Verfügbarkeit: Antecedents and outcomes of employee-based brand equity

Antecedents and outcomes of employee-based brand equity:

"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures.

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Bibliographische Detailangaben
Weitere Verfasser:	Bari, Muhammad Waseem 1980- (HerausgeberIn), Abrar, Muhammad 1976- (HerausgeberIn), Alaverdov, Emilia 1978- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey, PA, USA IGI Global [2022]
Schriftenreihe:	Advances in business strategy and competitive advantage (ABSCA) book series
Schlagworte:	Brand loyalty Customer loyalty Consumer satisfaction
Online-Zugang:	DE-83 DE-91 DE-706 DE-898 DE-1050 Volltext
Zusammenfassung:	"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures.
Beschreibung:	Includes bibliographical references and index. - Mode of access: World Wide Web
Beschreibung:	1 Online-Ressource (xix, 297 Seiten) Illustrationen, Diagramme
ISBN:	9781668436233
DOI:	10.4018/978-1-6684-3621-9

Internformat

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spelling	Antecedents and outcomes of employee-based brand equity Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov, editors Hershey, PA, USA IGI Global [2022] 1 Online-Ressource (xix, 297 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in business strategy and competitive advantage (ABSCA) book series Includes bibliographical references and index. - Mode of access: World Wide Web "The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures. Brand loyalty Customer loyalty Consumer satisfaction Bari, Muhammad Waseem 1980- (DE-588)1136602054 edt Abrar, Muhammad 1976- (DE-588)1170699561 edt Alaverdov, Emilia 1978- (DE-588)1227222904 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-6684-3621-9 Erscheint auch als Druck-Ausgabe 1-6684-3622-1 Erscheint auch als Druck-Ausgabe, Paperback 978-1-6684-3622-6 Erscheint auch als Druck-Ausgabe 1-6684-3621-3 https://doi.org/10.4018/978-1-6684-3621-9 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Antecedents and outcomes of employee-based brand equity Brand loyalty Customer loyalty Consumer satisfaction
title	Antecedents and outcomes of employee-based brand equity
title_auth	Antecedents and outcomes of employee-based brand equity
title_exact_search	Antecedents and outcomes of employee-based brand equity
title_exact_search_txtP	Antecedents and outcomes of employee-based brand equity
title_full	Antecedents and outcomes of employee-based brand equity Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov, editors
title_fullStr	Antecedents and outcomes of employee-based brand equity Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov, editors
title_full_unstemmed	Antecedents and outcomes of employee-based brand equity Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov, editors
title_short	Antecedents and outcomes of employee-based brand equity
title_sort	antecedents and outcomes of employee based brand equity
topic	Brand loyalty Customer loyalty Consumer satisfaction
topic_facet	Brand loyalty Customer loyalty Consumer satisfaction
url	https://doi.org/10.4018/978-1-6684-3621-9
work_keys_str_mv	AT barimuhammadwaseem antecedentsandoutcomesofemployeebasedbrandequity AT abrarmuhammad antecedentsandoutcomesofemployeebasedbrandequity AT alaverdovemilia antecedentsandoutcomesofemployeebasedbrandequity

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