Fashion promotion in practice:

Offering crucial insights into the how and why of promotional practice, this guide explores the key issues and main areas of fashion promotion, including fashion film, the democratisation of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion s...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Cope, Jon (VerfasserIn), Maloney, Dennis (Fashion writer) (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York] Fairchild Books 2016
Schlagworte:
Online-Zugang:DE-523
Volltext
Zusammenfassung:Offering crucial insights into the how and why of promotional practice, this guide explores the key issues and main areas of fashion promotion, including fashion film, the democratisation of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations and campaign planning and evaluation. It also explores the key technologies, events and activities that have shaped each practice, and includes exercises, case studies and interviews with major industry professionals
Beschreibung:Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Beschreibung:1 Online-Ressource (216 Seiten) Illustrationen
ISBN:9781474222280
9781474213073
9781472568939
DOI:10.5040/9781474222280

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen