Fashion promotion in practice:
Offering crucial insights into the how and why of promotional practice, this guide explores the key issues and main areas of fashion promotion, including fashion film, the democratisation of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion s...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York]
Fairchild Books
2016
|
| Subjects: | |
| Online Access: | DE-523 Volltext |
| Summary: | Offering crucial insights into the how and why of promotional practice, this guide explores the key issues and main areas of fashion promotion, including fashion film, the democratisation of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations and campaign planning and evaluation. It also explores the key technologies, events and activities that have shaped each practice, and includes exercises, case studies and interviews with major industry professionals |
| Item Description: | Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Physical Description: | 1 Online-Ressource (216 Seiten) Illustrationen |
| ISBN: | 9781474222280 9781474213073 9781472568939 |
| DOI: | 10.5040/9781474222280 |
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| spelling | Cope, Jon aut Fashion promotion in practice Jon Cope and Dennis Maloney [New York] Fairchild Books 2016 1 Online-Ressource (216 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 Offering crucial insights into the how and why of promotional practice, this guide explores the key issues and main areas of fashion promotion, including fashion film, the democratisation of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations and campaign planning and evaluation. It also explores the key technologies, events and activities that have shaped each practice, and includes exercises, case studies and interviews with major industry professionals Advertising Fashion Sales promotion Fashion merchandising Maloney, Dennis (Fashion writer) aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-4725-6892-2 https://doi.org/10.5040/9781474222280?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Cope, Jon Maloney, Dennis (Fashion writer) Fashion promotion in practice Advertising Fashion Sales promotion Fashion merchandising |
| title | Fashion promotion in practice |
| title_auth | Fashion promotion in practice |
| title_exact_search | Fashion promotion in practice |
| title_exact_search_txtP | Fashion promotion in practice |
| title_full | Fashion promotion in practice Jon Cope and Dennis Maloney |
| title_fullStr | Fashion promotion in practice Jon Cope and Dennis Maloney |
| title_full_unstemmed | Fashion promotion in practice Jon Cope and Dennis Maloney |
| title_short | Fashion promotion in practice |
| title_sort | fashion promotion in practice |
| topic | Advertising Fashion Sales promotion Fashion merchandising |
| topic_facet | Advertising Fashion Sales promotion Fashion merchandising |
| url | https://doi.org/10.5040/9781474222280?locatt=label:secondary_bloomsburyFashionCentral |
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