Fashion branding: unraveled
'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry....
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York]
Fairchild Books
2011
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| Schlagworte: | |
| Online-Zugang: | DE-523 Volltext |
| Zusammenfassung: | 'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding |
| Beschreibung: | Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Beschreibung: | 1 Online-Ressource (xiv, 284 Seiten) Illustrationen |
| ISBN: | 9781501303616 9781563678745 |
| DOI: | 10.5040/9781501303616 |
Internformat
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Datensatz im Suchindex
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| doi_str_mv | 10.5040/9781501303616 |
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| isbn | 9781501303616 9781563678745 |
| language | English |
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| spelling | Hameide, Kaled K. (DE-588)1222997444 aut Fashion branding unraveled Kaled K. Hameide [New York] Fairchild Books 2011 1 Online-Ressource (xiv, 284 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding Branding (Marketing) Fashion merchandising Erscheint auch als Druck-Ausgabe, Paperback 978-1-5636-7874-5 https://doi.org/10.5040/9781501303616?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hameide, Kaled K. Fashion branding unraveled Branding (Marketing) Fashion merchandising |
| title | Fashion branding unraveled |
| title_auth | Fashion branding unraveled |
| title_exact_search | Fashion branding unraveled |
| title_exact_search_txtP | Fashion branding unraveled |
| title_full | Fashion branding unraveled Kaled K. Hameide |
| title_fullStr | Fashion branding unraveled Kaled K. Hameide |
| title_full_unstemmed | Fashion branding unraveled Kaled K. Hameide |
| title_short | Fashion branding |
| title_sort | fashion branding unraveled |
| title_sub | unraveled |
| topic | Branding (Marketing) Fashion merchandising |
| topic_facet | Branding (Marketing) Fashion merchandising |
| url | https://doi.org/10.5040/9781501303616?locatt=label:secondary_bloomsburyFashionCentral |
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