Big data: a road map for successful digital marketing
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter
[2022]
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| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-858 DE-Aug4 DE-1050 DE-898 DE-859 DE-860 DE-91 DE-473 DE-706 DE-945 DE-29 DE-739 URL des Erstveröffentlichers |
| Zusammenfassung: | Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics. |
| Beschreibung: | 1 Online-Ressource (X, 244 Seiten) Illustrationen |
| ISBN: | 9783110733716 9783110733785 |
| DOI: | 10.1515/9783110733716 |
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| 520 | |a Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics. | ||
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| physical | 1 Online-Ressource (X, 244 Seiten) Illustrationen |
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| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | De Gruyter |
| record_format | marc |
| spelling | Big data a road map for successful digital marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma Berlin ; Boston De Gruyter [2022] © 2022 1 Online-Ressource (X, 244 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics. Online-Marketing (DE-588)7706419-7 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s Big Data (DE-588)4802620-7 s DE-604 Amandeep Singh 1982- (DE-588)1239592426 edt Bansal, Rohit 1982- (DE-588)1239591829 edt Sharma, Sandhir 1974- (DE-588)1297557816 edt Erscheint auch als Druck-Ausgabe 978-3-11-073841-4 https://doi.org/10.1515/9783110733716 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Big data a road map for successful digital marketing Online-Marketing (DE-588)7706419-7 gnd Big Data (DE-588)4802620-7 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4802620-7 (DE-588)4143413-4 |
| title | Big data a road map for successful digital marketing |
| title_auth | Big data a road map for successful digital marketing |
| title_exact_search | Big data a road map for successful digital marketing |
| title_exact_search_txtP | Big data a road map for successful digital marketing |
| title_full | Big data a road map for successful digital marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma |
| title_fullStr | Big data a road map for successful digital marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma |
| title_full_unstemmed | Big data a road map for successful digital marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma |
| title_short | Big data |
| title_sort | big data a road map for successful digital marketing |
| title_sub | a road map for successful digital marketing |
| topic | Online-Marketing (DE-588)7706419-7 gnd Big Data (DE-588)4802620-7 gnd |
| topic_facet | Online-Marketing Big Data Aufsatzsammlung |
| url | https://doi.org/10.1515/9783110733716 |
| work_keys_str_mv | AT amandeepsingh bigdataaroadmapforsuccessfuldigitalmarketing AT bansalrohit bigdataaroadmapforsuccessfuldigitalmarketing AT sharmasandhir bigdataaroadmapforsuccessfuldigitalmarketing |