Retailing principles: global, multichannel, and managerial viewpoints

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by 'Retailing Principles' which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential...

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Bibliographische Detailangaben
1. Verfasser: Poloian, Lynda Gamans (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York] Fairchild Books 2003
Ausgabe:Second edition
Schlagworte:
Online-Zugang:DE-523
URL des Erstveröffentlichers
Zusammenfassung:What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by 'Retailing Principles' which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors
Beschreibung:Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Beschreibung:1 Online-Ressource (xx, 548 Seiten) Illustrationen
ISBN:9781501304125
DOI:10.5040/9781501304125

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