Writing for the fashion business:
"In the decade since this book was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. The second edition devotes significant space to digital content, with stand...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Fairchild Books
2022
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | HTW01 URL des Erstveröffentlichers |
| Zusammenfassung: | "In the decade since this book was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. The second edition devotes significant space to digital content, with stand-alone chapters covering online content, social media and streaming video content. It also introduces inclusion vocabulary to ensure non-discriminatory narratives. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing. Every chapter includes new features: Trending Topics (introducing relevant industry people or issues that can be used for further class discussion), Pro Tips (quick hit advice), Fashion Files (description of events or companies) and Five Questions With (Q&As with industry leaders). This edition also boasts several new appendices that will provide aspiring fashion writers with a broader understanding of the icons, eras and aesthetics that shape and inform the fashion industry."-- |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xvi, 284 Seiten) Illustrationen |
| ISBN: | 9781501331947 9781501331923 9781501331930 |
| DOI: | 10.5040/9781501331947 |
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| dewey-full | 808.066687 |
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| discipline | Literaturwissenschaft |
| discipline_str_mv | Literaturwissenschaft |
| doi_str_mv | 10.5040/9781501331947 |
| edition | Second edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:36:42Z |
| indexdate | 2024-07-10T09:39:01Z |
| institution | BVB |
| isbn | 9781501331947 9781501331923 9781501331930 |
| language | English |
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| physical | 1 Online-Ressource (xvi, 284 Seiten) Illustrationen |
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| publishDate | 2022 |
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| publisher | Fairchild Books |
| record_format | marc |
| spelling | Swanson, Kristen K. (DE-588)1068778563 aut Writing for the fashion business Kristen K. Swanson, Judith C. Everett, Jenny B. Davis Second edition New York Fairchild Books 2022 1 Online-Ressource (xvi, 284 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes index "In the decade since this book was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. The second edition devotes significant space to digital content, with stand-alone chapters covering online content, social media and streaming video content. It also introduces inclusion vocabulary to ensure non-discriminatory narratives. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing. Every chapter includes new features: Trending Topics (introducing relevant industry people or issues that can be used for further class discussion), Pro Tips (quick hit advice), Fashion Files (description of events or companies) and Five Questions With (Q&As with industry leaders). This edition also boasts several new appendices that will provide aspiring fashion writers with a broader understanding of the icons, eras and aesthetics that shape and inform the fashion industry."-- Fashion & beauty industries / bicssc Fashion writing Writing Electronic books Davis, Jenny B. aut Everett, Judith C. aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-5013-3581-5 https://doi.org/10.5040/9781501331947?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers |
| spellingShingle | Swanson, Kristen K. Davis, Jenny B. Everett, Judith C. Writing for the fashion business Fashion & beauty industries / bicssc Fashion writing Writing |
| title | Writing for the fashion business |
| title_auth | Writing for the fashion business |
| title_exact_search | Writing for the fashion business |
| title_exact_search_txtP | Writing for the fashion business |
| title_full | Writing for the fashion business Kristen K. Swanson, Judith C. Everett, Jenny B. Davis |
| title_fullStr | Writing for the fashion business Kristen K. Swanson, Judith C. Everett, Jenny B. Davis |
| title_full_unstemmed | Writing for the fashion business Kristen K. Swanson, Judith C. Everett, Jenny B. Davis |
| title_short | Writing for the fashion business |
| title_sort | writing for the fashion business |
| topic | Fashion & beauty industries / bicssc Fashion writing Writing |
| topic_facet | Fashion & beauty industries / bicssc Fashion writing Writing |
| url | https://doi.org/10.5040/9781501331947?locatt=label:secondary_bloomsburyFashionCentral |
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