632 | ||
| 003 | DE-604 | ||
| 005 | 20241217 | ||
| 007 | t| | ||
| 008 | 220915s2016 xxua||| |||| 00||| eng d | ||
| 010 | |a 016933409 | ||
| 020 | |a 9780500518984 |c hbk |9 978-0-500-51898-4 | ||
| 020 | |a 9780500292679 |c pbk |9 9780500292679 | ||
| 035 | |a (OCoLC)962740773 | ||
| 035 | |a (DE-599)BVBBV048470632 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-B170 |a DE-92 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 |2 23 | |
| 084 | |a AP 17440 |0 (DE-625)7010: |2 rvk | ||
| 100 | 1 | |a Barry, Pete |d ca. 20. Jh. |0 (DE-588)1270423983 |4 aut | |
| 245 | 1 | 0 | |a The advertising concept book |b think now, design later ; a complete guide to creative ideas, strategies and campaigns |c Pete Barry |
| 250 | |a revised and expanded third edition | ||
| 264 | 1 | |a New York, New York |b Thames & Hudson |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a 320 Seiten |b Illustrationen |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 336 | |b sti |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 500 | |a Includes bibliographical references (page 315) and index | ||
| 520 | |a Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns | ||
| 650 | 4 | |a Advertising / fast / (OCoLC)fst00797511 | |
| 650 | 4 | |a Advertising campaigns / fast / (OCoLC)fst00797831 | |
| 650 | 4 | |a Advertising copy / fast / (OCoLC)fst00797842 | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 4 | |a Advertising copy | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 4 | |a Advertising copy | |
| 650 | 0 | 7 | |a Werbestrategie |0 (DE-588)4133682-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbekampagne |0 (DE-588)4134093-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 2 | |a Werbestrategie |0 (DE-588)4133682-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033848434 | |
Datensatz im Suchindex
| _version_ | 1818685332664614912 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Barry, Pete ca. 20. Jh |
| author_GND | (DE-588)1270423983 |
| author_facet | Barry, Pete ca. 20. Jh |
| author_role | aut |
| author_sort | Barry, Pete ca. 20. Jh |
| author_variant | p b pb |
| building | Verbundindex |
| bvnumber | BV048470632 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17440 |
| ctrlnum | (OCoLC)962740773 (DE-599)BVBBV048470632 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | revised and expanded third edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV048470632</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241217</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">220915s2016 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">016933409</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780500518984</subfield><subfield code="c">hbk</subfield><subfield code="9">978-0-500-51898-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780500292679</subfield><subfield code="c">pbk</subfield><subfield code="9">9780500292679</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)962740773</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048470632</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield><subfield code="a">DE-92</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17440</subfield><subfield code="0">(DE-625)7010:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Barry, Pete</subfield><subfield code="d">ca. 20. Jh.</subfield><subfield code="0">(DE-588)1270423983</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The advertising concept book</subfield><subfield code="b">think now, design later ; a complete guide to creative ideas, strategies and campaigns</subfield><subfield code="c">Pete Barry</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">revised and expanded third edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, New York</subfield><subfield code="b">Thames & Hudson</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">320 Seiten</subfield><subfield code="b">Illustrationen</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">sti</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Hier auch später erschienene, unveränderte Nachdrucke</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (page 315) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising / fast / (OCoLC)fst00797511</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising campaigns / fast / (OCoLC)fst00797831</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising copy / fast / (OCoLC)fst00797842</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising campaigns</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising copy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising campaigns</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising copy</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbestrategie</subfield><subfield code="0">(DE-588)4133682-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Werbestrategie</subfield><subfield code="0">(DE-588)4133682-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033848434</subfield></datafield></record></collection> |
| id | DE-604.BV048470632 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:36:53Z |
| indexdate | 2024-12-17T11:04:51Z |
| institution | BVB |
| isbn | 9780500518984 9780500292679 |
| language | English |
| lccn | 016933409 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033848434 |
| oclc_num | 962740773 |
| open_access_boolean | |
| owner | DE-B170 DE-92 |
| owner_facet | DE-B170 DE-92 |
| physical | 320 Seiten Illustrationen 24 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Thames & Hudson |
| record_format | marc |
| spelling | Barry, Pete ca. 20. Jh. (DE-588)1270423983 aut The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns Pete Barry revised and expanded third edition New York, New York Thames & Hudson [2016] © 2016 320 Seiten Illustrationen 24 cm txt rdacontent sti rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references (page 315) and index Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns Advertising / fast / (OCoLC)fst00797511 Advertising campaigns / fast / (OCoLC)fst00797831 Advertising copy / fast / (OCoLC)fst00797842 Advertising Advertising campaigns Advertising copy Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbekampagne (DE-588)4134093-0 s Werbung (DE-588)4065541-6 s Werbestrategie (DE-588)4133682-3 s DE-604 |
| spellingShingle | Barry, Pete ca. 20. Jh The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns Advertising / fast / (OCoLC)fst00797511 Advertising campaigns / fast / (OCoLC)fst00797831 Advertising copy / fast / (OCoLC)fst00797842 Advertising Advertising campaigns Advertising copy Werbestrategie (DE-588)4133682-3 gnd Werbekampagne (DE-588)4134093-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4133682-3 (DE-588)4134093-0 (DE-588)4065541-6 |
| title | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns |
| title_auth | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns |
| title_exact_search | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns |
| title_exact_search_txtP | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns |
| title_full | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns Pete Barry |
| title_fullStr | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns Pete Barry |
| title_full_unstemmed | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns Pete Barry |
| title_short | The advertising concept book |
| title_sort | the advertising concept book think now design later a complete guide to creative ideas strategies and campaigns |
| title_sub | think now, design later ; a complete guide to creative ideas, strategies and campaigns |
| topic | Advertising / fast / (OCoLC)fst00797511 Advertising campaigns / fast / (OCoLC)fst00797831 Advertising copy / fast / (OCoLC)fst00797842 Advertising Advertising campaigns Advertising copy Werbestrategie (DE-588)4133682-3 gnd Werbekampagne (DE-588)4134093-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising / fast / (OCoLC)fst00797511 Advertising campaigns / fast / (OCoLC)fst00797831 Advertising copy / fast / (OCoLC)fst00797842 Advertising Advertising campaigns Advertising copy Werbestrategie Werbekampagne Werbung |
| work_keys_str_mv | AT barrypete theadvertisingconceptbookthinknowdesignlateracompleteguidetocreativeideasstrategiesandcampaigns |