Adoption of innovations: comparing the imitation and the threshold models
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Norwell, MA
Now Publishers
2022
|
| Schriftenreihe: | Foundations and trends in marketing
volume 17, issue 1 |
| Schlagworte: | |
| Online-Zugang: | UEI03 |
| Beschreibung: | 1 Online-Ressource (vii, 57 Seiten) |
| ISBN: | 9781638280217 |
Internformat
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:30:10Z |
| indexdate | 2024-07-10T09:38:25Z |
| institution | BVB |
| isbn | 9781638280217 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033827294 |
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| physical | 1 Online-Ressource (vii, 57 Seiten) |
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| publishDate | 2022 |
| publishDateSearch | 2022 |
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| publisher | Now Publishers |
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| series | Foundations and trends in marketing |
| series2 | Foundations and trends in marketing |
| spelling | Heiman, Amir Verfasser (DE-588)171623649 aut Adoption of innovations comparing the imitation and the threshold models Norwell, MA Now Publishers 2022 1 Online-Ressource (vii, 57 Seiten) txt rdacontent c rdamedia cr rdacarrier Foundations and trends in marketing volume 17, issue 1 Innovation (DE-588)4027089-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Innovation (DE-588)4027089-0 s Marketing (DE-588)4037589-4 s DE-604 McWilliams, Bruce P. Verfasser (DE-588)1269222449 aut Zilberman, David 1947- Verfasser (DE-588)124747973 aut Erscheint auch als Druck-Ausgabe 978-1-63828-020-0 Foundations and trends in marketing volume 17, issue 1 (DE-604)BV023013035 17,1 |
| spellingShingle | Heiman, Amir McWilliams, Bruce P. Zilberman, David 1947- Adoption of innovations comparing the imitation and the threshold models Foundations and trends in marketing Innovation (DE-588)4027089-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4027089-0 (DE-588)4037589-4 |
| title | Adoption of innovations comparing the imitation and the threshold models |
| title_auth | Adoption of innovations comparing the imitation and the threshold models |
| title_exact_search | Adoption of innovations comparing the imitation and the threshold models |
| title_exact_search_txtP | Adoption of innovations comparing the imitation and the threshold models |
| title_full | Adoption of innovations comparing the imitation and the threshold models |
| title_fullStr | Adoption of innovations comparing the imitation and the threshold models |
| title_full_unstemmed | Adoption of innovations comparing the imitation and the threshold models |
| title_short | Adoption of innovations |
| title_sort | adoption of innovations comparing the imitation and the threshold models |
| title_sub | comparing the imitation and the threshold models |
| topic | Innovation (DE-588)4027089-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Innovation Marketing |
| volume_link | (DE-604)BV023013035 |
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