Fashion branding: unraveled

'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry....

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Hameide, Kaled K. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York] Fairchild Books 2011
Schlagworte:
Online-Zugang:DE-523
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Zusammenfassung:'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding
Beschreibung:Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Beschreibung:1 Online-Ressource (xiv, 284 Seiten) Illustrationen
ISBN:9781501303616
9781563678745
DOI:10.5040/9781501303616

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