Managing brand equity: capitalizing on the value of a brand name
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Free Press u.a.
1991
|
| Schlagworte: | |
| Online-Zugang: | UER01 |
| Beschreibung: | 1 Online-Ressource (XIII, 299 Seiten) |
| ISBN: | 9781439188385 |
Internformat
MARC
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| 264 | 1 | |a New York, NY |b Free Press u.a. |c 1991 | |
| 300 | |a 1 Online-Ressource (XIII, 299 Seiten) | ||
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Datensatz im Suchindex
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| author | Aaker, David A. 1938- |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV048414827 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:26:14Z |
| indexdate | 2024-07-10T09:37:34Z |
| institution | BVB |
| isbn | 9781439188385 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033793223 |
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| physical | 1 Online-Ressource (XIII, 299 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE UER_Einzelkauf |
| publishDate | 1991 |
| publishDateSearch | 1991 |
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| publisher | Free Press u.a. |
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| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Managing brand equity capitalizing on the value of a brand name David A. Aaker New York, NY Free Press u.a. 1991 1 Online-Ressource (XIII, 299 Seiten) txt rdacontent c rdamedia cr rdacarrier Marcas de fábrica - Evaluación - Estados Unidos Propiedad Intangible - Evaluación - Estados Unidos Markenwert (DE-588)4346474-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Kapitalisierung (DE-588)4206416-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Markenwert (DE-588)4346474-9 s Management (DE-588)4037278-9 s DE-604 Markenpolitik (DE-588)4144679-3 s USA (DE-588)4078704-7 g Markenartikel (DE-588)4037584-5 s Kapitalisierung (DE-588)4206416-8 s Erscheint auch als Druck-Ausgabe 0-02-900101-3 |
| spellingShingle | Aaker, David A. 1938- Managing brand equity capitalizing on the value of a brand name Marcas de fábrica - Evaluación - Estados Unidos Propiedad Intangible - Evaluación - Estados Unidos Markenwert (DE-588)4346474-9 gnd Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd Kapitalisierung (DE-588)4206416-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4346474-9 (DE-588)4037584-5 (DE-588)4037278-9 (DE-588)4206416-8 (DE-588)4144679-3 (DE-588)4078704-7 |
| title | Managing brand equity capitalizing on the value of a brand name |
| title_auth | Managing brand equity capitalizing on the value of a brand name |
| title_exact_search | Managing brand equity capitalizing on the value of a brand name |
| title_exact_search_txtP | Managing brand equity capitalizing on the value of a brand name |
| title_full | Managing brand equity capitalizing on the value of a brand name David A. Aaker |
| title_fullStr | Managing brand equity capitalizing on the value of a brand name David A. Aaker |
| title_full_unstemmed | Managing brand equity capitalizing on the value of a brand name David A. Aaker |
| title_short | Managing brand equity |
| title_sort | managing brand equity capitalizing on the value of a brand name |
| title_sub | capitalizing on the value of a brand name |
| topic | Marcas de fábrica - Evaluación - Estados Unidos Propiedad Intangible - Evaluación - Estados Unidos Markenwert (DE-588)4346474-9 gnd Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd Kapitalisierung (DE-588)4206416-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Marcas de fábrica - Evaluación - Estados Unidos Propiedad Intangible - Evaluación - Estados Unidos Markenwert Markenartikel Management Kapitalisierung Markenpolitik USA |
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