The business of the FIFA World Cup:

Introduction / Simon Chadwick, Paul Widdop, Christos Anagnostopoulos and Dan Parnell -- A brief history of the FIFA world cup as a business / Kevin D. Tennent and Alex Gillett -- Bidding and hosting decisions / Kamilla Swart and Rauf Mammadov -- Politics and geopolitics in staging the FIFA world cup...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Chadwick, Simon 1964- (HerausgeberIn), Widdop, Paul (HerausgeberIn), Anagnostopoulos, Christos 1978- (HerausgeberIn), Parnell, Daniel (HerausgeberIn)
Format: Buch
Sprache:English
Veröffentlicht: London ; New York Routledge, Taylor & Francis Group 2022
Schlagworte:
Zusammenfassung:Introduction / Simon Chadwick, Paul Widdop, Christos Anagnostopoulos and Dan Parnell -- A brief history of the FIFA world cup as a business / Kevin D. Tennent and Alex Gillett -- Bidding and hosting decisions / Kamilla Swart and Rauf Mammadov -- Politics and geopolitics in staging the FIFA world cup: what is at stake for the hosting nations? / Estelle E. Brun and Carole Gomez -- Diplomacy, international relations, soft power and the world cup / J. Simon Rofe -- Competition design of the world cup / Travis Richardson, Tim Pawlowski and Georgios Nalbantis -- An integrity system framework for the governance of the football world cups / Géraldine Zeimers and Bram Constandt -- Environment and sustainability in FIFA world cups / Madeleine Orr, Jessica R. Murfree, Austin Anahory and Rony Epelbaum Edwabne -- Finance of the FIFA world cup / Daniel Plumley and Rob Wilson -- Planning and organising FIFA world cups / Sebastian Merten and Mathieu Winand -- Planning, sourcing, and managing resources for FIFA world cups / Eric C Schwarz and Michael M. Goldman -- Engaging fans / André Bühler -- Managing risk and security / Jan Andre Lee Ludvigsen and Alexander J. Bond -- Marketing, sponsorship and merchandising / Argyro Elisavet Manoli, Michael Anagnostou and Lingling Liu -- Broadcasting and the FIFA world cup: privatisation and technology / Gerard A. Akindes -- Digital and social media in the business of the FIFA world cup / Renan Petersen-Wagner -- Culture and the world cup: the case of Qatar / Mahfoud Amara and Youcef Bouandel -- Afterword... / Paul Widdop, Simon Chadwick, Christos Anagnostopoulos and Dan Parnell
"The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women's World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today
Beschreibung:Includes bibliographical references and index
Beschreibung:xi, 263 Seiten
ISBN:9780367640170
9780367640200

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!