Big data: a road map for successful digital marketing
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
De Gruyter
[2022]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 244 Seiten Illustrationen, Diagramme 24 cm x 17 cm |
| ISBN: | 9783110738414 |
Internformat
MARC
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| 245 | 1 | 0 | |a Big data |b a road map for successful digital marketing |c edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma |
| 264 | 1 | |a Berlin |b De Gruyter |c [2022] | |
| 300 | |a X, 244 Seiten |b Illustrationen, Diagramme |c 24 cm x 17 cm | ||
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Datensatz im Suchindex
| _version_ | 1804184415653330944 |
|---|---|
| adam_text | CONTENTS
PREFACE
-
IX
BUI
HUY
KHOI
CHAPTER
1
AIC
ALGORITHM
FOR
EMPLOYEE
MOTIVATION
-
1
REENA
MALIK,
SONAL
TRIVEDI
CHAPTER
2
BIG
DATA
ANALYTICS
IN
PREDICTING
CONSUMER
BEHAVIOR
-
9
SEPRIANTI
EKA
PUTRI
CHAPTER
3
USING
BIG
DATA
ON
CUSTOMER
BEHAVIORAL
ANALYSIS
IN
INDONESIA
-
17
B.
J.
D.
KALYANI
CHAPTER
4
CUSTOMER
VISION
WITH
BIG
DATA
ANALYTICS
-
29
FAZLA
RABBY,
RANGA
CHIMHUNDU,
RUMMAN
HASSAN
CHAPTER
5
DIGITAL
TRANSFORMATION
IN
REAL
ESTATE
MARKETING:
A
REVIEW
-
39
NAMRATA
SANDHU,
SANDHIR
SHARMA,
DILPREET
SINGH
CHAPTER
6
DRIVERS
OF
BANK
PENETRATION:
A
BANKERS
PERSPECTIVE
-
63
R.
DHAYA,
R.
KANTHAVEL
CHAPTER
7
ELABORATIVE
PERCEPTIONS
ON
BIG
DATA
AND
SOCIAL
MEDIA
ANALYTICS
-
89
HARMANPREET
KAUR
CHAPTER
8
IMPACTS
OF
BIG
DATA
ON
MOBILE
MARKETING
(BIG
DATA
AND
MOBILE
MARKETING)
-
107
VI
-
CONTENTS
KOMAI
KAPOOR
CHAPTER
9
IMPLICATIONS
OF
BIG
DATA
IN
EXECUTION
OF
SOCIAL
CRM
TECHNIQUES:
CASES
FROM
DEVELOPED
AND
EMERGING
ECONOMIES
----
119
S.
BALAMURUGAN,
M.
SELVALAKSHMI,
M.
PALANIVELRAJAN
CHAPTER
10
LEVERAGING
BIG
DATA
FOR
DIGITAL
MARKETING
----
133
RAM
KRISHAN
CHAPTER
11
PERFORMANCE
ANALYSIS
OF
ALGORITHMS
USED
FOR
WORKFLOW
SCHEDULING
IN
CLOUD
ENVIRONMENT
139
MANISH
MOHAN
BARAL,
SUBHODEEP
MUKHERJEE,
CHITTIPAKA
VENKATAIAH,
SUDHIR
RANA,
BHASWATI
JANA
CHAPTER
12
ROLE
AND
IMPACT
OF
BIG
DATA
ANALYTICS
DETERMINANTS
IN
IMPROVING
SUPPLY
CHAIN
AGILITY
----
147
KRITI
AGGARWAL,
GULSHAN
GOYAL
CHAPTER
13
ROLE
OF
BIG
DATA
IN
GROWTH
OF
DIGITAL
MARKETING
-
165
OLIVER
MOISES
CERVANTES
FLORES,
VALERIA
MELENDEZ
CERVANTES,
CLAUDIA
MAICON
CERVERA,
JOSE
GERARDO
DE
LA
VEGA
MENESES
CHAPTER
14
TEXT
MINING
APPLIED
AS
BUSINESS
INTELLIGENCE
IN
THE
TOURISM
INDUSTRY
-
179
ALOCK
GUPTA,
TANVI
KAUSHIK,
VIPIN
MITTAL
CHAPTER
15
BIG
DATA:
IMPACT
ON
DIGITAL
ERA
OF
TWENTY-FIRST
CENTURY
-
193
TAREQ
RASUL,
RHODORA
ABADIA,
ASHFAQ
AHMAD
CHAPTER
16
ENHANCED
CUSTOMER
EXPERIENCE
THROUGH
REASONED
BIG
DATA
ANALYTICS
STRATEGIES
----
207
CONTENTS
-
-
VII
ROHIT
MALHOTRA
CHAPTER
17
ASYMMETRIES
IN
CONCEPTS
OF
DIGITAL
ASSET
PRICING
SUSTAINABILITY
LITERATURE
-
217
LIST
OF
FIGURES
-
231
LIST
OF
TABLES
-
233
LIST
OF
CONTRIBUTORS
-
235
ABOUT
THE
EDITORS
-
241
INDEX
-
243
|
| adam_txt |
CONTENTS
PREFACE
-
IX
BUI
HUY
KHOI
CHAPTER
1
AIC
ALGORITHM
FOR
EMPLOYEE
MOTIVATION
-
1
REENA
MALIK,
SONAL
TRIVEDI
CHAPTER
2
BIG
DATA
ANALYTICS
IN
PREDICTING
CONSUMER
BEHAVIOR
-
9
SEPRIANTI
EKA
PUTRI
CHAPTER
3
USING
BIG
DATA
ON
CUSTOMER
BEHAVIORAL
ANALYSIS
IN
INDONESIA
-
17
B.
J.
D.
