Measurement in marketing:
Measurement in Marketingis built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald Publishing
2022
|
| Ausgabe: | First edition |
| Schriftenreihe: | Review of marketing research
volume 19 |
| Schlagworte: | |
| Online-Zugang: | FHD01 |
| Zusammenfassung: | Measurement in Marketingis built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing |
| Beschreibung: | 1 Online-Ressource (xix, 217 Seiten) |
| ISBN: | 9781800436329 |
Internformat
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| 505 | 8 | |a Cover -- MEASUREMENT IN MARKETING -- REVIEW OF MARKETING RESEARCH -- EDITORIAL ADVISORY BOARD -- MEASUREMENT IN MARKETING -- Copyright -- CONTENTS -- ABOUT THE EDITOR-IN-CHIEF -- ABOUT THE CONTRIBUTORS -- INTRODUCTION -- Measurement in Marketing: Introduction by the Volume Editors -- References -- Philosophical Foundations of Concepts and Their Representation and Use in Explanatory Frameworks -- Abstract -- Simple Concepts -- Complex Concepts -- Simple Homogeneous and Heterogeneous Concepts -- Complex Concepts (Correlated Dimensions) -- Hierarchically Organized Multidimensional Concepts | |
| 505 | 8 | |a Brief Comment on Framework in Table 1 -- Comment on Formative Versus Reflective Models -- Hylomorphism -- The Received View in Consumer Research -- Mind-Body Theories -- Role of Causality -- Hylomorphic Concepts and Hylomorphic Causality -- Conclusion -- Acknowledgments -- References -- Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena -- Abstract -- The Common Factor Model Is Correct in the Population -- The Common Factor Is the Measurand -- Statistics Capture all of the Uncertainty Associated With Measurement -- Major Implications -- Example -- Conclusion | |
| 505 | 8 | |a Measurement Issues in Day-to-Day Research -- Using Previously Validated Measures -- Using Partially Validated or Unvalidated Measures -- Using "Objective Versus Subjective" Measures -- Cross Cultural Measurement -- Measurement Error and Research Design -- Measurement Error and Experimental Design -- From Measurement Error to Research Design -- Conclusion -- Notes -- References -- The Advancement of Measurement Invariance Testing in Cross-Cultural Research in the Period 1999-2020. Executing Rather Than ... -- Abstract -- Introduction | |
| 505 | 8 | |a Part I Cross-Cultural and Cross-National Research in Marketing -- Bibliometric Analyses -- Highly Cited Articles in the Field and Their Impact in Practice -- Part II Testing Measurement Invariance in Marketing Research -- Background -- MI Assessment in Cross-Cultural Marketing -- Part III Articles Citing Measurement Invariance Testing and Beyond -- Conclusion and Discussion -- Limitations -- Future Research -- Acknowledgment -- Notes -- References -- How to Identify Careless Responders in Surveys -- Abstract -- The Phenomenon of Careless Responding in Surveys | |
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| contents | Cover -- MEASUREMENT IN MARKETING -- REVIEW OF MARKETING RESEARCH -- EDITORIAL ADVISORY BOARD -- MEASUREMENT IN MARKETING -- Copyright -- CONTENTS -- ABOUT THE EDITOR-IN-CHIEF -- ABOUT THE CONTRIBUTORS -- INTRODUCTION -- Measurement in Marketing: Introduction by the Volume Editors -- References -- Philosophical Foundations of Concepts and Their Representation and Use in Explanatory Frameworks -- Abstract -- Simple Concepts -- Complex Concepts -- Simple Homogeneous and Heterogeneous Concepts -- Complex Concepts (Correlated Dimensions) -- Hierarchically Organized Multidimensional Concepts Brief Comment on Framework in Table 1 -- Comment on Formative Versus Reflective Models -- Hylomorphism -- The Received View in Consumer Research -- Mind-Body Theories -- Role of Causality -- Hylomorphic Concepts and Hylomorphic Causality -- Conclusion -- Acknowledgments -- References -- Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena -- Abstract -- The Common Factor Model Is Correct in the Population -- The Common Factor Is the Measurand -- Statistics Capture all of the Uncertainty Associated With Measurement -- Major Implications -- Example -- Conclusion Measurement Issues in Day-to-Day Research -- Using Previously Validated Measures -- Using