Critical perspectives on diversity, equity, and inclusion in marketing:

Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic iden...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser: Gbadamosi, Ayantunji (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania IGI Global 2022
Schlagworte:
Online-Zugang:DE-83
DE-91
DE-706
DE-898
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Zusammenfassung:Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians
Beschreibung:Includes bibliographical references and index. - Mode of access: World Wide Web
Beschreibung:1 Online-Ressource (346 Seiten)
ISBN:9781668435922
DOI:10.4018/978-1-6684-3590-8

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