Fashion branding: unraveled
'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry....
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York]
Fairchild Books
2011
|
| Subjects: | |
| Online Access: | DE-523 Volltext |
| Summary: | 'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding |
| Item Description: | Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Physical Description: | 1 Online-Ressource (xiv, 284 Seiten) Illustrationen |
| ISBN: | 9781501303616 9781563678745 |
| DOI: | 10.5040/9781501303616 |
Staff View
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048454161 | ||
| 003 | DE-604 | ||
| 005 | 20240718 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220905s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 9781501303616 |c online |9 978-1-5013-0361-6 | ||
| 020 | |a 9781563678745 |c epdf |9 978-1-5636-7874-5 | ||
| 035 | |a (ZDB-162-FBL)10.5040/9781501303616 | ||
| 035 | |a (OCoLC)1344256646 | ||
| 035 | |a (DE-599)BVBBV048454161 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-523 | ||
| 082 | 0 | |a 687.0688 | |
| 100 | 1 | |a Hameide, Kaled K. |0 (DE-588)1222997444 |4 aut | |
| 245 | 1 | 0 | |a Fashion branding |b unraveled |c Kaled K. Hameide |
| 264 | 1 | |a [New York] |b Fairchild Books |c 2011 | |
| 300 | |a 1 Online-Ressource (xiv, 284 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 336 | |b sti |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 | ||
| 520 | |a 'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Fashion merchandising | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-5636-7874-5 |
| 856 | 4 | 0 | |u https://doi.org/10.5040/9781501303616?locatt=label:secondary_bloomsburyFashionCentral |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-162-FBL | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033832265 | |
| 966 | e | |u https://doi.org/10.5040/9781501303616?locatt=label:secondary_bloomsburyFashionCentral |l DE-523 |p ZDB-162-FBL |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1805087619736928256 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Hameide, Kaled K. |
| author_GND | (DE-588)1222997444 |
| author_facet | Hameide, Kaled K. |
| author_role | aut |
| author_sort | Hameide, Kaled K. |
| author_variant | k k h kk kkh |
| building | Verbundindex |
| bvnumber | BV048454161 |
| collection | ZDB-162-FBL |
| ctrlnum | (ZDB-162-FBL)10.5040/9781501303616 (OCoLC)1344256646 (DE-599)BVBBV048454161 |
| dewey-full | 687.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 687 - Clothing and accessories |
| dewey-raw | 687.0688 |
| dewey-search | 687.0688 |
| dewey-sort | 3687.0688 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien |
| discipline_str_mv | Handwerk und Gewerbe / Verschiedene Technologien |
| doi_str_mv | 10.5040/9781501303616 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV048454161</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240718</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220905s2011 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781501303616</subfield><subfield code="c">online</subfield><subfield code="9">978-1-5013-0361-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781563678745</subfield><subfield code="c">epdf</subfield><subfield code="9">978-1-5636-7874-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-162-FBL)10.5040/9781501303616</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1344256646</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048454161</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-523</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">687.0688</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hameide, Kaled K.</subfield><subfield code="0">(DE-588)1222997444</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Fashion branding</subfield><subfield code="b">unraveled</subfield><subfield code="c">Kaled K. Hameide</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[New York]</subfield><subfield code="b">Fairchild Books</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiv, 284 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">sti</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Fashion merchandising</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-5636-7874-5</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.5040/9781501303616?locatt=label:secondary_bloomsburyFashionCentral</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-162-FBL</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033832265</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.5040/9781501303616?locatt=label:secondary_bloomsburyFashionCentral</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-162-FBL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048454161 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:31:51Z |
| indexdate | 2024-07-20T08:55:01Z |
| institution | BVB |
| isbn | 9781501303616 9781563678745 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033832265 |
| oclc_num | 1344256646 |
| open_access_boolean | |
| owner | DE-523 |
| owner_facet | DE-523 |
| physical | 1 Online-Ressource (xiv, 284 Seiten) Illustrationen |
| psigel | ZDB-162-FBL |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Fairchild Books |
| record_format | marc |
| spelling | Hameide, Kaled K. (DE-588)1222997444 aut Fashion branding unraveled Kaled K. Hameide [New York] Fairchild Books 2011 1 Online-Ressource (xiv, 284 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding Branding (Marketing) Fashion merchandising Erscheint auch als Druck-Ausgabe, Paperback 978-1-5636-7874-5 https://doi.org/10.5040/9781501303616?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hameide, Kaled K. Fashion branding unraveled Branding (Marketing) Fashion merchandising |
| title | Fashion branding unraveled |
| title_auth | Fashion branding unraveled |
| title_exact_search | Fashion branding unraveled |
| title_exact_search_txtP | Fashion branding unraveled |
| title_full | Fashion branding unraveled Kaled K. Hameide |
| title_fullStr | Fashion branding unraveled Kaled K. Hameide |
| title_full_unstemmed | Fashion branding unraveled Kaled K. Hameide |
| title_short | Fashion branding |
| title_sort | fashion branding unraveled |
| title_sub | unraveled |
| topic | Branding (Marketing) Fashion merchandising |
| topic_facet | Branding (Marketing) Fashion merchandising |
| url | https://doi.org/10.5040/9781501303616?locatt=label:secondary_bloomsburyFashionCentral |
| work_keys_str_mv | AT hameidekaledk fashionbrandingunraveled |