Brand management strategies: luxury and mass markets
'Brand Management Strategies' explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York]
Fairchild Books
2016
|
| Schlagworte: | |
| Online-Zugang: | HTW01 URL des Erstveröffentlichers |
| Zusammenfassung: | 'Brand Management Strategies' explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands |
| Beschreibung: | Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Beschreibung: | 1 Online-Ressource (xvi, 359 Seiten) Illustrationen |
| ISBN: | 9781501317460 9781501306686 9781501306693 |
| DOI: | 10.5040/9781501317460 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048451055 | ||
| 003 | DE-604 | ||
| 005 | 20240319 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220901s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9781501317460 |c online |9 978-1-5013-1746-0 | ||
| 020 | |a 9781501306686 |c epdf |9 978-1-5013-0668-6 | ||
| 020 | |a 9781501306693 |c epub |9 978-1-5013-0669-3 | ||
| 035 | |a (OCoLC)1344269322 | ||
| 035 | |a (DE-599)BVBBV048451055 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-523 | ||
| 082 | 0 | |a 658.827 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a D'Arienzo, William |4 aut | |
| 245 | 1 | 0 | |a Brand management strategies |b luxury and mass markets |c by William D’Arienzo |
| 264 | 1 | |a [New York] |b Fairchild Books |c 2016 | |
| 300 | |a 1 Online-Ressource (xvi, 359 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 336 | |b sti |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 | ||
| 520 | |a 'Brand Management Strategies' explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Customer relations | |
| 650 | 0 | 7 | |a Luxusgut |0 (DE-588)4192138-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massengut |0 (DE-588)4169030-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Luxusgut |0 (DE-588)4192138-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | 1 | |a Massengut |0 (DE-588)4169030-8 |D s |
| 689 | 1 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-5013-1843-6 |
| 856 | 4 | |u https://doi.org/10.5040/9781501317460?locatt=label:secondary_bloomsburyFashionCentral |x Verlag |z URL des Erstveröffentlichers | |
| 912 | |a ZDB-162-FBL | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033829210 | ||
| 966 | e | |u https://doi.org/10.5040/9781501317460?locatt=label:secondary_bloomsburyFashionCentral |l HTW01 |p ZDB-162-FBL |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804184383076171776 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | D'Arienzo, William |
| author_facet | D'Arienzo, William |
| author_role | aut |
| author_sort | D'Arienzo, William |
| author_variant | w d wd |
| building | Verbundindex |
| bvnumber | BV048451055 |
| classification_rvk | QP 624 |
| collection | ZDB-162-FBL |
| ctrlnum | (OCoLC)1344269322 (DE-599)BVBBV048451055 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.5040/9781501317460 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02230nmm a2200529 c 4500</leader><controlfield tag="001">BV048451055</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240319 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220901s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781501317460</subfield><subfield code="c">online</subfield><subfield code="9">978-1-5013-1746-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781501306686</subfield><subfield code="c">epdf</subfield><subfield code="9">978-1-5013-0668-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781501306693</subfield><subfield code="c">epub</subfield><subfield code="9">978-1-5013-0669-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1344269322</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048451055</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-523</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">D'Arienzo, William</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand management strategies</subfield><subfield code="b">luxury and mass markets</subfield><subfield code="c">by William D’Arienzo</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[New York]</subfield><subfield code="b">Fairchild Books</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvi, 359 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">sti</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">'Brand Management Strategies' explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Luxusgut</subfield><subfield code="0">(DE-588)4192138-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Massengut</subfield><subfield code="0">(DE-588)4169030-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Luxusgut</subfield><subfield code="0">(DE-588)4192138-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Massengut</subfield><subfield code="0">(DE-588)4169030-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-5013-1843-6</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">https://doi.org/10.5040/9781501317460?locatt=label:secondary_bloomsburyFashionCentral</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-162-FBL</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033829210</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.5040/9781501317460?locatt=label:secondary_bloomsburyFashionCentral</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-162-FBL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048451055 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:30:43Z |
| indexdate | 2024-07-10T09:38:28Z |
| institution | BVB |
| isbn | 9781501317460 9781501306686 9781501306693 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033829210 |
| oclc_num | 1344269322 |
| open_access_boolean | |
| owner | DE-523 |
| owner_facet | DE-523 |
| physical | 1 Online-Ressource (xvi, 359 Seiten) Illustrationen |
| psigel | ZDB-162-FBL |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Fairchild Books |
| record_format | marc |
| spelling | D'Arienzo, William aut Brand management strategies luxury and mass markets by William D’Arienzo [New York] Fairchild Books 2016 1 Online-Ressource (xvi, 359 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 'Brand Management Strategies' explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands Branding (Marketing) Brand name products Management Customer relations Luxusgut (DE-588)4192138-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Massengut (DE-588)4169030-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Luxusgut (DE-588)4192138-0 s DE-604 Massengut (DE-588)4169030-8 s Erscheint auch als Druck-Ausgabe, Paperback 978-1-5013-1843-6 https://doi.org/10.5040/9781501317460?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers |
| spellingShingle | D'Arienzo, William Brand management strategies luxury and mass markets Branding (Marketing) Brand name products Management Customer relations Luxusgut (DE-588)4192138-0 gnd Markenpolitik (DE-588)4144679-3 gnd Massengut (DE-588)4169030-8 gnd |
| subject_GND | (DE-588)4192138-0 (DE-588)4144679-3 (DE-588)4169030-8 |
| title | Brand management strategies luxury and mass markets |
| title_auth | Brand management strategies luxury and mass markets |
| title_exact_search | Brand management strategies luxury and mass markets |
| title_exact_search_txtP | Brand management strategies luxury and mass markets |
| title_full | Brand management strategies luxury and mass markets by William D’Arienzo |
| title_fullStr | Brand management strategies luxury and mass markets by William D’Arienzo |
| title_full_unstemmed | Brand management strategies luxury and mass markets by William D’Arienzo |
| title_short | Brand management strategies |
| title_sort | brand management strategies luxury and mass markets |
| title_sub | luxury and mass markets |
| topic | Branding (Marketing) Brand name products Management Customer relations Luxusgut (DE-588)4192138-0 gnd Markenpolitik (DE-588)4144679-3 gnd Massengut (DE-588)4169030-8 gnd |
| topic_facet | Branding (Marketing) Brand name products Management Customer relations Luxusgut Markenpolitik Massengut |
| url | https://doi.org/10.5040/9781501317460?locatt=label:secondary_bloomsburyFashionCentral |
| work_keys_str_mv | AT darienzowilliam brandmanagementstrategiesluxuryandmassmarkets |