Partially Validated or Unvalidated Measures -- Using "Objective Versus Subjective" Measures -- Cross Cultural Measurement -- Measurement Error and Research Design -- Measurement Error and Experimental Design -- From Measurement Error to Research Design -- Conclusion -- Notes -- References -- The Advancement of Measurement Invariance Testing in Cross-Cultural Research in the Period 1999-2020. Executing Rather Than ... -- Abstract -- Introduction Part I Cross-Cultural and Cross-National Research in Marketing -- Bibliometric Analyses -- Highly Cited Articles in the Field and Their Impact in Practice -- Part II Testing Measurement Invariance in Marketing Research -- Background -- MI Assessment in Cross-Cultural Marketing -- Part III Articles Citing Measurement Invariance Testing and Beyond -- Conclusion and Discussion -- Limitations -- Future Research -- Acknowledgment -- Notes -- References -- How to Identify Careless Responders in Surveys -- Abstract -- The Phenomenon of Careless Responding in Surveys |
| ctrlnum | (OCoLC)1346087427 (DE-599)BVBBV048468329 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV048468329 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:36:06Z |
| indexdate | 2024-07-10T09:38:58Z |
| institution | BVB |
| isbn | 9781800436329 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033846190 |
| oclc_num | 1346087427 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (xix, 217 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2022 |
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| publisher | Emerald Publishing |
| record_format | marc |
| series | Review of marketing research |
| series2 | Review of marketing research |
| spelling | Measurement in marketing edited by Hans Baumgartner and Bert Weijters First edition Bingley, UK Emerald Publishing 2022 1 Online-Ressource (xix, 217 Seiten) txt rdacontent c rdamedia cr rdacarrier Review of marketing research volume 19 Cover -- MEASUREMENT IN MARKETING -- REVIEW OF MARKETING RESEARCH -- EDITORIAL ADVISORY BOARD -- MEASUREMENT IN MARKETING -- Copyright -- CONTENTS -- ABOUT THE EDITOR-IN-CHIEF -- ABOUT THE CONTRIBUTORS -- INTRODUCTION -- Measurement in Marketing: Introduction by the Volume Editors -- References -- Philosophical Foundations of Concepts and Their Representation and Use in Explanatory Frameworks -- Abstract -- Simple Concepts -- Complex Concepts -- Simple Homogeneous and Heterogeneous Concepts -- Complex Concepts (Correlated Dimensions) -- Hierarchically Organized Multidimensional Concepts Brief Comment on Framework in Table 1 -- Comment on Formative Versus Reflective Models -- Hylomorphism -- The Received View in Consumer Research -- Mind-Body Theories -- Role of Causality -- Hylomorphic Concepts and Hylomorphic Causality -- Conclusion -- Acknowledgments -- References -- Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena -- Abstract -- The Common Factor Model Is Correct in the Population -- The Common Factor Is the Measurand -- Statistics Capture all of the Uncertainty Associated With Measurement -- Major Implications -- Example -- Conclusion Measurement Issues in Day-to-Day Research -- Using Previously Validated Measures -- Using Partially Validated or Unvalidated Measures -- Using "Objective Versus Subjective" Measures -- Cross Cultural Measurement -- Measurement Error and Research Design -- Measurement Error and Experimental Design -- From Measurement Error to Research Design -- Conclusion -- Notes -- References -- The Advancement of Measurement Invariance Testing in Cross-Cultural Research in the Period 1999-2020. Executing Rather Than ... -- Abstract -- Introduction Part I Cross-Cultural and Cross-National Research in Marketing -- Bibliometric Analyses -- Highly Cited Articles in the Field and Their Impact in Practice -- Part II Testing Measurement Invariance in Marketing Research -- Background -- MI Assessment in Cross-Cultural Marketing -- Part III Articles Citing Measurement Invariance Testing and Beyond -- Conclusion and Discussion -- Limitations -- Future Research -- Acknowledgment -- Notes -- References -- How to Identify Careless Responders in Surveys -- Abstract -- The Phenomenon of Careless Responding in Surveys Measurement in Marketingis built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing Messbarkeit (DE-588)7531324-8 gnd rswk-swf Leistungsmessung (DE-588)4167290-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Messung (DE-588)4038852-9 s Leistungsmessung (DE-588)4167290-2 s DE-604 Marketingforschung (DE-588)4200055-5 s Messbarkeit (DE-588)7531324-8 s Baumgartner, Hans (DE-588)171254775 edt Weijters, Bert (DE-588)1210204703 edt Erscheint auch als Online-Ausgabe 978-1-80043-630-5 Erscheint auch als Druck-Ausgabe 978-1-80043-631-2 Review of marketing research volume 19 (DE-604)BV040271253 19 |
