Apparel merchandising: the line starts here

'Apparel Merchandising' analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Rosenau, Jeremy A. (VerfasserIn), Wilson, David L. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York] Fairchild Books 2014
Ausgabe:3rd edition
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URL des Erstveröffentlichers
Zusammenfassung:'Apparel Merchandising' analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets
Beschreibung:Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Beschreibung:1 Online-Ressource (xi, 464 Seiten) Illustrationen
ISBN:9781501303241
9781609018634
DOI:10.5040/9781501303241

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