KALYANI
CHAPTER
4
CUSTOMER
VISION
WITH
BIG
DATA
ANALYTICS
-
29
FAZLA
RABBY,
RANGA
CHIMHUNDU,
RUMMAN
HASSAN
CHAPTER
5
DIGITAL
TRANSFORMATION
IN
REAL
ESTATE
MARKETING:
A
REVIEW
-
39
NAMRATA
SANDHU,
SANDHIR
SHARMA,
DILPREET
SINGH
CHAPTER
6
DRIVERS
OF
BANK
PENETRATION:
A
BANKERS
'
PERSPECTIVE
-
63
R.
DHAYA,
R.
KANTHAVEL
CHAPTER
7
ELABORATIVE
PERCEPTIONS
ON
BIG
DATA
AND
SOCIAL
MEDIA
ANALYTICS
-
89
HARMANPREET
KAUR
CHAPTER
8
IMPACTS
OF
BIG
DATA
ON
MOBILE
MARKETING
(BIG
DATA
AND
MOBILE
MARKETING)
-
107
VI
-
CONTENTS
KOMAI
KAPOOR
CHAPTER
9
IMPLICATIONS
OF
BIG
DATA
IN
EXECUTION
OF
SOCIAL
CRM
TECHNIQUES:
CASES
FROM
DEVELOPED
AND
EMERGING
ECONOMIES
----
119
S.
BALAMURUGAN,
M.
SELVALAKSHMI,
M.
PALANIVELRAJAN
CHAPTER
10
LEVERAGING
BIG
DATA
FOR
DIGITAL
MARKETING
----
133
RAM
KRISHAN
CHAPTER
11
PERFORMANCE
ANALYSIS
OF
ALGORITHMS
USED
FOR
WORKFLOW
SCHEDULING
IN
CLOUD
ENVIRONMENT
139
MANISH
MOHAN
BARAL,
SUBHODEEP
MUKHERJEE,
CHITTIPAKA
VENKATAIAH,
SUDHIR
RANA,
BHASWATI
JANA
CHAPTER
12
ROLE
AND
IMPACT
OF
BIG
DATA
ANALYTICS
DETERMINANTS
IN
IMPROVING
SUPPLY
CHAIN
AGILITY
----
147
KRITI
AGGARWAL,
GULSHAN
GOYAL
CHAPTER
13
ROLE
OF
BIG
DATA
IN
GROWTH
OF
DIGITAL
MARKETING
-
165
OLIVER
MOISES
CERVANTES
FLORES,
VALERIA
MELENDEZ
CERVANTES,
CLAUDIA
MAICON
CERVERA,
JOSE
GERARDO
DE
LA
VEGA
MENESES
CHAPTER
14
TEXT
MINING
APPLIED
AS
BUSINESS
INTELLIGENCE
IN
THE
TOURISM
INDUSTRY
-
179
ALOCK
GUPTA,
TANVI
KAUSHIK,
VIPIN
MITTAL
CHAPTER
15
BIG
DATA:
IMPACT
ON
DIGITAL
ERA
OF
TWENTY-FIRST
CENTURY
-
193
TAREQ
RASUL,
RHODORA
ABADIA,
ASHFAQ
AHMAD
CHAPTER
16
ENHANCED
CUSTOMER
EXPERIENCE
THROUGH
REASONED
BIG
DATA
ANALYTICS
STRATEGIES
----
207
CONTENTS
-
-
VII
ROHIT
MALHOTRA
CHAPTER
17
ASYMMETRIES
IN
CONCEPTS
OF
DIGITAL
ASSET
PRICING
SUSTAINABILITY
LITERATURE
-
217
LIST
OF
FIGURES
-
231
LIST
OF
TABLES
-
233
LIST
OF
CONTRIBUTORS
-
235
ABOUT
THE
EDITORS
-
241
INDEX
-
243 |
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| index_date | 2024-07-03T20:36:10Z |
| indexdate | 2024-07-10T09:38:59Z |
| institution | BVB |
| institution_GND | (DE-588)10095502-2 |
| isbn | 9783110738414 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033846403 |
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| spelling | Big data a road map for successful digital marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma Berlin De Gruyter [2022] X, 244 Seiten Illustrationen, Diagramme 24 cm x 17 cm txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Role of Big Data, Digital Marketing, Big Data Information, Data Analytics, Business Information System, New Age Marketing, New Age Marketing (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s Big Data (DE-588)4802620-7 s DE-604 Amandeep Singh 1982- (DE-588)1239592426 edt Bansal, Rohit 1982- (DE-588)1239591829 edt Sharma, Sandhir edt Walter de Gruyter GmbH & Co. KG (DE-588)10095502-2 pbl Erscheint auch als Online-Ausgabe, PDF 978-3-11-073378-5 Erscheint auch als Online-Ausgabe, EPUB 978-3-11-073371-6 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033846403&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p vlb 20220804 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Big data a road map for successful digital marketing Online-Marketing (DE-588)7706419-7 gnd Big Data (DE-588)4802620-7 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4802620-7 (DE-588)4143413-4 |
| title | Big data a road map for successful digital marketing |
| title_auth | Big data a road map for successful digital marketing |
| title_exact_search | Big data a road map for successful digital marketing |
| title_exact_search_txtP | Big data a road map for successful digital marketing |
| title_full | Big data a road map for successful digital marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma |
| title_fullStr | Big data a road map for successful digital marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma |
| title_full_unstemmed | Big data a road map for successful digital marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma |
| title_short | Big data |
| title_sort | big data a road map for successful digital marketing |
| title_sub | a road map for successful digital marketing |
| topic | Online-Marketing (DE-588)7706419-7 gnd Big Data (DE-588)4802620-7 gnd |
| topic_facet | Online-Marketing Big Data Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033846403&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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