Developing relationships, personalization, and data herald in marketing 5.0:
"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing.
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2022
|
| Schlagworte: | |
| Online-Zugang: | DE-83 DE-91 DE-706 DE-898 Volltext |
| Zusammenfassung: | "This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing. |
| Beschreibung: | Includes bibliographical references and index. - Mode of access: World Wide Web |
| Beschreibung: | 1 Online-Ressource (327 Seiten) |
| ISBN: | 9781668444986 |
| DOI: | 10.4018/978-1-6684-4496-2 |
Internformat
MARC
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| 245 | 1 | 0 | |a Developing relationships, personalization, and data herald in marketing 5.0 |c Jasmine Kaur, Priya Jindal, and Amandeep Singh, editors |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c 2022 | |
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| 520 | |a "This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing. | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Marketing |x Technological innovations | |
| 650 | 4 | |a Customer relations | |
| 700 | 1 | |a Singh, Amandeep |4 edt | |
| 700 | 1 | |a Jindal, Priya |4 edt | |
| 700 | 1 | |a Kaur, Jasmine |4 edt | |
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Datensatz im Suchindex
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| building | Verbundindex |
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| dewey-ones | 658 - General management |
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| discipline | Informatik Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-6684-4496-2 |
| format | Electronic eBook |
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| id | DE-604.BV048447463 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:29:38Z |
| indexdate | 2024-08-24T01:06:59Z |
| institution | BVB |
| isbn | 9781668444986 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033825675 |
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| spelling | Developing relationships, personalization, and data herald in marketing 5.0 Jasmine Kaur, Priya Jindal, and Amandeep Singh, editors Hershey, Pennsylvania IGI Global 2022 1 Online-Ressource (327 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index. - Mode of access: World Wide Web "This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing. Internet marketing Marketing Technological innovations Customer relations Singh, Amandeep edt Jindal, Priya edt Kaur, Jasmine edt Erscheint auch als Druck-Ausgabe 9781668444962 Erscheint auch als Druck-Ausgabe 1668444968 Erscheint auch als Druck-Ausgabe 1668444976 Erscheint auch als Druck-Ausgabe 9781668444979 https://doi.org/10.4018/978-1-6684-4496-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Developing relationships, personalization, and data herald in marketing 5.0 Internet marketing Marketing Technological innovations Customer relations |
| title | Developing relationships, personalization, and data herald in marketing 5.0 |
| title_auth | Developing relationships, personalization, and data herald in marketing 5.0 |
| title_exact_search | Developing relationships, personalization, and data herald in marketing 5.0 |
| title_exact_search_txtP | Developing relationships, personalization, and data herald in marketing 5.0 |
| title_full | Developing relationships, personalization, and data herald in marketing 5.0 Jasmine Kaur, Priya Jindal, and Amandeep Singh, editors |
| title_fullStr | Developing relationships, personalization, and data herald in marketing 5.0 Jasmine Kaur, Priya Jindal, and Amandeep Singh, editors |
| title_full_unstemmed | Developing relationships, personalization, and data herald in marketing 5.0 Jasmine Kaur, Priya Jindal, and Amandeep Singh, editors |
| title_short | Developing relationships, personalization, and data herald in marketing 5.0 |
| title_sort | developing relationships personalization and data herald in marketing 5 0 |
| topic | Internet marketing Marketing Technological innovations Customer relations |
| topic_facet | Internet marketing Marketing Technological innovations Customer relations |
| url | https://doi.org/10.4018/978-1-6684-4496-2 |
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