| spellingShingle | Measurement in marketing Review of marketing research Cover -- MEASUREMENT IN MARKETING -- REVIEW OF MARKETING RESEARCH -- EDITORIAL ADVISORY BOARD -- MEASUREMENT IN MARKETING -- Copyright -- CONTENTS -- ABOUT THE EDITOR-IN-CHIEF -- ABOUT THE CONTRIBUTORS -- INTRODUCTION -- Measurement in Marketing: Introduction by the Volume Editors -- References -- Philosophical Foundations of Concepts and Their Representation and Use in Explanatory Frameworks -- Abstract -- Simple Concepts -- Complex Concepts -- Simple Homogeneous and Heterogeneous Concepts -- Complex Concepts (Correlated Dimensions) -- Hierarchically Organized Multidimensional Concepts Brief Comment on Framework in Table 1 -- Comment on Formative Versus Reflective Models -- Hylomorphism -- The Received View in Consumer Research -- Mind-Body Theories -- Role of Causality -- Hylomorphic Concepts and Hylomorphic Causality -- Conclusion -- Acknowledgments -- References -- Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena -- Abstract -- The Common Factor Model Is Correct in the Population -- The Common Factor Is the Measurand -- Statistics Capture all of the Uncertainty Associated With Measurement -- Major Implications -- Example -- Conclusion Measurement Issues in Day-to-Day Research -- Using Previously Validated Measures -- Using Partially Validated or Unvalidated Measures -- Using "Objective Versus Subjective" Measures -- Cross Cultural Measurement -- Measurement Error and Research Design -- Measurement Error and Experimental Design -- From Measurement Error to Research Design -- Conclusion -- Notes -- References -- The Advancement of Measurement Invariance Testing in Cross-Cultural Research in the Period 1999-2020. Executing Rather Than ... -- Abstract -- Introduction Part I Cross-Cultural and Cross-National Research in Marketing -- Bibliometric Analyses -- Highly Cited Articles in the Field and Their Impact in Practice -- Part II Testing Measurement Invariance in Marketing Research -- Background -- MI Assessment in Cross-Cultural Marketing -- Part III Articles Citing Measurement Invariance Testing and Beyond -- Conclusion and Discussion -- Limitations -- Future Research -- Acknowledgment -- Notes -- References -- How to Identify Careless Responders in Surveys -- Abstract -- The Phenomenon of Careless Responding in Surveys Messbarkeit (DE-588)7531324-8 gnd Leistungsmessung (DE-588)4167290-2 gnd Marketing (DE-588)4037589-4 gnd Messung (DE-588)4038852-9 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)7531324-8 (DE-588)4167290-2 (DE-588)4037589-4 (DE-588)4038852-9 (DE-588)4200055-5 (DE-588)4143413-4 |
| title | Measurement in marketing |
| title_auth | Measurement in marketing |
| title_exact_search | Measurement in marketing |
| title_exact_search_txtP | Measurement in marketing |
| title_full | Measurement in marketing edited by Hans Baumgartner and Bert Weijters |
| title_fullStr | Measurement in marketing edited by Hans Baumgartner and Bert Weijters |
| title_full_unstemmed | Measurement in marketing edited by Hans Baumgartner and Bert Weijters |
| title_short | Measurement in marketing |
| title_sort | measurement in marketing |
| topic | Messbarkeit (DE-588)7531324-8 gnd Leistungsmessung (DE-588)4167290-2 gnd Marketing (DE-588)4037589-4 gnd Messung (DE-588)4038852-9 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Messbarkeit Leistungsmessung Marketing Messung Marketingforschung Aufsatzsammlung |
| volume_link | (DE-604)BV040271253 |
| work_keys_str_mv | AT baumgartnerhans measurementinmarketing AT weijtersbert measurementinmarketing |